Brenda Travis Email and Phone Number

Assist Sr. Vice President of Membership & Development in all membership efforts. Work with Director of Member Services and Marketing Manager to create and execute membership initiatives. Support 3 Membership Development Managers in the field.

Advertising AnalystDirected external print agency with an advertising budget of $2.3 million in execution of print plans for 100+ markets. Coordinated broadcast trafficking for Hispanic, national, and local schedules for 54+ markets. Developed multiple agency and franchise relationships. •Constructed print-tiering strategy that increased company coupon redemptions by 10%. •Developed redemption analysis to measure year-over-year and print drop date effectiveness.•Created… Show more Advertising AnalystDirected external print agency with an advertising budget of $2.3 million in execution of print plans for 100+ markets. Coordinated broadcast trafficking for Hispanic, national, and local schedules for 54+ markets. Developed multiple agency and franchise relationships. •Constructed print-tiering strategy that increased company coupon redemptions by 10%. •Developed redemption analysis to measure year-over-year and print drop date effectiveness.•Created national coupon template layouts to increase redemption rates by 5%.•Managed 5 brand versions with multiple vehicles each to reduce versioning cost by 20%.•Created broadcast order form to reduce commercial errors for franchise and agency.•Succeeded in flawless transition to new print agency.Brand Marketing CoordinatorAssisted Senior Brand Manager plan, develop, and direct marketing efforts for Long John Silver’s brand. Assisted with coordination of specialist in research and development, marketing research, purchasing, production, packaging, distribution, operations, promotion, advertising, and finance.•Produced all Point-of-Sale Action Plans for each sales event window for 1000+ stores.•Built strong cross functional relationships with multifunctional team.•Developed multi-brand point-of-sale strategies for each sales event window to optimize in-store real estate.•Created MicroStrategy reports to measure product sales mix and other factors to determine level of success for each sales event window.•Managed “special” projects as directed by Senior Brand Manager. Show less

Teamed with Field Marketing Manager in all marketing efforts for Long John Silver’s brand in the Eastern Division. Tracked budget and sales for both company and franchise markets. Researched franchise invoices. Interacted daily with agencies and franchisees.•Conducted detailed review of print plans, coupon alerts, media flowcharts and franchise budgets to maximize advertising dollars for franchisees.•Implemented added-value promotional opportunities to drive positive… Show more Teamed with Field Marketing Manager in all marketing efforts for Long John Silver’s brand in the Eastern Division. Tracked budget and sales for both company and franchise markets. Researched franchise invoices. Interacted daily with agencies and franchisees.•Conducted detailed review of print plans, coupon alerts, media flowcharts and franchise budgets to maximize advertising dollars for franchisees.•Implemented added-value promotional opportunities to drive positive sales.•Reviewed client statements and reconciled errors for savings to franchise budgets.•Implemented Local Store Marketing (LSM) plans to build sales and transaction count. Show less

Generalist = Customer Relations and Human ResourcesProvided overall support to VP of Customer Service and Human Resources. Supervised customer service desk and front desk areas. Reported to CEO customer service activities. Placed recruitment advertising and coordinated benefit information.•Maintained a Preferred Customer database in Paradox to build database driven marketing plans.•Prepared database marketing reports and plans to drive positive sales by market.•Conducted… Show more Generalist = Customer Relations and Human ResourcesProvided overall support to VP of Customer Service and Human Resources. Supervised customer service desk and front desk areas. Reported to CEO customer service activities. Placed recruitment advertising and coordinated benefit information.•Maintained a Preferred Customer database in Paradox to build database driven marketing plans.•Prepared database marketing reports and plans to drive positive sales by market.•Conducted interviews and screened applicants to obtain highest quality candidates. Show less

Jerrico, Inc. = Parent company of Long John Silver’s, Jerry’s Restaurants and Fazoli’s.Benefits SpecialistProvided benefits support to the Benefits Director of Jerrico, Inc. and managed Flexible Spending Benefit account. Advised employees on benefits and other employee services.•Processed and administered Flex Spending benefits using PeopleSoft’s BeneSoft application. •Coordinated unemployment benefits with outside agency: Gates McDonald.•Collected and coordinated data… Show more Jerrico, Inc. = Parent company of Long John Silver’s, Jerry’s Restaurants and Fazoli’s.Benefits SpecialistProvided benefits support to the Benefits Director of Jerrico, Inc. and managed Flexible Spending Benefit account. Advised employees on benefits and other employee services.•Processed and administered Flex Spending benefits using PeopleSoft’s BeneSoft application. •Coordinated unemployment benefits with outside agency: Gates McDonald.•Collected and coordinated data for employee relations issues and legal action.•Trained 90+ Area Coaches in employee benefits program rollout. Staffing SpecialistScreened applicants and interviewed candidates for Sr. Staffing Director. Prepared staffing reports. Placed national recruitment advertising. Generated human resources reports from mainframe data files. •Collected employee data for Corporate Legal Council for legal action.•Prepared federally required EEO-1 Reports for all divisions.•Tracked turnover rate and published reports for each division. Show less

Planned and purchased media activity: broadcast, print and outdoor. Supervised 3 assistant buyers with print and outdoor purchasing responsibilities. Performed post analysis. Coordinated media and competitive information for agency. •Managed $843,000 media budget for Jerry’s Restaurant.•Negotiated added value to increase value of advertising dollars spent.