Brenda Mcdonald Email and Phone Number

- Collaborated with internal customers to understand goals, provide data solutions, recommendations, insightful analysis, and communicate actionable findings related to critical KPIs.- Designed visually compelling dashboards in Google Looker Studio to track KPIs, data trends, and marketing campaign insights for major healthcare clients- Developed data models, consolidating data from various marketing platforms and API connections, using Google BigQuery and Funnel.io to support data visualizations and automate data refreshes- Served as a subject matter expert on Google Analytics and became a reliable source of knowledge for internal data tools.- Performed ad hoc analysis using tools such as Google Analytics, Looker Studio, and Tableau as well as our efficiency of data collection.- Worked closely with subject matter experts and other teams to design, challenge, and analyze aspects of user performance.- Ensured Google Tags were implemented properly on sites, including testing and editing tags. - Thrived in a fast-paced environment, adapted quickly, and took ownership of our work.- Challenged ideas and methods while working with other talented and driven team members.

- Worked with internal stakeholders to understand their objectives, offer data-driven solutions and recommendations, deliver valuable analysis, and convey actionable insights concerning crucial KPIs.- Built dynamic dashboards and reports to track KPIs, trends in user data, and marketing campaign insights.- Summarized analytical findings for senior management through data visualization, to support strategic planning discussions.- Worked with multiple systems and departments to troubleshoot issues, enhance processes, and manage stakeholder expectations to ensure accurate site analysis. - Daily usage of advanced analytical and visualization tools including Google Analytics and Tableau to monitor & provide weekly, monthly, quarterly, and yearly performance reports.- Reviewed performance benchmarks, and established metrics for future tracking.- Ad hoc analysis to identify key business drivers/detractors and recommendations for optimization.

- Partnered with senior-level executives and multiple lines of business to understand goals, provide data solutions, recommendations, insightful analysis, and communicate actionable findings as they relate to critical KPIs. - Identified and analyzed key customer and brand performance metrics including trends, segmentation, path analysis, retention, ROI, and customer lifetime value.- Delivered insightful learning to assist in leadership decisions around enterprises such as eCommerce, subscription programs, and theatrical ticket sales.- Daily usage of advanced analytical tools including Tableau, Access, Excel, Internal CMS, and Adobe Analytics to monitor and provide weekly, monthly, and yearly performance reports.- Reviewed performance benchmarks, and established metrics for future tracking.- Identified and analyzed KPIs (eg. Subscription, churn, attribution of subscription by marketing type, profile segments).- Ad hoc analysis to identify key business drivers/detractors and recommendations for optimization.- Collaborate with finance on actuals vs projected numbers.

- Performed ROI Analysis, and trend analysis, identified and analyzed key customer and brand performance metrics including trends, segmentation, path analysis, retention, and customer lifetime value.- Partnered with senior-level executives and internal customers to understand goals, provide data solutions, recommendations, insightful analysis, and communicate actionable findings as they relate to critical KPIs. - Collected and analyzed data to evaluate product performance, customer sales, as well as existing and potential product needs using weekly, monthly, and yearly reports. - Worked with multiple systems and departments to troubleshoot issues, enhance processes, and manage stakeholder expectations to ensure accurate marketing analysis. - Provided ad hoc requests for metrics and analysis for campaigns and promotions, product development, sales training, and customer and executive meetings.- Worked with the developer on the implementation of reporting systems and tracking tags.- Monitored industry trends and issues, proactively communicating with team members and incorporating them into work.

- Collaborated with different lines of business to understand goals, provide data solutions, recommendations, insightful analysis, and communicate actionable findings as they relate to critical KPIs and projects. - Worked with numerous systems and departments to troubleshoot issues, enhance processes, and manage stakeholder expectations to ensure accurate marketing segmentation. - Trained and assisted marketing managers on Fusion Segmentation Manager and Avention DataMart.- Provided base segmentation for all Sage product lines; supporting upsell, cross-sell, renewal, vertical, and nurture campaigns.- Utilized different reporting tools to extract customer data to aggregate, segment, and analyze. - Managed tasks and timelines for multiple projects.- Provided ad hoc requests for metrics for presentations, campaigns, and meetings.- Imported and prepared campaigns in a marketing automation platform (Eloqua). Partnered with Product Line Marketing Managers for campaign execution.