Brenda Gloyd Email & Phone Number

De Pere, Wi, Us

Green Bay, Wisconsin Metropolitan Area

Green Bay, Wisconsin Area

Devise and execute marketing brand strategies and communication initiatives with an emphasis on B2B (corporate health & wellness), B2C (orthopedics, sports medicine, therapy and neuroscience) and physician recruitment.Research, strategize and implement marketing deliverables including web, social media, digital marketing, email marketing, traditional media, public relations, events, collateral, signage, trade show displays and grassroots efforts.Strategize and create proposals for business development presentations.Use effective communications, brainstorming, negotiating, project management and presentation skills to strategically develop and implement marketing initiatives to achieve goals within a dedicated timeframe and budget.Measure and evaluate key performance indicators to determine marketing effectiveness and business growth.Present marketing plans and executive summaries to key stakeholders and company leaders.Conceptualize and manage rebranding efforts for the corporate health & wellness, orthopedic and therapy departments, in order to increase consumer understanding of services.Lead collaborative multi-departmental process-improvement efforts.Lead initiative to conceptualize and implement department's primary project management tool.Oversee orthopedic consumer/patient experience through appropriate branding via signage, wall decor, forms, clinical and surgical patient education, hospital surgical experience and therapy exercise handouts.Develop concepts for videos created in-house used for television commercials, digital and social media ads, web content and event displays.

Coordinated and implemented yearly marketing campaigns for downtown’s historic Broadway business district.Collaborated with more than 200 businesses and 75 volunteers to accomplish all marketing and event initiatives.Developed a data-driven tool to evaluate the value of an event or sponsorship based on the stakeholder and organization’s criteria.Worked with an international publishing company on book development and layout, Green Bay’s West Side: The Fort Howard Neighborhood.Managed, trained and mentored marketing, event and graphic design interns.Coordinated and marketed new community-wide events attracting more than 78,500 event goers to the district in 2009, an increase from 5,500 in 2003.Secured sponsorships and quadrupled revenue within six years.Increased event cash net profit more than 680% within six years.Won numerous awards through Wisconsin Main Street for events, marketing and promotional campaigns including the nationally-recognized Great American Main Street Award. - 2009 Great American Main Street Award: On Broadway, Inc. - 2006 Best Downtown Special Event through Wis. Main Street: Green Bay’s Taste On Broadway - 2006 Best Image Campaign through Wis. Main Street: Brides On Broadway - 2005 Best Promotional Item through Wis. Main Street: Broadway District Marketing Campaign (honorable mention) - 2004 Best Promotional Item through Wis. Main Street: MERGE Magazine (honorable mention) - 2003 Best Downtown Retail Event through Wis. Main Street: Pumpkin-Palooza On Broadway (honorable mention) - 2003 Best Promotional Item through Wis. Main Street: www.onbroadway.org (honorable mention)