Brenda Fields Email and Phone Number
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Brenda Fields personal email
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Brenda Fields, is an industry leader, named by HSMAI as a "Top 25 Extraordinary Mind in Sales & Marketing". Her highly successful global consulting practice is the culmination of hands-on experience in senior marketing management positions in luxury, boutique, and convention hotels.Classically trained with the visionary Dunfey Hotels (now Omni), Brenda eventually worked with Ian Schrager, one of the first developers of the boutique hotel, who described Brenda as "....one of the smartest marketing people I have known.".Fresh thinking is applied to every project. There are no boilerplate solutions. Brenda's experience has proven that there is no challenge, great or small, without a cost-effective solution.With extensive experience in pre-openings and repositionings, an early success story was the successful opening and stabilization of Paramount in New York City, one of the first boutique hotels. At the time, Paramount was a maverick as the first boutique hotel in an underdeveloped area in NYC. New thinking and a solid foundation were put to work to achieve proforma in the first year and #1 in market share out of its well established competitors.Brenda was awarded “The Top 25 Most Extraordinary Minds in Sales and Marketing" by HSMA and well as the Leadership Development Award when serving as President of the Greater NY Chapter; is a member of ISHC (International Society of Hospitality Consultants); served on the America's Board of Directors for HSMAI; is Past President of the Greater New York City chapter of Hotel Sales& Marketing Association International; serves as a member of the Editorial Board of HotelExecutive.com; and is a regular contributor to the international publications i.e. eHotelier, Hotels Online, Hotel Resource Weekly Network News, and Hotel News Now.Specialties: Strategic Planning; Re-Positionings; New Development; Direct Sales Planning & Implementation; Marketing Plans; Incentive Programs; Revenue Management; Expert Witness
Fields & Company
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FounderFields & Company 1996 - PresentBrenda Fields is passionate about the importance of critical thinking to provide owners and managers with cost-effective sales, marketing, and operations solutions to impact revenues, now more critical during the fallout of COVID-19. Drawing on a successful track record, Brenda can both plan and execute. She generously provides knowledge and insights to her clients to set them up for success in both the short and long terms. Clients include: Ian Schrager; Harry Macklowe (NYC Real Estate Developer); Starwood Hotels and Resorts; Kitano Hotel NYC; The American Club 5-Star Resort, Kohler, WI; Paramount NYC; Mondrian, West Hollywood, CA; Lajitas, Five-Star Ranch in Texas; Rancho Mirage, Palm Springs, CA; and Ritz Carlton, Palm Springs, CA; Tulemar Resort and Bungalows, Costa Rica; and Pew Charitable Trust, Pittsburgh, PA to name a few.
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MemberInternational Society Of Hospitality Consultants 2008 - Jan 2023Atlanta, Georgia, Us -
Americas Board Of DirectorsHsmai 2009 - 2011Mclean, Virginia, UsServed as Board Member for HSMAI for the Americas. -
Chapter PresidentHsmai Jan 2008 - Jan 2009Mclean, Virginia, UsChapter President of Greater New Chapter with over 500 members. Received Best of the Best awards for Leadership Development and Platinum Accomplishment Award.
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Marketing Pre-Opening ConsultantMondrian Hotel Mar 1996 - Jun 1996Hired by previous employer, Ian Schrager, upon starting fields&company consulting practice to launch the opening of Mondrian Hotel in West Hollywood. Set up all systems and procedures for sales, marketing, reservations, and revenue management. Conducted analysis of rooms configuration and revised based on target market profile. Created and implemented a comprehensive strategic plan including zero-based budgets, sales structure (goals/incentives), pricing, room reconfiguration, and international and domestic marketing plan targeting specific segments i.e. entertainment, film, TV, music, and fashion. Interviewed candidates for Director of Marketing. Hired and trained Director of Marketing.
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Vice President Of MarketingHotel Macklowe And Conference Center 1994 - 1996Oversaw all strategic planning and marketing and sales for a 640 room hotel and conference center with over 100,000 square feet of conference space. Responsible for rooms sales and conference sales. Oversaw advertising and public relations agencies as well as in-house graphics design department. Reversed downward trend in average rate for five years, in just three months.
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Director Of MarketingIan Schrager Hotels, Paramount Hotel 1990 - 1994Successfully launched the opening of this 640-room property in one of the most challenging markets in NYC's history. Set us systems, procedures, zero-based budgeting, rate management, sales structure and marketing plan. Reported directly to Ian Schrager.
Brenda Fields Skills
Brenda Fields Education Details
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Murray State UniversityEnglish And Psychology
Frequently Asked Questions about Brenda Fields
What company does Brenda Fields work for?
Brenda Fields works for Fields & Company
What is Brenda Fields's role at the current company?
Brenda Fields's current role is Experienced hotelier. Industry leader. Track record of achieving exceptional results even in the most challenging situations. Awarded "Top 25 Extraordinary Minds" by HSMAI..
What is Brenda Fields's email address?
Brenda Fields's email address is br****@****any.net
What is Brenda Fields's direct phone number?
Brenda Fields's direct phone number is +151878*****
What schools did Brenda Fields attend?
Brenda Fields attended Murray State University.
What are some of Brenda Fields's interests?
Brenda Fields has interest in Strategic Planning.
What skills is Brenda Fields known for?
Brenda Fields has skills like Hospitality, Hotels, Hospitality Industry, Revenue Analysis, Hotel Management, Marketing, Tourism, Hospitality Management, Marketing Strategy, Resorts, Yield Management, Strategic Planning.
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