Drawn to the creative arts from a young age, I knew early on in my career that I wanted to work in fashion design. For me, what has turned a “dream” into a reality, is having the drive and commitment to make my vision into a viable profession. Now in the business of making fashion not only creatively excellent, but commercially successful, I lead others to design profitable collections for household names. Having worked for over 20 years across a selection of diverse brands and businesses, I am able to leverage a depth of experience in the international fashion industry to build team cultures and frameworks that achieve business objectives. I enjoy creating a high performing unit and watching teams flourish. For me, it’s all about creating a shared vision and providing solid direction, without being afraid to have create fun environments, where people enjoy their work. To an industry in a continuous state of flux, I bring calm practicality. Highly detail oriented, I see concepts at a granular level and have an innate skill for translating ideas to fit bigger brand objectives. With a full understanding of the end to end design process, experience balancing seasons across hemispheres, and leading brand re-sets to boost growth, I have a unique ability to design and implement processes that drive excellence and efficiency. Commercially minded, I strive to develop effective product portfolios informed by sales and trend analysis that strike the balance between beauty and profitability. After working in the fashion industry for many years my focus is now on sustainable practices and social responsibility.I believe in bringing back respect for craftsmanship and supporting communities. I have been involved in supporting schools in Cambodia through our charity https://www.facebook.com/AdventuresForCharity/I welcome new connections within the ethical fashion community. Should you wish to get in contact, please do so through LinkedIn.
Listed skills include Apparel, Fashion, Fashion Design, Trend Analysis, and 37 others.