Brenda Fields, is an industry leader, named by HSMAI as a "Top 25 Extraordinary Mind in Sales & Marketing". Her highly successful global consulting practice is the culmination of hands-on experience in senior marketing management positions in luxury, boutique, and convention hotels.Classically trained with the visionary Dunfey Hotels (now Omni), Brenda eventually worked with Ian Schrager, one of the first developers of the boutique hotel, who described Brenda as "....one of the smartest marketing people I have known.".Fresh thinking is applied to every project. There are no boilerplate solutions. Brenda's experience has proven that there is no challenge, great or small, without a cost-effective solution.With extensive experience in pre-openings and repositionings, an early success story was the successful opening and stabilization of Paramount in New York City, one of the first boutique hotels. At the time, Paramount was a maverick as the first boutique hotel in an underdeveloped area in NYC. New thinking and a solid foundation were put to work to achieve proforma in the first year and #1 in market share out of its well established competitors.Brenda was awarded “The Top 25 Most Extraordinary Minds in Sales and Marketing" by HSMA and well as the Leadership Development Award when serving as President of the Greater NY Chapter; is a member of ISHC (International Society of Hospitality Consultants); served on the America's Board of Directors for HSMAI; is Past President of the Greater New York City chapter of Hotel Sales& Marketing Association International; serves as a member of the Editorial Board of HotelExecutive.com; and is a regular contributor to the international publications i.e. eHotelier, Hotels Online, Hotel Resource Weekly Network News, and Hotel News Now.Specialties: Strategic Planning; Re-Positionings; New Development; Direct Sales Planning & Implementation; Marketing Plans; Incentive Programs; Revenue Management; Expert Witness
Listed skills include Hospitality, Hotels, Hospitality Industry, Revenue Analysis, and 46 others.