Brenda Booth, Mba Email and Phone Number
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Senior Product Marketing Manager | Product Manager | Program Manager | Healthcare | Medical Technology | Medical DeviceBridging Business, Marketing & Product Strategy to Drive Growth and ExcellenceI'm an accountable leader with 20+ years combined experience in marketing, project management and healthcare program development. I possess strong working knowledge of marketing principles and healthcare system clinical programs, quality initiatives and standardization of medical practices that improve patient experience, outcomes and reduce cost of care. I have an affinity for working cross-functionally with medical healthcare providers, regulatory, marketing and operations teams to launch new products and programs which improve patients' lives. I possess curiosity, an entrepreneurial spirit, and strong desire to deliver results. I’M KNOWN FOR...METICULOUS PLANNING AND EXECUTION THAT DRIVES BUSINESS RESULTS -- WITH ENTHUSIASM ♦ Developed and grew the Allina Health system-wide group therapy program, in a highly regulated complex environment and achieved all strategic program goals three months prior to deadline♦ Built own business from the ground up and had growth YOY for 8 years♦ Able to go into any job, figure out what needs to be done, and execute without being toldBEING A STRATEGIC PROBLEM SOLVER WHO MOTIVATES OTHERS TO DELIVER THEIR BEST♦ Work collaboratively across functions and bring divergent thinkers to the table to develop ideas and solutions that make a difference♦ Relationship builder with affinity for using every team member's individual skills to deliver results♦ Communicator of the big picture that brings people along and overcomes barriers to changeFORWARD-THINKING PRODUCT LEADERSHIP -- WITH A ROLL UP THE SLEEVES APPROACH TO ACHIEVING GOALS♦ Anticipates challenges and maximizes opportunities ♦ Hold myself and others accountable to getting things done and driving results at a high level♦ Genuine interest in positioning others to succeed RELEVANT SKILLS • Strategic Planning | Marketing Execution• Voice of Customer Insights | Customer Experience Journey Mapping• Multi-Channel Integrated Communications | Digital Marketing | Advertising• Cross-functional Team Leadership | Cross-organizational Collaboration• Project Management | Process Improvement• Program Development | Product Management• Public Speaking | Research• Product Marketing | Innovation• SalesForcePlease contact me regarding career opportunities and consulting in medical device, digital health & healthcare marketing @brenda.k.booth@gmail.com
Adapthealth
View- Website:
- adapthealth.com
- Employees:
- 2913
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AdapthealthBoynton Beach, Fl, Us
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Ceo (Chief Empowerment Officer)Propel Life Fitness Llc Nov 2024 - Present• Manage business operations, business development and strategic marketing initiatives for mobile and digital health and wellness provider of personal training, yoga and health coaching. Product aimed at empowering individuals to make lasting lifestyle changes. • Offering corporate wellness, virtual health coaching, group fitness and marketing development and consulting services for healthcare, medtech and wellness related organizations. -
Senior Product Manager Vendor Marketing ProgramsCardinal Health Apr 2022 - Nov 2024Dublin, Oh, UsMarketing Strategy & Program Development • Work cross-functionally to ensure strategic alignment across business units to achieve organizational goals • Regularly conduct a gap analysis to understand unmet needs amongst supplier base.• Review and restructure program offerings to ensure alignment to category strategies and market trends• Create, manage and execute annual budget for departmentProduct Development• Create new products and services beyond current standard print and digital marketing offerings.• Influence functional area leaders to gain support for delivering new services.• Work with sourcing, category management, and marketing to price new services. • Grow revenue and margin by partnering with category management, sourcing, marketing, and other areas as needed to identify new business opportunities. • Partner-in sales of programs to manufacturers with sourcing category leads• Lead custom marketing packages build with marketing partners for top manufacturers• Track sales to budget monthly and report on pipeline opportunities to finance partners. -
Clinical Program Product ManagerAllina Health Systems Aug 2015 - Apr 2022• Responsibility for strategic development, implementation, and measurement of evidenced based standards of practice for mental health medical clinical programs and products.• Responsibility for program requirements, business case development, implementation and measurement of outcomes for Allina Health mental health clinical products. Grew group therapy program by 46% within the first year, expanded shared medical visit offerings by 50% and piloted first digital health telehealth program for the service line.• Increased Allina Health group therapy program visibility by 50% through creation of marketing and communication strategy. • Led expansion of partial hospitalization and day treatment programs and standardization of child and adolescent inpatient mental health units through market analysis that includes competitive landscape, patient need assessment, market data and financial growth projections.• Led Allina Health Child and Adolescent ADHD Committee and created operational structure, standardized clinical workflows and tools for primary care providers to ensure delivery of evidenced based clinical practice. • Acted as interim mental health clinic manager for two Allina Health sites, with accountability for budgets and sustaining and improving daily operations. Responsible for management of ten providers and seven staff.• Led system-wide safety initiative through board capital approval process resulting in 3.5 million dollars in capital to improve on regulatory standards and reduce ligature risk within Allina Health mental health medical inpatient units and emergency departments due to Joint Commission citations. Created financial estimate and business plan approved by executive leadership team. (see picture of one of the duress products above!) -
Health EducatorFairview Health Services Feb 2013 - Jul 2015Minneapolis, Mn, Us• Developed and implemented diabetes Health Coaching Program and worked with digital health portal. Improved diabetes D5 measures for 300 patients from 45% to 53% in one year through coaching program.• Presented research findings to leaders at health collaborative in Portland, OR through sponsored by Insignia Health.• Took on greater responsibility and developed training presentation materials and facilitated system-wide Fairview Medical Group medical provider training in evidence-based patient interactions to increase patient satisfaction scores. Trained 75% of clinic medical providers within three months. -
Marketing ManagerOwner, Body One Wellness, Llc Jan 2006 - Mar 2014• Created vision, brand, built business and managed business operations and strategic marketing initiatives for Body One Wellness a mobile and digital health and wellness provider of personal training, yoga and health coaching. Product aimed at empowering women to make lasting lifestyle changes. • Served 100+ clients in 8 years through B2C marketing strategy for Body One Wellness.
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Project ManagerHanley Wood May 2006 - Aug 2008Washington, Dc, Us• Planned and managed execution of client advertising campaigns from creative concept through execution for brand strategy and content marketing agency.• Prepared client advertising campaign project timing, managed marketing budgets and removed project barriers for clients such as US Bank, FedEx/Kinkos, Brookstone and Kraft Food’s Gevalia coffee. -
Marketing ManagerParadyzmatera 2005 - 2006• Managed strategic direction and execution of marketing campaigns, direct mail and email strategy to uphold consistent brand image.• Managed and executed creation of sales and marketing materials for ParadyzsMatera company tradeshows, events, sponsorships and key opinion leader (KOL) round table discussions.
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Account ManagerEvine Live 2000 - 2005Eden Prairie, Minnesota, Us• Responsible for client on-air brand positioning, account management, sales support and sales forecasting and budgeting. Managed team of three designers and estimated, negotiated and managed print budgets totaling over a half million dollars per year.
Brenda Booth, Mba Skills
Brenda Booth, Mba Education Details
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St. Catherine UniversityIntegrated Marketing Communication -
University Of Minnesota DuluthMarketing
Frequently Asked Questions about Brenda Booth, Mba
What company does Brenda Booth, Mba work for?
Brenda Booth, Mba works for Adapthealth
What is Brenda Booth, Mba's role at the current company?
Brenda Booth, Mba's current role is Marketing Leader | Senior Product Marketing Manager | Product Manager | Healthcare | Medical Technology | Medical Device.
What is Brenda Booth, Mba's email address?
Brenda Booth, Mba's email address is br****@****ina.com
What schools did Brenda Booth, Mba attend?
Brenda Booth, Mba attended St. Catherine University, University Of Minnesota Duluth.
What skills is Brenda Booth, Mba known for?
Brenda Booth, Mba has skills like Fitness, Wellness, Wellness Coaching, Nutrition, Marketing, Personal Training, Coaching, Training, Holistic Health, Public Speaking, Social Media, Fitness Training.
Who are Brenda Booth, Mba's colleagues?
Brenda Booth, Mba's colleagues are Laura Dent, Erica Ream, Kaela Taylor, Jordan Stobart, Justin Horn, Michael Mcdonald, Donna Smith.
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