Set assigned brands’ overall marketing direction and campaigns. Responsible for comprehensive and innovative marketing strategy development and campaign planning for each season for assigned brands in collaboration with cross-functional partners. Participate and facilitate cross-functional brand teams to develop quarterly omnichannel marketing campaign blueprints, by brand, that support business strategies. Drive strategy, coordination and execution across multi-channel touchpoints that bring assigned brands to life, increase brand awareness, and drive sales and profit. Integrate storytelling through online and print marketing channels. Manage vendor relationships for various marketing tools and platforms. Responsible for advanced strategic support that will lead to recommendations for a wide range of process improvements and projects to maximize sales and profit. Take projects from ideas to implementation, develop the process, involve cross-functional partners as needed, including communication and follow-up. Work closely with Brand Leaders to analyze current and future business strategies and make recommendations critical to brand strategy. Advocate for our unique customers in a growth-driven, collaborative work environment.

► Work with cross-functional teams to develop and execute seasonal marketing campaigns. ► Develop a social media & content marketing strategy to build engagement and increase customer acquisition ► Act as a brand liaison to the customer experience team to evaluate and improve all customer touch points ► Understand and monitor the competitive environment► Manage marketing efforts and relationships with contractors, agencies & vendors

Support brand team with various marketing activities including campaign planning & execution, content marketing, & social media coordination and evaluation.

I work on social media marketing for two of the Colony Brands catalogs-Midnight Velvet & Monroe and Main. I work primarily in Facebook, but also Twitter, YouTube, Google+, & Pinterest. I also work on blogger outreach, delivering seasonal blogger events to our customers & fans. Our brands also have blogs that I work with the SEO team, agencies, writers, etc. to maintain and deliver content. I plan and execute social media strategy, develop social media content, and program all social media and distribution channels in an effort to build brand awareness and loyalty, increase traffic flow to pages, and ultimately result in sales conversions online and at retail. I work with creative teams to develop and apply imagery that is consistent with the brand messaging. I track, measure and report results. I organize and execute contests and giveaways. I work to create a sense of community among our fans and engage with audience/community and respond/react to comments.

I worked on membership, marketing, fundraising, technology and volunteerism.

Worked at a subsidiary company called H&N Transport. Worked summers only through college and then a year after I moved back to Wisconsin. Dispatched trucks for picking up fertilizer loads or for transporting sweet corn or snap beans.

I worked on member service, accounting, human resources, and fundraising.

Audited and edited mystery shopper surveys/forms to deliver innovative and reliable feedback to clients such as banks, grocery stores, retail, etc. This company no longer exists.

Worked three summers through high school as a Tour Guide for Frank Lloyd Wright's Architectural School in Spring Green, Wisconsin.