Brenda Robinson Email & Phone Number

Overland Park, Ks, Us

Kearney, Nebraska, Us

- Develop innovative copy for multi-channel campaigns, resulting in a 20% increase in customer retention and an 18% growth in organic traffic.- Create and deliver over 100 campaign assets per quarter, ensuring brand consistency across print and digital platforms.- Maintain Buckle’s brand standards by producing clear, engaging, and error-free content across email, in-store signage, social media channels, and website materials.- Partner with cross-functional teams to conceptualize and execute marketing strategies that align with business objectives.- Craft engaging copy for seasonal, evergreen, and loyalty-focused campaigns, driving deeper connections with Buckle’s guests.

- Develop and implement strategic marketing campaigns, boosting brand awareness and driving a measurable uptick in online sales.- Manage and optimize content across multiple platforms, creating engaging posts that increase audience engagement and follower growth.- Design graphics, videos, and images tailored to Instagram, TikTok, and LinkedIn campaigns.- Execute paid advertising campaigns, leveraging data analytics to maximize return on investment.- Design targeted email marketing strategies that nurtured leads and increased customer retention.- Analyze performance metrics, identifying key trends and providing actionable insights to refine ongoing marketing efforts for better results.- Produce and edit engaging video stories and podcast episodes featuring entrepreneurs, aligning with marketing strategies to build brand awareness and increase customer engagement.- Manage and nurture online communities across social media platforms, boosting follower retention and interactions.- Conduct in-depth interviews with entrepreneurs to craft compelling narratives, elevating the brand's authenticity and customer connection.

Glen Allen, Va, Us

- Deliver personalized demonstrations of Caper Carts to 30+ shoppers daily, ensuring a seamless introduction and increasing customer adoption rates by 25%.- Provide one-on-one assistance to shoppers, reducing technology-related confusion and boosting satisfaction scores by 30%.- Actively engage customers in-store, encouraging usage of Caper Carts and contributing to a 20% increase in user adoption during the launch phase at 6 different locations.- Gather real-time customer insights, presenting actionable recommendations to improve the product and enhance user experience.- Act as the face of Instacart, creating a welcoming and informative environment that fosters strong customer relationships and loyalty.

Hanover, Md, Us

- Authored engaging, original content on 7 social channels, editing partner-provided content and visuals.- Collaborated in the creation and editing of written, video, and photo content created with content creators.- Expanded and moderated 7.37M follower audience by engaging with guests, using brand voice guidelines.Client: AMC TheatresTools: Microsoft Office, Khoros

New York, New York, Us

- Write clear, concise, and compelling copy that effectively communicates the desired message to audience.- Collaborate with designers, art directors, and others to ensure the copy and design work together.- Proofread and edit copy to ensure accuracy, consistency, and adherence to brand guidelines.Clients: Wendy's, ADTSoftware/Tools: Google Drive, Microsoft Teams, Microsoft Office

Topeka, Ks, Us

- Compose drafts of website copy, email campaigns, social media posts, and YouTube descriptions for review.- Craft social media captions for 20+ clients, generating 80+ posts per week.- Summarize YouTube video content into easy-to-understand video descriptions with timestamps.Software/Tools: Microsoft Office, Loomly, Dropbox

Cambridge, Massachusetts, Us

- Develop, implement, and coordinate original email marketing campaigns to segments of cold lead database.- Manage segmentation/targeting, resulting in a 20% increase in engagement and 10% increase in conversions.- Analyze email performance metrics and implement A/B testing strategies to measure campaign effectiveness.Software/Tools: Asana, Slack, Zoom, Canva, HubSpot CRM

Cambridge, Massachusetts, Us

- Write email communications to customers about topics such as HubSpot CRM price changes, tax policy changes, etc. - Manage projects by leading the creation/execution of timelines and communicating with internal stakeholders. - Create presentations for a team of five about team-building and skill-building topics. Software/Tools: Asana, Slack, Zoom, Canva, HubSpot CRM

Dallas, Tx, Us

- Wrote, edited, and published engaging content for Legalfit clients on various platforms, including Websites, Facebook, LinkedIn, and Google My Business.- Used Adobe Illustrator to create custom graphics for Legalfit clients.- Provided reporting of social performance metrics and ongoing insights and recommendations to internal teams and clients based on findings.Software/Tools: Adobe Illustrator, Jira, Facebook, LinkedIn, Google My Business

Panama City Beach, Fl, Us

- Produced and edited pitches to secure media placements to local and national blogs & podcasts.- Identified trends, key group interests, and/or concerns to provide advice on topics for interviews and appearances. - Arranged public appearances on podcasts & blogs to increase personal brand awareness.Software/Tools: Google Drive, Titan

Cambridge, Massachusetts, Us

- Curated unique branded content for all social media platforms to a cumulative 1M+ social media audience, in line with a social editorial strategy.- Monitored the online presence of the company's brand and engaged with users using detailed community management guidelines, strengthening customer relationships via Instagram and TikTok. - Created social trend reports, leading to 15+ new TikTok videos and 1 viral video that received 40K+ views.- Drafted a proposal for a HubSpot Instagram highlight refresh project, which was presented to 10 Brand Social Marketing employees for the internship capstone.Software/Tools: Asana, Slack, HubSpot, Google Drive, Canva

San Francisco, Ca, Us

- Generated writing for headlines, campaign emails, in-app notifications, landing pages, products, and social.- Partnered with a team of 10+ art/creative directors, marketers, lawyers, project managers, and developers for copy.- Led the production of copy and marketing materials for the 2022 Roll to the Polls campaign, reaching millions of registered US voters prior to and during Election Day. - Ideated an original concept for an exclusive brand partnership with a team of 3 other internal creatives for an integrated campaign to be executed via TV, radio, print, web, and other collateral. - Researched company priorities and target audiences to develop a curated TikTok campaign called 'Diary of a Lyft Driver', which was presented to 15 internal employees as an intern capstone project.Software/Tools: Google Drive, Slack

Kansas City, Mo, Us

- Promoted involvement in Regnier Institute programs among 16,000+ UMKC students through social media, phone, and email. - Administered Regnier Institute student social media sites, including Facebook, Twitter, Instagram, LinkedIn, and YouTube.- Implemented marketing and promotional tactics that have resulted in an overall 56% growth in total social media engagement and an overall 30% increase in website traffic from social media posts. - Led the design, development, and implementation of the graphic, layout, and production of communication materials.- Delegated marketing and communications-related tasks to 5 members of the Regnier Institute Ambassador team and provide counsel on social media, writing, and design projects.- Assisted with event planning activities, including creating and sending invitations, designing surveys to track event attendance, coordinating venues and vendors, providing customer service and behind the scenes support, etc.Software/Tools: Hootsuite, Emma, Qualtrics, OneDrive

Hamburg , Hamburg, De

- Designed and implemented content & on-page SEO, technical SEO, and off-page SEO strategies through content briefs, which led to an output of 3-5 content briefs per week.- Researched US Market insights on credit card-related topics to help freelancers create sponsored credit card comparison pages. - Conducted SEO keyword research to improve the ranking of credit card comparison pages.- Researched a wide variety of topics to conduct SEO work and compiled documents summarizing key information.- Collected and analyzed SEO related data from multiple sources, including: Google Analytics, Google Trends, Google Search, Search Metrics, SEMrush, AHrefs, etc.Software/Tools: Google Analytics, Google Search Console, Google Trends, Search Metrics, SEMRush, AHRefs, Google Drive, ClickUp

Palo Alto, Ca, Us

- Created targeted media lists for 15+ Jerry data journalism research releases, sending media pitches including 50-100 reporters for each campaign.- Developed the Coffee Roulette employee engagement program for 300+ remote employees and contractors, producing an overall 76% participation rate. - Drafted and edited social media content for TikTok, contributing to a 15% follower increase.- Compiled and prepared weekly reports summarizing public relations media moves and other PR-related news.- Contributed to the copywriting of the internal employee newsletter.- Completed 3 media placements in national news entities including Fox 4 News.Software/Tools: Muck Rack, Prezly, Cision, Newswire, HARO, Google Drive

Cupertino, California, Us

- Developed and tracked Apple Music Radio content for worldwide cultural campaigns, targeting 78 million paid Apple Music subscribers.- Reviewed 10+ new radio show requests, design requests, and video requests with the Radio Content Strategy Lead.- Led daily, weekly, and monthly communication to internal teams, covering Apple Music updates for 200+ employees. - Maintained internal Apple Music trackers for campaigns and day-to-day functions of Apple Music Radio.- Piloted the creation of an Apple Music Intern Radio Show, which included: creating a radio show brief, producing & editing audio and video clips, designing mock PR and social templates, and leading a team with other 2 other interns + 4 other employees.- Ideated and created the Apple Music Master Calendar, a consistently updated database of historical moments within Apple, anniversaries and birthdays of top musical artists, international/national/local events of cultural significance, holidays, etc.Software/Tools: Airtable, Keynote, Sheets

San Diego, Ca, Us

- Managed biweekly reports of current social media trends emerging on TikTok and Instagram to 50+ influencer marketing team members. - Developed unique influencer marketing campaigns for 6 clients, including social media campaign concepts, event management, influencer list building, etc. - Negotiated contracts for all influencer collaborations, including annual partnerships and short-term projects.- Identified 20-50 new micro-influencers per campaign to expand the influencer community for clients, while deepening existing relationships, from micro to mega influencers. Clients: Dr. Martens (Doc Martens) | Florence By Mills | MyFitnessPal | SAMBAZON | Compostic | A Dozen Cousin’s

Washington, District Of Columbia, Us

- Managed, oversaw, and posted content for social media accounts, including Instagram, LinkedIn, and Facebook. - Created a year-long recruitment social media campaign, leading to the recruitment of 20+ high-quality job candidates at Ingenuity Prep.- Created blog posts and internal newsletters highlighting the organization's accomplishments, best practices, and other educational topics.- Analyzed and tracked social media KPIs and recruitment data to create annual and quarterly performance reports.- Contributed to a 56% engagement rate increase on Instagram in the span of 1 year.- Created an Ingenuity Prep social media branding guide aligned with organization priorities and previous branding materials.- Interacted with followers and potential partners by communicating and answering questions through the company's social pages.Software/Tools: Canva, Google Drive, HootsuiteSocial Platforms: LinkedIn, Instagram, Facebook

Waterford, Us

- Produced press materials, including news releases, media alerts, pitch letters, media pitching, and outreach presentations. - Developed and implemented new social media, public relations, and graphic design strategies with a team of 5 interns.- Scheduled and coordinated meetings and appointments for the CEO and intern team.Software/Tools: Google Drive, Wix

Overland Park, Ks, Us

- Collaborated on print and electronic communications, including drafting content on grant awards, event announcements, grantee profiles, and other materials.- Planned and developed of social media content for platforms including LinkedIn, Twitter, and Facebook.- Brainstormed creative content ideas and authored 5 blog posts for the REACH Foundation website.- Coordinated the development and execution of the e-newsletter to 1000+ REACH supporters/followers via Mailchimp. - Researched international, national, and regional health issues and trends to identify content for the foundation’s electronic newsletter and social media channels.- Led design meetings with the foundation’s contracted marketing agency.- Created designs, concepts, and sample layouts based on knowledge of layout and aesthetic design theories/concepts. - Prepared illustrations and rough sketches of digital marketing materials, discussing them with the Director of Communications for feedback, making necessary changes, and scheduling on social media platforms upon approval. - Developed graphics and layouts for social media, newsletter, and website, mirroring the Foundation brand style.Software/Tools: Wordpress, Canva, Mailchimp, Meta Business SuiteSocial Platforms: Facebook, Twitter, LinkedIn

Kansas City, Mo, Us

- Maintained a community atmosphere for 500+ students living in Oak Street Residence Hall that is conducive to student social and academic success.- Led mediation sessions between students with conflicts or problems and referred students experiencing problems to the proper campus resources.- Planned 10 educational, social and recreational programs for 500+ residents living in the dorm.- Conducted incident intervention, serving as a primary staff member to confront conduct infractions or assist with emergencies. - Completed administrative activities related to the operation of the building, including but not limited to processing work orders, on-call duty, duty at desk/office, giving tours to prospective students, turning in reports, processing check-ins and check-outs, etc.

Kansas City, Mo, Us

- Designed graphics and new Bloch Scholars Program logo using Canva and Adobe Creative Suite to prepare for social media campaign launch.- Led event planning preparation for the 2021 Bloch Scholars Program Luncheon, hosting 100+ key benefactors, sponsors, guests, and Bloch Scholars students.- Recruited 100+ incoming college students to apply for a $40,000+ full-tuition scholarship program through phone and email.- Maintained communications with 60+ college students ranging from freshmen to seniors regarding participation in scholarship program through hosting events, email, and phone calls.

Los Angeles, California, Us

- Conducted research to find and connect with 30+ TikTok influencers daily.- Reported on influencer activities, including earned media value content creation, influencer reach, and engagement. - Maintained an influencer database with accurate and up-to-date brand partnerships for 200+ influencers. - Supported campaign budget trackers, campaign sheets, and tracked influencer information for 5+ campaigns and 200+ influencers.Software/Tools: Google Drive, DocuSign

St Louis, Missouri, Us

- Researched, wrote, and scheduled relevant, high-quality content for social media channels including Instagram and Facebook.- Wrote and produced monthly e-newsletters to followers and farmers, reaching a community of 20+ farmers and 1,000+ followers. - Created and coordinated promotional materials as needed to promote MCE, the work of farmers in the K&G program, and to educate the public.- Assisted in occasional website content edits and updates using WordPress.Software/Tools: Constant Contact, Meta Business Suite, WordPress, Canva, Google Drive

San Jose, California, Us

- Hosted 5 professional development, personal development, and team bonding events for interns to foster a sense of community.- Developed and proposed the Roku Ambassador program, which targeted 100 Roku interns.- Designed and executed a biweekly Roku Intern Newsletter to spotlight intern accomplishments and stories. - Produced "Day in the Life" intern videos, which improved internship employer branding and community. Software/Tools: OneDrive, Box, Canva, iMovie

Kansas City, Missouri, Us

- Prepared 20+ events for business leaders and elected officials in the Kansas City area.- Researched the Mansfield Rule and led efforts to potentially implement a similar policy for 160+ healthcare organizations in Kansas and Missouri.- Maintained a database of 20+ Municipal ID programs in the United States to gather information on potential implementation in Missouri.- Collaborated to create the Welcoming KC Plan document and website, focused on bettering the lives on 63,000+ immigrant residents in Kansas City.- Analyzed benefits of wellness programs for employees, specifically for small businesses in Kansas City, and created a presentation with 5 other interns providing in-depth research on how to create a wellness program.

Arlington, Va, Us

- Implemented complex HTML and CSS graphic user interfaces to WordPress website.- Maintained WordPress plugins and optimized site features to improve UX (user experience) and grow site speeds by 40%.- Used SEO (Search-Engine Optimization) best practices to elevate web presence for website blog posts and increased webpage views by 67%.

Los Angeles, Ca, Us

- Created social media content for LIVEKINDLY social channels including the LIVEKINDLY website, Instagram, Twitter, and Pinterest.- Worked alongside the team to create a plan for social media strategies- Contributed to organization growth by raising brand awareness via social media platforms, increasing the brand's overall follower count by 48K in 3 months. - Monitored social media posting to ensure the brand message was constant from the terminology used to images posted. - Interacted with followers and potential customers by communicating and answering questions through the company's social pages.

Washington, Dc, Us

- Oversaw a team of 10 upperclassmen to complete our group project of creating a Preliminary Design Review. - Scheduled and coordinated meetings, including group meetings and 1:1 meetings, using Zoom and Webex. - Served as the main line of communication between NASA L'SPACE program and team members by having weekly check-ins to update work progress.- Led the Business Administration team to create the Team and Mission Gantt charts.

Woonsocket, Rhode Island, Us

- Provided differentiated customer service by anticipating customer needs, demonstrating compassion and care in all interactions, and actively identifying and resolving potential service issues.- Focused on the customer by giving a warm and friendly greeting, maintaining eye contact and offering help locating additional items, when needed.- Accurately performed cashier duties - handling cash, checks and credit card transactions with precision while following company policies and procedures.- Maintained the sales floor by restocking shelves, checking in vendors, updating pricing information and completing inventory management tasks as directed by store manager.- Provided customer support to all departments, including photo and beauty, ensuring departments are fully stocked and operational while remaining current with all updated services and tools.

Framingham, Ma, Us

- Accurately rung customer purchases/returns and counted change back to the customer according to established operating procedures.- Promoted credit and loyalty programs during customer interactions.- Accurately processed and prepared merchandise for the sales floor following company procedures and standards. - Maintained all organizational, cleanliness, and recovery standards for the sales floor and participated in the maintenance/cleanliness of the entire store.- Supported and participated in store shrink-reduction goals and programs.

Bachelor'S Degree, Communication Studies (Public Communications)

Education record

High School Diploma, High School Diploma