Director Of Community Outreach And Events
CurrentDirector of Community Outreach and Events (2015 to present)Director of Marketing and Community Engagement, 2014-2015Marketing and Promotions Director, 2004-2014KNKX Public Radio (formerly KPLU) Jazz, Blues and NPR News, and Jazz24.org - Seattle, WA• Actively cultivate dynamic partnerships with non-profits, arts organizations and community festivals, and leverage relationships to maximize opportunities.• Engage in strategic and long-range planning with senior management… Show more Director of Community Outreach and Events (2015 to present)Director of Marketing and Community Engagement, 2014-2015Marketing and Promotions Director, 2004-2014KNKX Public Radio (formerly KPLU) Jazz, Blues and NPR News, and Jazz24.org - Seattle, WA• Actively cultivate dynamic partnerships with non-profits, arts organizations and community festivals, and leverage relationships to maximize opportunities.• Engage in strategic and long-range planning with senior management and peers. • Collaborate across departments to initiate and execute cross-promotional opportunities.• Develop, organize, oversee and execute all station events (virtual and otherwise) including signature revenue-generating events/programs, listener trips to regional jazz and blues festivals; coordinate on-site presence at regional community events.• Book jazz and blues artists and coordinate all details for the station’s live and recorded studio sessions. Work directly with artists, artists’ management, promoters, and publicists.• Manage the station’s award-winning School of Jazz mentoring and outreach program.• Media relations: write and send press releases, point of contact for press and the community.• Write on-air copy, web content, member e-blasts; contribute to monthly station e-newsletter. • • Promote station events, School of Jazz and studio sessions on Facebook, Twitter and YouTube, working with the station’s marketing and digital team.• Curate the station’s online calendar of events.• Supervise KNKX’s Development Coordinator, interns and station volunteers. • Developed overall strategy for marketing and branding of KPLU and Jazz24 including design and creative for print, web and TV ads, and station collateral. Managed a $100K marketing and events budget, and media trade. Created and managed KPLU’s advertising campaigns for Facebook. Secured over $400K annually in grant money from Google AdWords to advertise Jazz24; analyzed and measured results of grant. Show less