Brenda Hinkle - Bachofer Email & Phone Number

Mission, Ks, Us

Executive leader overseeing revenue and growth for our global hospitality portfolio. Skilled brand strategist with deep marcom and integrated media expertise.

Mission, Kansas, Us

- Oversee the client service function for a $70M client portfolio; responsible for both client and agency profitability KPIs- Lead a team of talented Group Account Directors, managers and strategists- Manage the agency's research and planning discipline, including key MarTech tools- Executive team leader with cross collaboration responsibilities for agency vision and growth

- Lead the internal client service team responsible for the agency's largest account(s)- Oversee the qualitative and quantitative studies specific to each account, marrying data and insights to identify actionable business strategies- Lead the account service and product teams and provide strategic guidance to the creative teams to ensure all client programs drive business and brand growth

- Served as the senior account director managing the account team for a Fortune 100 client while the agency manager was on an extended medical leave.- Managed the development and implementation of national marketing communications and promotional campaigns, including print, direct, radio and online tactics.

Monroe, La, Us

- Managed online and offline brand advertising, including the brand launch campaign, managing a $20MM media/production budget and achieving 95% awareness levels within six months.- Responsible for the launch of a new corporate brand identity system, including positioning and visual elements; increased internal awareness of the brand strategy by 200%.- Led the online and offline corporate asset protection strategies, managing licensed assets, trademarks, urls and domains.

Kansas City, Mo, Us

- Managed worldwide advertising and business communications for the tax brand, including broadcast, print and direct campaigns.- Developed POS, merchandising and regional creative for 10,000 field offices annually.- Led the creative launch of a new brand for the financial services business, meeting or exceeding all brand goals within six months.- Managed the identity and strategy for the brand, including positioning, identity system development and educational programs.- Managed a team of marcom managers, graphic designers, advertising agencies and production vendors.

- Led the advertising and public relations of the world's largest single-day fundraiser for breast cancer, increasing donations by 20% over the previous year.- Managed the messaging, media tour and contract of the celebrity talent.- Developed integrated advertising, promotional and public relations campaigns for all of the female apparel brands.

Overland Park, Kansas, Us

- Managed the creative for all brand and sponsorship initiatives, including TV, radio,print and in-venue advertising.- Led the development of key brand identity standards, including retail packaging, tradeshow and internet guidelines.- Approved Sprint-branded communications and usage of licensed assets in international, third-party affliliate, partnership and co-op advertising initiatives.

Leeꞌs Summit, Missouri, Us

- Managed all direct marketing efforts for the company, increasing prospect leads from 15,000 to 120,000 in two years.- Launched the company's first internet site, overseeing the design, standards and web content.- Led the production and fulfillment of all advertising, including radio, outdoor, print and DM.- Managed the participation in and production of 750 trade shows annually.