Brenda Fogg, Cae, Iom Email & Phone Number

Responsible for the implementation of strategic programs designed to improve member relations, increase engagement and enhance the overall member experience. In addition, drives efforts to increase membership, sustain retention and achieve revenue goals

Washington D.C. Metro Area

Responsible for the overall strategic direction, management, and advancement of ACPA’s membership program, including member recruitment, retention, processes/transactions, and reporting/analysis. Oversee key activities and programs critical to the success of the Association’s growth and for meeting established monthly, quarterly, and annual goals for revenue, recruitment, retention, and engagement. • Showed a 6%+ increase each year in membership revenue.• Devised a renewal plan, involving various renewal tactics.• Worked collaboratively with the Marketing Director to roll out a new member onboarding program.• Enhanced the institutional membership by adding additional benefits and recognition.• Oversaw numerous rate changes and new processes to support the rate changes both at the institutional and individual level.• Dealt with COVID-19:o Adjusted renewal/recruitment effortso Membership revenue in September and October 2020 surpassed membership revenue in September and October 2019o Met COVID-19 Revised Membership Revenue for 2020 by October 2020

Oversaw and provided strategic direction of member relations activities, including recruitment, retention, and outreach programs to meet goals.• Worked collaboratively with Marketing Team, showing growth in membership each year since 2007• Supported objectives, growing membership from 2007 to 2016 by 48% and increased dues revenue by 35%• Exceeded FY16 membership goals, raising $2.3M with goal of $2.2 and ending year at 12.3K+ members against goal of 12K• Created programming, engaging and educating members, such as 100% member and firm outreach

Developed and enhanced relationships to generate non-dues revenue sources. Helped plan and execute comprehensive marketing plan for all opportunities.• Sold and oversaw 100+ in-house educational programs each year, providing skills for CPAs to be successful• Solicited sponsors and exhibitors for conferences and provided on-site support, ensuring repeat customers• Coordinated advertising, including print and electronic, exposing members to potential products and services

Focused on developing mutually-beneficial relationships to strengthen alumni connections. Planned and oversaw major on-campus events, bringing thousands of alumni back to campus.• Collaborated with committee to plan and host annual Arts Around the Lake Fine Art Show, largest community event on campus, attracting 10K-15K people and raising scholarship funds• Established partnerships with other departments, sponsoring joint activities for alumni and families• Identified ways to improve marketing and oversaw selection of 1st vendor to host online community

Managed the overall operation of the MCVAA. Directed the MCVAA Board in policy development, budget creation, and nominations. Supported and provided guidance for six subcommittees and six subsidiary boards.• Administered alumni and student programming, including the annual Reunion process involving approximately 1,600 alumni returning for a three-day weekend• Represented the MCAA at University functions and professional meetings• Oversaw the building of the Paul A. Gross Conference Center and subsequent booking and maintenance