Brenda Booth, Mba Email & Phone Number

Boynton Beach, Fl, Us

• Manage business operations, business development and strategic marketing initiatives for mobile and digital health and wellness provider of personal training, yoga and health coaching. Product aimed at empowering individuals to make lasting lifestyle changes. • Offering corporate wellness, virtual health coaching, group fitness and marketing development and consulting services for healthcare, medtech and wellness related organizations.

Dublin, Oh, Us

Marketing Strategy & Program Development • Work cross-functionally to ensure strategic alignment across business units to achieve organizational goals • Regularly conduct a gap analysis to understand unmet needs amongst supplier base.• Review and restructure program offerings to ensure alignment to category strategies and market trends• Create, manage and execute annual budget for departmentProduct Development• Create new products and services beyond current standard print and digital marketing offerings.• Influence functional area leaders to gain support for delivering new services.• Work with sourcing, category management, and marketing to price new services. • Grow revenue and margin by partnering with category management, sourcing, marketing, and other areas as needed to identify new business opportunities. • Partner-in sales of programs to manufacturers with sourcing category leads• Lead custom marketing packages build with marketing partners for top manufacturers• Track sales to budget monthly and report on pipeline opportunities to finance partners.

• Responsibility for strategic development, implementation, and measurement of evidenced based standards of practice for mental health medical clinical programs and products.• Responsibility for program requirements, business case development, implementation and measurement of outcomes for Allina Health mental health clinical products. Grew group therapy program by 46% within the first year, expanded shared medical visit offerings by 50% and piloted first digital health telehealth program for the service line.• Increased Allina Health group therapy program visibility by 50% through creation of marketing and communication strategy. • Led expansion of partial hospitalization and day treatment programs and standardization of child and adolescent inpatient mental health units through market analysis that includes competitive landscape, patient need assessment, market data and financial growth projections.• Led Allina Health Child and Adolescent ADHD Committee and created operational structure, standardized clinical workflows and tools for primary care providers to ensure delivery of evidenced based clinical practice. • Acted as interim mental health clinic manager for two Allina Health sites, with accountability for budgets and sustaining and improving daily operations. Responsible for management of ten providers and seven staff.• Led system-wide safety initiative through board capital approval process resulting in 3.5 million dollars in capital to improve on regulatory standards and reduce ligature risk within Allina Health mental health medical inpatient units and emergency departments due to Joint Commission citations. Created financial estimate and business plan approved by executive leadership team. (see picture of one of the duress products above!)

Minneapolis, Mn, Us

• Developed and implemented diabetes Health Coaching Program and worked with digital health portal. Improved diabetes D5 measures for 300 patients from 45% to 53% in one year through coaching program.• Presented research findings to leaders at health collaborative in Portland, OR through sponsored by Insignia Health.• Took on greater responsibility and developed training presentation materials and facilitated system-wide Fairview Medical Group medical provider training in evidence-based patient interactions to increase patient satisfaction scores. Trained 75% of clinic medical providers within three months.

• Created vision, brand, built business and managed business operations and strategic marketing initiatives for Body One Wellness a mobile and digital health and wellness provider of personal training, yoga and health coaching. Product aimed at empowering women to make lasting lifestyle changes. • Served 100+ clients in 8 years through B2C marketing strategy for Body One Wellness.

Washington, Dc, Us

• Planned and managed execution of client advertising campaigns from creative concept through execution for brand strategy and content marketing agency.• Prepared client advertising campaign project timing, managed marketing budgets and removed project barriers for clients such as US Bank, FedEx/Kinkos, Brookstone and Kraft Food’s Gevalia coffee.

• Managed strategic direction and execution of marketing campaigns, direct mail and email strategy to uphold consistent brand image.• Managed and executed creation of sales and marketing materials for ParadyzsMatera company tradeshows, events, sponsorships and key opinion leader (KOL) round table discussions.

Eden Prairie, Minnesota, Us

• Responsible for client on-air brand positioning, account management, sales support and sales forecasting and budgeting. Managed team of three designers and estimated, negotiated and managed print budgets totaling over a half million dollars per year.

Masters Of Business Administration, Integrated Marketing Communication

Bba, Marketing