Brenda Han

Brenda Han Email and Phone Number

EVP, Head of Business Development and Client Growth, APAC @ Edelman
Singapore
Brenda Han's Location
Singapore, Singapore
Brenda Han's Contact Details

Brenda Han work email

Brenda Han personal email

About Brenda Han

I have over 20 years' experience in creative agencies and most recently in a regional brand role at Burger King. Truly seamless brand experiences to me is the holy grail, and business effectiveness is the ultimate measure of creative success.I am an account management leader, bringing together different marketing disciplines and skillsets to connect the dots and deliver integrated brand experiences. I am experienced in brand strategy and insights, integrated marketing communications, customer experience, marketing services commercial management, new business development, and content and creative production.I am a commercial P&L leader and have spent my career developing high-performing teams by coaching them to maximise their potential. I am passionate about Diversity, Equity and Inclusion, and making the future of work more inclusive and sustainable.

Brenda Han's Current Company Details
Edelman

Edelman

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EVP, Head of Business Development and Client Growth, APAC
Singapore
Website:
edelman.com
Employees:
6823
Brenda Han Work Experience Details
  • Edelman
    Evp, Head Of Business Development And Client Growth, Apac
    Edelman
    Singapore
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  • Edelman
    Evp, Head Of Business Development & Client Growth, Apac
    Edelman Jan 2024 - Present
    New York, Ny, Us
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  • Tigerhall
    Thinkfluencer
    Tigerhall Nov 2019 - Present
    Menlo Park, California, Us
    Tigerhall is a social learning platform that aims to close the gap between what academic education teaches and what people actually need to succeed in the real world. I leveraged my years of professional experience to share my industry expertise in a podcast for Tigerhall, available to download on App Store or Google Play.
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  • The Carrot Collective
    Partner
    The Carrot Collective May 2023 - Dec 2024
    Singapore, Sg
    The Carrot Collective is the world’s first fully distributed creative collective for a new breed of talent. We have developed a new model for solving complex creative challenges, connecting specialised experts across 26 countries into agile, custom teams tailored to each client’s needs. As a Partner, I lead the end-to-end engagements by assembling and guiding bespoke teams. This enables me to match world-class capabilities to projects for enhanced innovation, speed, and cost efficiency. I spearhead The Carrot Collective’s unique value proposition, ensuring we always have:The right people.On the right projects.At the right time.
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  • Wpp
    Category Business Director, Asean & South Pacific, Open X (The Coca-Cola Company)
    Wpp Jun 2023 - Aug 2023
    London, London, Gb
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  • Restaurant Brands International
    Brand Director, Apac
    Restaurant Brands International Oct 2021 - Feb 2023
    Toronto, Ontario, Ca
    Director for Brand, Innovation and Sustainability for Burger King APAC.
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  • Ogilvy
    Executive Group Director
    Ogilvy Jul 2018 - Mar 2021
    New York, Ny, Us
    Key Accounts:- Toyota and Lexus Asia Pacific driving more consumer-centricity, connected customer experiences informed by insight and data, and enabled by technology and partnerships.- Changi Airport leading its creative & digital account including launching Jewel Changi Airport, bringing new life to its ‘Be A Changi Millionaire’ promotion, and revamping changiairport.com and jewelchangiairport.com digital platforms.- Ministry of Community, Culture & Youth (MCCY): Driving active citizenry through engagement campaigns, research, and digital platform management. Revamp of MCCY corporate website and Our SG web platform.- HSBC: Leading digital content and social media management for all business units in Singapore.
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  • Ogilvy
    Managing Partner
    Ogilvy Mar 2016 - Jun 2018
    New York, Ny, Us
    Key Accounts:- Regional business lead on the UPS Asia Pacific account across 15 markets.- KFC Singapore: Won 3 Silver Effies for brand transformation for QSR in Singapore.- Piloted Nestlé Health Sciences' Lazada marketplace store that is now replicated in other markets.- BMW APAC & Performance Motors Limited (PML): Delivering brand and retail campaigns to drive sales.
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  • Ogilvy
    Regional Business Director
    Ogilvy Jul 2014 - Feb 2016
    New York, Ny, Us
    - Responsible for the entire UPS Asia Pacific integrated communications account from 2014 to 2018 across 15 markets in Asia Pacific, including Advertising, PR, Digital, CRM, Social Media, and Analytics. Led hubs in Shanghai and Singapore.- Launched the 3-year marketing platform ‘Made-in-China 2.0’ in 2014 to drive UPS’ business expansion to Tier 3 & 4 cities in China, achieving above target incremental revenue growth.- Led the design and implementation of the Fonterra Anlene Consumer Engagement Programme for Asia Pacific, covering CRM and Digital Engagement Strategy, Content Development, Customer Experience and Martech (Salesforce, Exact Target, Drupal).
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  • Ogilvy
    Business Director
    Ogilvy Sep 2011 - Jun 2014
    New York, Ny, Us
    Driving digital capabilities in ASEAN & China as part of Nestlé’s global digital transformation, including:- Launched Nestlé China’s first Social CRM Infant Nutrition programme. - Revamped Nestlé Thailand’s corporate CRM programme into a wellness and lifestyle social platform for Thai women delivering incremental business growth and mindshare.- Driving digital business growth for Nestlé Infant Nutrition, Nescafé and Milo in ASEAN.
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  • Ogilvy
    Account Director
    Ogilvy Oct 2007 - Aug 2011
    New York, Ny, Us
    Digital lead as part of global inter-agency team (Ogilvy, Neo, Mindshare, Momentum, PR) responsible for launching and running the 360 brand platform ‘Realise the Potential’ (RTP) for American Express International in 22 markets including UK, Canada, Australia, and Mexico since 2009.
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  • Godfrey Q And Partners
    Account Director
    Godfrey Q And Partners Jan 2007 - Oct 2007
    San Francisco, California, Us
    Management and delivery of Symantec Asia Pacific Enterprise campaigns covering direct response advertising, digital, direct mail and campaign reporting, across 10 Asia Pacific markets.
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  • Go Direct!
    Relationship Manager
    Go Direct! Oct 2003 - Aug 2007
    - Managed Toyota Motor Thailand’s (VIGO HILUX pick-up trucks division) data marketing for lead generation.- Delivered lead generation campaigns across Asia Pacific for Juniper Networks in 6 local languages.- Redesigned & re-launched Garuda Indonesia Airways Frequent Flyer Programme.
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  • Wunderman
    Account Executive
    Wunderman Apr 2002 - Sep 2003
    Delivered mobile retail advertising for Singtel and digital campaigns for Cisco Systems Asia Pacific.
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  • Space2Go.Com Gmbh
    Intern
    Space2Go.Com Gmbh Aug 2001 - Dec 2001
    De
    Conducted market research at space2go.com, a multi-platform telecommunications applications software start-up funded by Siemens.
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Brenda Han Skills

Integrated Marketing Digital Marketing Digital Strategy Social Media Online Advertising Marketing Strategy Social Media Marketing Interactive Marketing Advertising Digital Media Creative Strategy Marketing Communications Relationship Marketing Direct Marketing Brand Management Interactive Advertising Media Planning Mobile Marketing Media Buying Crm Web Analytics User Experience Management

Brenda Han Education Details

  • National University Of Singapore
    National University Of Singapore
    Business Administration (Marketing)
  • The Institute Of Direct Marketing, Uk
    The Institute Of Direct Marketing, Uk
    Interactive And Direct Marketing
  • Stockholm University
    Stockholm University
    Business

Frequently Asked Questions about Brenda Han

What company does Brenda Han work for?

Brenda Han works for Edelman

What is Brenda Han's role at the current company?

Brenda Han's current role is EVP, Head of Business Development and Client Growth, APAC.

What is Brenda Han's email address?

Brenda Han's email address is br****@****lvy.com

What schools did Brenda Han attend?

Brenda Han attended National University Of Singapore, The Institute Of Direct Marketing, Uk, Stockholm University.

What are some of Brenda Han's interests?

Brenda Han has interest in Food, Travel, How Imagination Can Save The Universe.

What skills is Brenda Han known for?

Brenda Han has skills like Integrated Marketing, Digital Marketing, Digital Strategy, Social Media, Online Advertising, Marketing Strategy, Social Media Marketing, Interactive Marketing, Advertising, Digital Media, Creative Strategy, Marketing Communications.

Who are Brenda Han's colleagues?

Brenda Han's colleagues are Ashish Pathak, Maximilian Fink, Lippoff, David, Sky Zha, Jake Breymaier, Maeve Hopper, Orlanthia Phillips.

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