Brenda Bisner Email & Phone Number

Calgary, Alberta, Ca

As the Chief Content Officer for A Parent Media Co Inc. the creators of the SAFE STREAMING Platform: Kidoodle.TV® I act as an integral force behind the successful acquisition of top children’s media content from around the world, as well as a future caster for all new business development on behalf of the company. Bringing great content to children all around the world, in a SAFE way, is my goal and my passion.

Consultancy that works with companies to maximize library value in the digital space; platforms on business strategy, marketing and content; and building brands from the “Digital Ground Up”.Strategize, plan, implement, and execute on digital media initiatives across platforms worldwide. Uncover and seize novel approaches and untapped revenue streams to drive branding and distribution digital content to children around the globe. Identify trends and opportunities in the digital marketplace. Develop and operate digital platforms. Negotiate content deals. Plan and launch social media strategies. Forge partnerships, including Telco Deals. Spearhead branding and marketing plans.AREAS OF FOCUS: ☆ Digital Media / Strategy / Distribution / Exectution☆ Brand Strategy / Management / Development ☆ Global Sales / Distribution☆ Content Acquisitions☆ Social Media Marketing Strategy / Execution ☆ App Development / Partnerships☆ Website Development / White Label Technology Solutions☆ Licensing & Merchandising

Ca

• Brands I worked on: Strawberry Shortcake, Caillou, Johnny Test, Richard Scarry, Lucha Libre, Bobby Jack, Varsity Cheerleading Organization, Harlem Globetrotters• Generated over $1million in Merchandise sales (Master Toy, HBA, Room Décor, Craft)• Successfully executed over $500K in iPhone and iPad deals (first to strike this kind of deal)• Developed and executed viral marketing campaigns (innovative ideation)• Structured and managed Global US TV Sales Strategy for company catalog (US & Lat Am)• Constructed a $3.5 audio visual catalog sale (biggest deal at the company in 2009)• Acquired, managed and programmed www.Jaroo.com an online video destination for kids• Consolidated Ad Sales expenses by $1million per year (CBS Programming block to Trifecta)• Acquisitions for the CBS Saturday Morning cartoon block• Reported to 3 bosses and was the top earner in the division, always beating my numbers and rolling up my sleeves for whatever task that needed to be done.• Markets Attended: Licensing Show, NATPE, MipCom, Toy Fair, Kidscreen, CES, E3

• Created DVD distribution outlet, monitored progress and reported back to the board quarterly• Acquired over 30 titles for Home Entertainment Division (Faith and Family)• Built two Online Platforms from the ground up, set up team and secured assets• Acquired, programmed, designed www.kidmango.com and www.kidvideos.com • Managed a team of Web Designers and Programmers and Marketing team• Acquired over 1,000 hours of content for digital division, using one piece of paper to show idea • Member of company’s strategic international sales division, increased revenue by 30%• Created value to Digital division by gathering & securing the best suppliers in the world• Markets Attended: Annecy, Mipcom, MipJr., Kidscreen, NATPE

Los Angeles, Ca, Us

• Set up the Companies 1st Acquisition Department• Defined and strategically implemented a plan to acquire content for free from around the world• Secured rights to entire Live Nation Motor Sports Catalog, plus Shock Docs and Late Night Porn• Established new relationships / opportunities and expanded relationships with existing clients• Introduced new artistic approaches to product development, increasing sales through effective exploitation and brand recognition – hired and managed marketing execs (2)• Demonstrated fiscal responsibility when considering new opportunities • Markets Attended: Realscreen, Mipcom, MipTV

• Bought and sold DVD Rights all around the world• Developed digital Initiatives in new and existing markets (mobile content boom)• Expanded Rolodex to include International clients and knowledge of Global marketplace• Created market strategies, understanding of cultural needs, executed sales in regions untapped previously• Markets Attended: Mipcom, MipJr., Kidscreen

• Coordinated and managed several television productions • Developed and produced the 1st Reality show for Nickelodeon• Secured relationships and Sales with major television networks (Nick and Discovery)• Managed and creatively resolved issues with budgets and network needs• Script Writing and Punch Ups • Production Budgeting and management