Brenda Han Email & Phone Number

Singapore

New York, Ny, Us

Menlo Park, California, Us

Tigerhall is a social learning platform that aims to close the gap between what academic education teaches and what people actually need to succeed in the real world. I leveraged my years of professional experience to share my industry expertise in a podcast for Tigerhall, available to download on App Store or Google Play.

Singapore, Sg

The Carrot Collective is the world’s first fully distributed creative collective for a new breed of talent. We have developed a new model for solving complex creative challenges, connecting specialised experts across 26 countries into agile, custom teams tailored to each client’s needs. As a Partner, I lead the end-to-end engagements by assembling and guiding bespoke teams. This enables me to match world-class capabilities to projects for enhanced innovation, speed, and cost efficiency. I spearhead The Carrot Collective’s unique value proposition, ensuring we always have:The right people.On the right projects.At the right time.

London, London, Gb

Toronto, Ontario, Ca

Director for Brand, Innovation and Sustainability for Burger King APAC.

New York, Ny, Us

Key Accounts:- Toyota and Lexus Asia Pacific driving more consumer-centricity, connected customer experiences informed by insight and data, and enabled by technology and partnerships.- Changi Airport leading its creative & digital account including launching Jewel Changi Airport, bringing new life to its ‘Be A Changi Millionaire’ promotion, and revamping changiairport.com and jewelchangiairport.com digital platforms.- Ministry of Community, Culture & Youth (MCCY): Driving active citizenry through engagement campaigns, research, and digital platform management. Revamp of MCCY corporate website and Our SG web platform.- HSBC: Leading digital content and social media management for all business units in Singapore.

New York, Ny, Us

Key Accounts:- Regional business lead on the UPS Asia Pacific account across 15 markets.- KFC Singapore: Won 3 Silver Effies for brand transformation for QSR in Singapore.- Piloted Nestlé Health Sciences' Lazada marketplace store that is now replicated in other markets.- BMW APAC & Performance Motors Limited (PML): Delivering brand and retail campaigns to drive sales.

New York, Ny, Us

- Responsible for the entire UPS Asia Pacific integrated communications account from 2014 to 2018 across 15 markets in Asia Pacific, including Advertising, PR, Digital, CRM, Social Media, and Analytics. Led hubs in Shanghai and Singapore.- Launched the 3-year marketing platform ‘Made-in-China 2.0’ in 2014 to drive UPS’ business expansion to Tier 3 & 4 cities in China, achieving above target incremental revenue growth.- Led the design and implementation of the Fonterra Anlene Consumer Engagement Programme for Asia Pacific, covering CRM and Digital Engagement Strategy, Content Development, Customer Experience and Martech (Salesforce, Exact Target, Drupal).

New York, Ny, Us

Driving digital capabilities in ASEAN & China as part of Nestlé’s global digital transformation, including:- Launched Nestlé China’s first Social CRM Infant Nutrition programme. - Revamped Nestlé Thailand’s corporate CRM programme into a wellness and lifestyle social platform for Thai women delivering incremental business growth and mindshare.- Driving digital business growth for Nestlé Infant Nutrition, Nescafé and Milo in ASEAN.

New York, Ny, Us

Digital lead as part of global inter-agency team (Ogilvy, Neo, Mindshare, Momentum, PR) responsible for launching and running the 360 brand platform ‘Realise the Potential’ (RTP) for American Express International in 22 markets including UK, Canada, Australia, and Mexico since 2009.

San Francisco, California, Us

Management and delivery of Symantec Asia Pacific Enterprise campaigns covering direct response advertising, digital, direct mail and campaign reporting, across 10 Asia Pacific markets.

- Managed Toyota Motor Thailand’s (VIGO HILUX pick-up trucks division) data marketing for lead generation.- Delivered lead generation campaigns across Asia Pacific for Juniper Networks in 6 local languages.- Redesigned & re-launched Garuda Indonesia Airways Frequent Flyer Programme.

Delivered mobile retail advertising for Singtel and digital campaigns for Cisco Systems Asia Pacific.

De

Conducted market research at space2go.com, a multi-platform telecommunications applications software start-up funded by Siemens.

Bba, Business Administration (Marketing)

Diploma, Interactive And Direct Marketing

Business