Brenda Conaway Email & Phone Number

Oversee strategic content development and overall editorial operations, ensuring that all A.D.A.M. products meet the highest standards of medical accuracy and reader accessibility. Lead new strategic content development for 9 online health portals; collaborate with medical director on editorial calendar, research topics, create content map. Develop new content and products, improve existing A.D.AM products, ensuring all products are evidence-based. Oversee all aspects of the editorial review cycle to ensure that it runs smoothly and according to schedule. Manage the ongoing URAC accreditation and NCQA certification procedures for A.D.A.M. content. Manage training of India-based editorial staff; devise writing and U.S. English language curriculum, provide detailed feedback, develop and run training sessions.

Arlington, Ma

Write and edit health content for clients such as Cancer Today, Tufts University, WebMD, and the Appalachian Mountain Club.Interviewed sources, wrote and edited articles, letters, and online content for Tufts University Advancement Communications.Project manager for WebMD Pregnancy App. Researched topics, oversaw the writing process, managed freelance writers, wrote and edited content, and created content map.Worked closely with the Director, Special Projects on the WebMD Pain Coach iPhone app for people with chronic pain; researched topics, developed writer's guidelines, oversaw writing and medical review process. Wrote and edited content for the Sanford/WebMD FIT Platform; researched online games, assigned and edited articles. Fit.WebMD.com. Managed the website redesign for the Boston Chapter of the Appalachian Mountain Club; gathered site requirements, recruited and hired web designer and developer, created usability testing scenarios, and analyzed results.

StayWell Custom Communications (SCC), a division of Medimedia USA, is a leading health media provider ($48.45M) of print and online solutions serving more than 600 hospital, health plan, employer, and retail/pharmaceutical organizations. Through mergers, the company previously operated under the names Health Ink, The StayWell Company, Mosby Consumer Health, and Madison Publishing. Provided leadership and editorial vision to a department of 13 editors; ensured editorial quality, adherence to production timeline, and client satisfaction (99% very satisfied/satisfied in 2008).

Managed department of four editors; provided training in health content, quality assurance, health literacy, and audience appropriateness and accessibility.Provided editorial direction for business proposals; met with key participants, wrote and edited responses, co-developed new product ideas, presented to clients. Key wins resulted in $4.3M new business.Oversaw editorial content creation for complex client ($2.5M) with 66+ monthly newsletter versions.

Created yearly editorial lineups, assigned and edited health and wellness articles for four-color, 16- and 28-page award-winning custom magazines with circulation of over 800,000.Wrote health and wellness article ranging in length from 100 to 2,000 words.Created innovative behavior change-based newsletter; developed editorial approach, contributed to focus group questionnaire and analysis, collaborated with art director on design. New product helped retain key clients and develop new business.Coordinated several newsletter redesigns; analyzed audience and client needs for publication, targeted areas of improvement, created design schedule, researched new look and editorial focus.