Brenda Gradek Email & Phone Number

Lexington, KY

As an independent marketing consultant, I apply my marketing knowledge to help start-up companies get off the ground with digital marketing and lead generation. Capabilities include:- Marketing strategy and planning- Product marketing and new product introductions- Audience insights (buyer behaviors, market-sizing, go-to-market channel planning)- Web site.

Lexington, Kentucky, United States

Carbon Design is a new agency that brings innovations to market through a unique, disruptive business model which upends traditional management consulting and marketing services. Our focus is on helping clients identify, define and solve real world marketing and business problems. We work with B2B clients to develop and execute strategies to strengthen.

Lead product marketing team and cross-functional execution of go-to-market for new products and strategic initiatives through the development, optimization, and consistent delivery of scalable processes. Content strategy lead for annual customer conference in 2019 and for deployment of over-the-top video application dedicated to video streaming content..

Cincinnati Area, KY

Cincinnati, OH

Climbed from Account Supervisor to VP, Account Director, ultimately taking on the responsibility to build gyro's high tech practice area while expanding service portfolio to include new consultative offerings such as buyer experience planning practices and content marketing.Key Achievements:Grew high tech client portfolio from one client and $2MM in agency.

Kansas City, Missouri Area

Assistant Brand Manager, September 2005 - April 2006Designed and implemented brand marketing discipline for newly acquired butter portfolio including Keller’s, Borden and Breakstone’s American butters and specialty European butter, Plugra. Within the first 90 days, oversaw web site launch and achieved board approval of new brand positioning and annual.

Kansas City, Missouri Area

Developed and oversaw execution of national TV, radio and print advertising launch for Wells Blue Bunny ice cream and yogurt categories, including licensed product promotion for Weight Watchers. Managed team of internal and external online, creative, media and PR partners to deliver integrated new product introductions and brand awareness efforts.

Des Moines, Iowa Area

Developed annual business plans and DMA marketing budgets in excess of $2 million for McDonald’s Restaurants. Managed direct reports, and led cross-functional teams comprised of McDonald’s Owner/Operators, regional staff and agency teams to provide upfront strategic direction, creative implementation and communication support for local and national branded.

Dallas/Fort Worth Area

Planned and executed print marketing plans for 1,300 Long John Silver’s Restaurants. Cultivated relationships with franchisees to provide superior service and understand individual marketing needs, resulting in customized print marketing plans that maximized national marketing events.

Springfield, Missouri Area

Assisted Frito-Lay National Accounts Customer Development team in developing custom programs to create new inroads for Frito-Lay products into a broader restaurant segment and strengthen vending programs. Developed and executed promotional push-through programs for commercial and noncommercial foodservice sites, executed via national distributors. Provided.