Brenda Xia Email & Phone Number

Toronto, Ontario, Canada

• TheApplabb is a design and development agency specialize in mobile apps. The main client I have is Wild Fork Foods, a fast-growing company that aims to deliver the best quality produce and meats to people’s doors. The.
• Closely worked with the stakeholders and developers to understand business needs and requirements and technical limitations.
• Identified the key problems on the existing apps and came up with design solutions that will help solve the problems.
• Reconstructed information architecture with new features considerations in mind based on business needs and customer journeys.
• Assisted on creating design systems for website and mobile app in collaboration with branding and product team.
• Created and designed the final UI for the mobile app as per client feedback and accessibility rules.

• It is a software ecosystem for the professional Amazon sellers. It includes 10+ tools to help sellers increase efficiency, drive profitability, and scale with intelligence. The scope of this project include overall.
• Assisted in creating brand guideline including brand echos, logo, brand colours, typography, photography, icons, illustrations, and more.
• Defined the company’s voice and tone guide and have it applied in UX writing.Worked with other copywriters to audit and create the most suitable copy for the contents.
• Conducted UX research and created user personas using interviews, focus groups, and surveys.Constructed elaborate information architecture for software application.
• Designed UX flows and Hi fidelity UI wireframes for the admin portal & organization platform keeping usability and key features for the platform in mind.
• Established visual aesthetic and overall tone of the websites.

• Homes by IDG is a short-term vacation rental and property management start-up with business in Greece, Vietnam, and Toronto. The website allows users to make booking directly, as well as shows info to property managers.
• Defined brand echos(vision and mission, brand personalities, voice and tone) from communication with stakeholders.
• Created brand style guide include logo, brand colours, typography, icons, and more.
• Owned UX road mapping, strategy and review sessions to align business stakeholder, design and tech decisions.
• Led and executed the end-to-end product design process for a responsive website of 6+ key features, including selecting products, booking reservations, contacting, and more.
• Created high-fidelity visuals applying the said brand style guide.

Toronto, Ontario, Canada

• Voyage is Marriott International’s award-winning global leadership development program offering resources and support for future leaders of the company across Marriott’s hotel brands. I was placed at the Sheraton.
• Managed daily operations of four venues with 50+ employees, and took part in activities like scheduling, hiring, payroll, profit & loss, etc.
• Conducted regular team meetings to encourage staff to share ideas, give feedback, and identify areas where processes can be made more efficient.
• Trained staff to understand customer needs by using empathy to offer them better service experiences.

Toronto, Canada Area

• Tourism Toronto is the official destination marketing organization for Toronto’s tourism industry. It focuses on promoting and selling the greater Toronto region as a remarkable destination for tourists, convention.
• Shadowing department heads of Global Marketing, Business Events, International Leisure Trade, Brand Content, and Partnership
• Deepening knowledge of Toronto's brand positioning, target market, and marketing strategy
• Researching on the tourism opportunities and helping with relationship building between Canada and China.
• Assisting setup and registration for events such as Tourism Toronto Global Sales and Marketing Summit 2019
• Completing a project about the marketing opportunities of TikTok and its influencer and content creation and what it means for Tourism Toronto to promote ourselves.

Toronto, Canada Area

• The Ryerson Hospitality and Tourism Student Society (RHTSS) is a student-run organization that represents 700+ students attending the Ted Rogers School of Hospitality and Tourism Management at Ryerson University. RHTSS.
• Responsible for contacting external organizations throughout the term for RHTSS events,
• Creating and maintaining partnerships and sponsorships packages with all internal and external organizations.
• Proactively communicating with students, faculty staff, and other student groups.
• Accurately reporting, tracking, and creating metrics on all sponsorships (monetary, in-kind, and other) pursued and/or received.
• Coordinating with penal and keynote speakers at Ryerson Hospitality and Tourism Conference.

Kelowna, British Columbia, Canada

• Marriott International University Internship Program offers Hospitality Management students on-the-job training and introduction to the brand culture. I participated in Food and Beverage Department at Delta Grand by.
• Gained first-hand experiences in Food and Beverage Department working as Banquet Server and Resturant Server/Hostess.
• Handled event directions, programs, and itineraries while complying with client requests to ensure optimal conference experiences.
• Certificated "Sprint to Success" for excellent customer service through team spirit.
• Completed trainings, webinars and e-lessons by Marriott Internationals to ensure understanding of brand culture and core values.
• Supported the hotel's Wildly Important Goals through teamwork and collaboration with all departments.

• Ryerson Toastmasters is an international certified non-profit organization that focuses on leadership, public speaking, and professional communication.As the Vice President of Marketing, my job duties include:
• Creating and implementing a cohesive marketing strategy to increase brand awareness for general membership and the general public.
• Providing guidance and coordination to marketing associates, director of graphic design, photographers and videographers while ensuring all of their tasks are completed.
• Designing and reviewing marketing budget to maximize efficiency.
• Developing social media marketing strategies based on continually evolving metrics and feedback.
• Managing all social media platforms through content creation, posting, and communication.

• Engaged, interacted, and activated customers with high energy to enhance brand awareness.
• Educated potential customers through extensive brand and product knowledge.
• Experienced in various promotional activations like demos, sampling, events, festivals, etc.

Bachelor Of Commerce (Honours), Hospitality And Tourism Management, Marketing

Activities and Societies: Ryerson Toastmasters, Ryerson Hospitality and Tourism Student Society, Ryerson Women in Leadership

Arts And Sciences, International Relations

Education record