Brenda Barrett Email & Phone Number

Irving, Tx

Lead project planning, management and execution for multiple high-impact events and projects running concurrently. Responsible for managing all logistics including development and execution of conference communications, registration, room blocks, status meetings, AV, F&B, Speakers details, after hour activities. and budget management.

Irving, Tx

Develops and executes integrated marketing plans to promote and increase market share of NEC's Advanced Recognition Systems products and solutions. Works with product management, product marketing and sales to identify market trends and opportunities. Responsible for assessment of existing and potential markets, identifying effective marketing vehicles, and planning product launches. Manages market research for effective campaigns and market positioning, as well as media and new marketing strategies. Supports consistent marketing standards, style guidelines, advertising templates and other marketing systems to synchronize corporate brand, image and messages worldwide. Works with external marketing and creative service providers.

Marketing Expert adept in strategic program development, implementation and execution, project management, process development and improvement, event and trade show management, and sales. Ability to manage the marketing mix from demand generation, relationship building, direct, digital and social media marketing, to budget management, audience segmentation, agency and vendor relations, results tracking and reporting.Generate leads and awareness for IBM North America Watson Commerce solutions by leading the strategic development, planning and execution of targeted marketing programs. This includes strategic development of quarterly plans and budget, Agency Briefs, PO' processing, enablement development and training, reporting and ongoing external and internal communications. I also manage the creative development and approval process with creative services and agencies to produce marketing communications such as: email, ads, event/trade show collateral, webinars, paid and social media.• Organize 3rd party trade show and progression event participation including appropriate event mix to meet business objectives through messaging, executive meetings, client receptions, speaking sessions and booth presence. Lead the integration for cross program events, ensuring strong collaboration for booth presence, meetings and sessions. Responsible for the strategic development and execution planning with Event Agency, Sales, North America and World Wide IBM teams. • Recommended and implemented nomination process for progression events to improve results tracking leading to a 61% increase in marketing pipeline• Led cross-functional team that developed an intranet site that is a “one stop” guide on our education, tools, processes, legal and compliance requirements for our North America Marketing organization enabling the organization to be in an audit-ready status at all times

Dallas/Fort Worth Area

Generated leads and awareness for IBM products and solutions by leading the development and execution of targeted marketing events and programs which included managing the content/creative development and approval process with creative services, agencies and vendors to produce marketing communications such as; email, brochures, advertising, event and tradeshow collateral, webinars, direct mail, paid and social media.• Revised response and lead management process to increase marketing value by capturing higher quality responses leading to more effective sales engagements and achieving 186% of win revenue target for North America• Led multiple, concurrently running marketing programs with annual budgets from $100K to $1M with up to 230 tactics and 24 events while managing internal and external vendors, advertising agency, marketing and sales teams, and supporting multiple senior IBM executives to achieve marketing targets• Modified IBM’s participation at major industry event through securing a tailored platinum sponsorship and increasing senior-level customer networking interactions, such as on-site executive meetings, dinners and networking receptions, resulting in a 47% reduction in event costs and a 258% increase in lead revenue• Ability to learn new tools/processes quickly led to my selection for the Leadership Decision Committee which determined rollout requirements of a major marketing automation tool, selected as a Trainer for the tool education and named as a Team Lead analyzing tool usage reports, developing team action plans and conducting status meetings leading to exceeding our quarterly target by 11%• Led the development of the North America marketing organization’s Planning Process and Checklist Guide which provided one, easy to access document on process, legal and compliance requirements enabling the organization to be in an audit-ready status• Held Team Lead position and was part of IBM mentoring program working with several employees

Dallas/Fort Worth Area

Created and implemented comprehensive strategies and compelling marketing programs designed to deepen customer relationships and generated pipeline opportunities that supported the IBM sales team focused on the Electronic Data Systems (EDS) account.• Led account development and management for all marketing communications, providing recommendations for the use of specific marketing vehicles to support revenue growth• Involved in customer executive presentations, proposals, project management and execution

Education record

Bachelor Of Arts (B.A.), Psychology