A leading pet product innovator since 1992, offering pet owners a wide range of high-quality, affordable pet products.Brands Serviced – HERO | NALA CAT | CHASE ‘N CHOMP | KITNIP | FEATHERLAND PARADISE• Developed a new line of cat toy packaging for Nala cat products, including photography, retouching, illustration/fabric pattern design, copy-writing, and product mock-ups.• Created new packaging and full-color consumer display trays for new HERO product combinations, selling… Show more A leading pet product innovator since 1992, offering pet owners a wide range of high-quality, affordable pet products.Brands Serviced – HERO | NALA CAT | CHASE ‘N CHOMP | KITNIP | FEATHERLAND PARADISE• Developed a new line of cat toy packaging for Nala cat products, including photography, retouching, illustration/fabric pattern design, copy-writing, and product mock-ups.• Created new packaging and full-color consumer display trays for new HERO product combinations, selling in Costco.• Create custom die lines to accommodate uniquely shaped toys.• Developing a system for all product and lifestyle photography.• Creating digital content for sales outlets, such as: Chewy, Walmart, PetSmart, and TJX• Designed a full-line catalog of all dog and cat toys. Show less

Brands Serviced – GERBER | GOOD HUMOR | POPSICLE | BREYERS | SNAPPLE | BERTOLLI | SKIPPY | POST | NESTLÉ | MARS | DISNEY | RUBBERMAID | KIRKLAND | PFIZER | BAYER | MEGA BRANDS | SPIN MASTER | ROSEART• Developed strategies for new brands and refresh of existing product lines, including packaging, logos and brand architecture.• Researched, composed and retouched stock photography and/or custom photography.• Devised optimal design solutions based on individual structure, print… Show more Brands Serviced – GERBER | GOOD HUMOR | POPSICLE | BREYERS | SNAPPLE | BERTOLLI | SKIPPY | POST | NESTLÉ | MARS | DISNEY | RUBBERMAID | KIRKLAND | PFIZER | BAYER | MEGA BRANDS | SPIN MASTER | ROSEART• Developed strategies for new brands and refresh of existing product lines, including packaging, logos and brand architecture.• Researched, composed and retouched stock photography and/or custom photography.• Devised optimal design solutions based on individual structure, print method and color stations.• Created new product development concepts for use in BASES studies, including naming, copy writing and concept boards.• Resolved package development issues to ensure accurate blueprint specs and mandatory element placement.• Diagnosed and improved production efficiency and file structures, saving time and costs.• Utilized a systematic approach to creating clean, precise mechanicals, ensuring speed and accuracy.• Provided supporting brand collateral of 3D renderings, sell sheets, displays, plan-o-grams and style guides. Show less

• Created designs for print, digital media, and web, aligning with the brand guides provided.• Created new illustrations in the established style.• Participated in brainstorming sessions, which included journey mapping and sketching.• Observed UX research sessions in order to gain an understanding of essential issues, challenges, and opportunities for improvement.• Created documents translated into multiple languages, including Arabic and Chinese.• Delivered 508 compliant… Show more • Created designs for print, digital media, and web, aligning with the brand guides provided.• Created new illustrations in the established style.• Participated in brainstorming sessions, which included journey mapping and sketching.• Observed UX research sessions in order to gain an understanding of essential issues, challenges, and opportunities for improvement.• Created documents translated into multiple languages, including Arabic and Chinese.• Delivered 508 compliant documents which included fillable forms that performed JavaScript calculations.• Took on an orphaned iconography font project from 2018, enabling the design system to be updated. Worked with a front end developer to define proper parameters for the web SVGs. Wrote in-depth documentation for others to follow.• Participated in an AGILE workflow and team structure, providing and receiving feedback, with a review of all projects at multiple points during the creative process. Show less

Refreshed the newly acquired CRAFTSMAN brand by developing logo and packaging treatments to allow it to stand out as unique, while maintaining brand equity and continuity. This included a Made in the USA sub-brand and category specific branding. Completed 3000+ packaging mock-ups and 50+ various POP graphics within a 4-5 month time frame for a mock sales and store environment. These efforts helped successfully secure the big box sales channel, Lowe’s.• Managed all NPD packaging design… Show more Refreshed the newly acquired CRAFTSMAN brand by developing logo and packaging treatments to allow it to stand out as unique, while maintaining brand equity and continuity. This included a Made in the USA sub-brand and category specific branding. Completed 3000+ packaging mock-ups and 50+ various POP graphics within a 4-5 month time frame for a mock sales and store environment. These efforts helped successfully secure the big box sales channel, Lowe’s.• Managed all NPD packaging design and print production with design teams in the U.S. and China, for Professional Power Tools and Outdoor categories. Responsible for cross-functionality & business processes inclusive of brand marketing, packaging engineering, documentation engineers, product managers, legal/compliance, photography and printers.• Managed a team of three Designers for the channel pitch.• Managed the internal and external photography of power tools, outdoor, hand tools and automotive for the channel pitch; provided art direction as well as assisted with retouching and color correction.• Managed all campaign printing of power tools and outdoor categories.• Defined brand standards, created templates and robust style guide. Show less

• Participated in brainstorming sessions to conceptualize brushless strategies, including product naming and tag lines for PC, MAC and Bostitch.• Developed brushless sub-brand for Bostitch to be applied across all relevant packaging and POP.

Developed graphics for the largest new product launch to date. The FLEXVOLT campaign released 60 new SKUs which drove 80% incremental growth, 330K units sold, $26K in preorder sales. In support of this initiative, 200-300+ package mock-ups and 50+ POP mock-ups were created for the unveiling.• Created the FLEXVOLT and tag line logos, including custom font, finalized package design, system messaging, plan-o-grams, catalog, renderings and presentation content for the company CEO; all which… Show more Developed graphics for the largest new product launch to date. The FLEXVOLT campaign released 60 new SKUs which drove 80% incremental growth, 330K units sold, $26K in preorder sales. In support of this initiative, 200-300+ package mock-ups and 50+ POP mock-ups were created for the unveiling.• Created the FLEXVOLT and tag line logos, including custom font, finalized package design, system messaging, plan-o-grams, catalog, renderings and presentation content for the company CEO; all which contributed to increased sales.• Managed a team of two Designers for the campaign.• Provided art direction of all graphics produced by temps and other SBD design teams.• Worked with outside vendors, including printers and merchandisers, to produce mock-ups, displays, giveaways and catalog.• Worked with legal on all trademarks, claims and copy statements.• Finalized photography, including retouching and upload to the server/DAM.• Defined brand standards, created templates and robust style guide. Show less

Evaluated the DEWALT packaging, sales materials and POP for brand style and consistency. Refined the Made in the USA and Tool Connect campaign graphics.• Identified problem areas and assisted in implementing solutions to yield more recognizable, cleaner imagery.• Updated graphics to provide a more impactful read on packaging and POP.• Developed premiums including T-shirts, pins and stickers. • Revised brand standards and guidelines for PPT brands including packaging and ID… Show more Evaluated the DEWALT packaging, sales materials and POP for brand style and consistency. Refined the Made in the USA and Tool Connect campaign graphics.• Identified problem areas and assisted in implementing solutions to yield more recognizable, cleaner imagery.• Updated graphics to provide a more impactful read on packaging and POP.• Developed premiums including T-shirts, pins and stickers. • Revised brand standards and guidelines for PPT brands including packaging and ID which was communicated out to the global organization. Show less

Brands Serviced – OREO | CHIPS AHOY! | HONEY MAID | LORNA DOONE | SNACKWELL’S | NEWTONS | TEDDY GRAHAMS | RITZ | TRISCUIT | WHEAT THINS | PREMIUM | CHEESE NIPS | HANDI-SNACKS | WHEATSWORTH• Reduced costs by bringing promotional translations in-house, saving $50-75k+ for a typical release of 50+ SKUs.• Generated adaptations across a broad spectrum of structures, ensuring consistency, brand integrity and proper use of licenses.• Pioneered the conversion of traditional mechanicals… Show more Brands Serviced – OREO | CHIPS AHOY! | HONEY MAID | LORNA DOONE | SNACKWELL’S | NEWTONS | TEDDY GRAHAMS | RITZ | TRISCUIT | WHEAT THINS | PREMIUM | CHEESE NIPS | HANDI-SNACKS | WHEATSWORTH• Reduced costs by bringing promotional translations in-house, saving $50-75k+ for a typical release of 50+ SKUs.• Generated adaptations across a broad spectrum of structures, ensuring consistency, brand integrity and proper use of licenses.• Pioneered the conversion of traditional mechanicals to digital format.• Applied FDA food labeling compliance standards to more than 200 SKUs, within a period of a year and a half.• Developed prototypes for alternative packaging with production technology advancement. • Acted as IT Manager by establishing system guidelines, maintaining equipment and proposing software and hardware.• Designed and implemented the database structure for digital archiving.• Created POS components, FSIs, coupons and comps for pack-out displays and grocery shelf simulation.• Mentored design staff and management in computer software training and technical troubleshooting. Show less

Brands Serviced – GREY POUPON | MILK BONE | FLEISHMANN’S | BLUE BONNET | A.1. | BRER RABBIT• Developed packaging, corporate logos, manuals, promotional giveaways and special effects for use in video and print.• Expedited projects, which forged steadfast customer relationships and yielded repeat business.• Researched and implemented the department’s initial computer system for use in design; solely accountable for operation.• Produced dynamic presentations using the… Show more Brands Serviced – GREY POUPON | MILK BONE | FLEISHMANN’S | BLUE BONNET | A.1. | BRER RABBIT• Developed packaging, corporate logos, manuals, promotional giveaways and special effects for use in video and print.• Expedited projects, which forged steadfast customer relationships and yielded repeat business.• Researched and implemented the department’s initial computer system for use in design; solely accountable for operation.• Produced dynamic presentations using the Autographix and Images II+ computer graphic systems. Show less