Client-facing project manager experienced in working remotely for startup and mid-sized marketing agencies, leading cross-functional teams of 10-12 on $100k+ budget projects in a fast-paced environment. Specialties: web development & user testing, digital creative development, SEO strategy, multi-location & multi-lingual marketing, and Spanish translation.Tools:- Smartsheet- Jira- Workamajig- Trello - ClickUp - WordPress - Figma- SEMrush, Ahrefs- Google Analytics- Google Suite, Outlook- SharePoint, Dropbox- Zoom, Microsoft Teams, SlackSkills:- Defining Scope- Drafting Estimates and SOWs- Developing Timelines- Quality Assurance and proofreading- Resource management- Budget reporting and time tracking- Highly organized - Attention to detail- Time management- Problem-solving- Conflict management- Prioritization
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Project ManagerRain The Growth Agency May 2022 - Jul 2023- Partner with Client Services to manage the full lifecycle of integrated media campaigns for a portfolio of brands. Deliverables included website landing pages, HubSpot emails, paid social, display banners & native ads.- Lead Quality Assurance for Spanish-language TV assets, paid social, and direct mail campaigns for a major healthcare account.- Partner with Executive Leadership to launch new agency capabilities in women's sports marketing. Delivered landing pages, New Business pitch decks, and branding material.- Lead kickoffs with creative team, participate in daily stand ups, and manage internal/external approval process.- Ensure projects are delivered on time, within scope, and fulfill client expectations. - Project planning: create timelines, Creative Estimate Request Forms, assignment briefs, Jira tickets, process documents for training new hires and interns.- Proactively monitor and traffic a high volume of deliverables simultaneously amidst rapidly-changing client sales priorities. - Accounts included: Chervon North America (EGO, FLEX, SKIL power tools & outdoor power equipment); Humana (CenterWell senior primary healthcare). -
Senior Web Project ManagerAngelsmith, Inc. Aug 2021 - Apr 2022Remote- Primary point-of-contact for 5-10 accounts for a marketing agency serving the health & wellness and food & beverage verticals.- Performed daily bug-tracking and rigorous user testing for complex feature implementations and custom API integrations involving e-commerce and online booking/payment software (e.g. Toast, Zenoti, WineDirect, WooCommerce, Affirm).- Oversee multi-location WordPress development and content updates for franchisees.- Manage automated email marketing flows (Klaviyo and Mailchimp), in-depth SEO audits, and PPC campaign reporting.- Lead weekly client meetings to discuss campaign performance, assign tasks in Workamajig, and route work for approvals.- Track project expenses, invoices, and Actual vs. Budgeted Time by type of project (Retainer, Fixed Fee, Time & Materials).- Accounts included: The NOW Massage; Club Pilates; Mary's Pizza Shack; Napa Technology B2B & Event marketing. -
Project ManagerThe Legal Marketing Company Sep 2020 - Jul 2021- Primary point-of-contact for 10-15 accounts for a startup law firm marketing agency.- Perform client intake calls to review proposals and expectations. - Recruit freelance web developers, SEO strategists, graphic designers, and copywriters based in various geographic regions.- Oversee multi-location WordPress development, Local SEO strategy, and weekly editorial production of bilingual legal articles.- Provide writers with assignment briefs based on competitive keyword research, proof articles, and promote via social media.- Assign tasks in Trello and ClickUp, set up client-facing analytics dashboards, manage vendor invoices.- Accounts included: Sternberg Forsythe (workers' compensation); Pardy & Rodriguez (personal injury/car accident); Steven Pisani (criminal defense). -
Frontend Wordpress DeveloperH Marketing Consultants Jul 2020 - Sep 2020- Front end web developer internship for a digital marketing agency serving clients in various industries, including cosmetics, online and brick-and-mortar retail shops, entertainment, and non-profit organizations.- Build responsive WordPress websites using Oxygen builder and custom CSS and PHP code.- Translate design mockups of various complexity into pixel-perfect websites.- Develop an onboarding program with process documents to train new web developer interns and increase retention.- Assist Web Manager with technical troubleshooting of WordPress issues, client requests, and meeting website build deadlines.- Contribute to client onboarding presentations to discuss website build timelines and quote estimates.- Use Microsoft Teams for communication and project management.
Brenda Velasquez Education Details
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Journalism -
Google Analytics Academy -
Inbound Marketing -
Semrush AcademyDigital Marketing -
Yoast Academy -
Google Academy For AdsGoogle Ads Fundamentals -
Linkedin LearningData And Business Analytics | Data Science | Excel | Statistics
Frequently Asked Questions about Brenda Velasquez
What is Brenda Velasquez's role at the current company?
Brenda Velasquez's current role is Project Manager.
What schools did Brenda Velasquez attend?
Brenda Velasquez attended University Of Denver, Google Analytics Academy, Hubspot Academy, Semrush Academy, Yoast Academy, Google Academy For Ads, Linkedin Learning.
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