Brenda Castelo Radtke Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, Us

Responsible for transforming the online customer experience to help 40-year-old department store chain mature into a digital brand, and for enhancing digital marketing, including the modernization of enterprise marketing and CX tech stacks. Facilitated customer journey transformations in credit application, onboarding, purchase, order management, and payment delinquency. Revamped paid, earned, and owned channels for finance and retail arms. Reorganized, recruited, coached staff, and built UX team. Improved inter-department collaboration and process management between marketing, IT, and finance to bolster performance quality. Led cross functional teams of 7 to 15 for several programs and product development projects.

Los Angeles, Ca, Us

Developed a comprehensive business plan and financial model for a two-sided marketplace startup, enabling home cooks to open virtual restaurants and sell their food online. Recruited by the founder to transform original product for the Latin American market and refine the business model. Through extensive market research and focus studies, crafted a robust go-to-market strategy, covering pricing, positioning, distribution, marketing, and product roadmap rollout.Built operations in Mexico and the U.S. while also leading the product strategy, design, and development. Facilitated the integration of third-party relationships for delivery logistics, payment platforms, and CRM management to streamline supply and demand needs.

Long Beach, California, Us

Worked with clients from various sectors, including finance, entertainment, and food and beverage. Provided a range of strategic services, including brand positioning, organizational planning, user experience analysis, and digital marketing. Crafted omnichannel marketing strategies aimed at increasing brand awareness, traffic, and ROI.Guided growing marketing agencies and brands to improved performance by developing strategic and operational marketing roadmaps. This included corporate strategy, sales strategy, service line development, marketing communications, staffing, and training. Collaborating with C- and V-level stakeholders - redefined their positioning strategy to help them remain competitive in a rapidly changing market.

Los Angeles, Ca, Us

Provided senior leadership to the Strategy & Media department, continuously envisioning, enabling, and optimizing various branding, communications, and marketing campaigns. This encompassed strategic planning, content strategy, user experience, media planning, analytics, campaign management, and emerging media tactics. I was involved in highly strategic or sensitive projects, supporting business development efforts, and managing and cultivating relationships with clients.Key Clients: Wells Fargo Advisors, USC, American Sentinel, LMU

Manhattan Beach, Ca, Us

Led the digital strategy for Ignited's top agency-of-record accounts, and built the agency’s first digital strategy department, which included analytics, UX/UI, social, and SEO services. This initiative resulted in the acquisition of new clients seeking to improve their online acquisition efforts, including Mercury Insurance, Princess Cruises, and Turner Broadcasting.

Manhattan Beach, Ca, Us

In this role, I led managed range of digital initiatives for Activision, Barton Brands, EA Mobile, Sony VAIO Latin America, Turner, Vivendi Universal.