Brenda Barrett Email & Phone Number

Irving, TX

Lead project planning, management and execution for multiple high-impact events and projects running concurrently. Responsible for managing all logistics including development and execution of conference communications, registration, room blocks, status meetings, AV, F&B, Speakers details, after hour activities. and budget management.

Irving, TX

Develops and executes integrated marketing plans to promote and increase market share of NEC's Advanced Recognition Systems products and solutions. Works with product management, product marketing and sales to identify market trends and opportunities. Responsible for assessment of existing and potential markets, identifying effective marketing vehicles.

• Marketing Expert adept in strategic program development, implementation and execution, project management, process development and improvement, event and trade show management, and sales. Ability to manage the.
• Organize 3rd party trade show and progression event participation including appropriate event mix to meet business objectives through messaging, executive meetings, client receptions, speaking sessions and booth.
• Recommended and implemented nomination process for progression events to improve results tracking leading to a 61% increase in marketing pipeline
• Led cross-functional team that developed an intranet site that is a “one stop” guide on our education, tools, processes, legal and compliance requirements for our North America Marketing organization enabling the.

Dallas/Fort Worth Area

• Generated leads and awareness for IBM products and solutions by leading the development and execution of targeted marketing events and programs which included managing the content/creative development and approval.
• Revised response and lead management process to increase marketing value by capturing higher quality responses leading to more effective sales engagements and achieving 186% of win revenue target for North America
• Led multiple, concurrently running marketing programs with annual budgets from $100K to $1M with up to 230 tactics and 24 events while managing internal and external vendors, advertising agency, marketing and sales.
• Modified IBM’s participation at major industry event through securing a tailored platinum sponsorship and increasing senior-level customer networking interactions, such as on-site executive meetings, dinners and.
• Ability to learn new tools/processes quickly led to my selection for the Leadership Decision Committee which determined rollout requirements of a major marketing automation tool, selected as a Trainer for the tool.
• Led the development of the North America marketing organization’s Planning Process and Checklist Guide which provided one, easy to access document on process, legal and compliance requirements enabling the organization.

Dallas/Fort Worth Area

• Created and implemented comprehensive strategies and compelling marketing programs designed to deepen customer relationships and generated pipeline opportunities that supported the IBM sales team focused on the.
• Led account development and management for all marketing communications, providing recommendations for the use of specific marketing vehicles to support revenue growth
• Involved in customer executive presentations, proposals, project management and execution

Education record

Bachelor Of Arts (B.A.), Psychology