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Creative, sales oriented publishing executive, with broad-based experience and proven track record in growing sales, recruiting and managing talent, and leading large, cross-functional teams to adjust to changing market needs.
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Managing DirectorAbrams & Chronicle Books Ltd Jul 2016 - Aug 2019London, United Kingdom -
Vice President Business DevelopmentAbrams Apr 2014 - Jun 2016Greater New York City AreaExecutive team member focusing on developing business opportunities, market analysis and company growth initiatives. Leadership emphasis is on digital revenue, margin growth and deploying strategic data analytics to deepen and strengthen category publishing, identify and develop under-represented market segments. Reports include E-Books, Calendar Publishing, Gift & Stationery Publishing (NOTERIE ). -
Associate PublisherStewart Tabori & Chang Apr 2014 - Jul 2014Greater New York City Area -
Vp Author RelationsBarnes & Noble, Inc. Jun 2005 - May 2013Directed in-store author event programming for more than 600 stores; extended online programs, working with authors such as President Bill Clinton, Justice Sonia Sotomayor, Pete Townshend. Built and expanded a base of authors and customers; represented Barnes & Noble to one of its most important audiences: authors.• Created and curated novel programs, including “Upstairs at the Square” www.bn.com/upstairs, bringing in authors and musicians for performance and conversation. Daily Candy wrote “‘Upstairs at the Square’ is like an awesome literary salon on a date with an intimate rock concert.” New York Post called it “buzz-worthy.”• Led strategic overhaul of programming in stores that resulted in more traffic per event and an improved sales conversion rate.• Managed conversion of event booking tool to new operating platform for corporate team.• Led cultural change for department narrowly focused on in-store booking to broader, cross-platform, talent-management resource that booked and produced features such as “One on One” podcast and “Guestbooks” for bn.com. -
Vp ContentBarnes & Noble, Inc. 2001 - 2005Greater New York City AreaResponsible for developing and improving informational content of Barnes & Noblee-commerce bookstore; creating unique book and author promotions and content intended to engage, entertain, and inspire customers. Key achievements:• Developed and launched online book clubs, “Meet the Writers” author pages, bestseller pages, and Barnes & Noble University.• Recruited talent, developed and led the cross-department team of 10 that built and launched “Libros en Español.”• Managed book merchandising in addition to content responsibilities, including all book site content, holiday, promotional, subject pages and genre newsletters.• On-camera spokesperson for national television book spots.
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Vp MerchandisingBarnes & Noble, Inc. 1998 - 2001Responsible for merchandise management of Barnes & Noble e-commerce site. Recruited to manage small content development team and to rationalize that group’s budget, content licenses, and efficiency. Responsibility grew to managing music, dvd, e-book teams, from 15 to more than 125 people.
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President Of SalesHarpercollins Publishers 1989 - 1998Headed sales department for HarperCollins USA General Books Group, including special markets, international sales, telephone sales, and customer service. Developed, led, and executed complex business and product initiatives that increased market share, spurred business growth and produced revenues. Served on the Executive Committee of HarperCollins USA. Key achievements: • Reorganized sales infrastructure to serve publishing and sales goals and grew sales 60%. Integrated mass-market and religious sales programs.• Managed relationships with multiple distribution clients, including Storey/Garden Way, Beacon Press, Kodansha and Harvard Business School Press. • Negotiated and implemented exit strategies for clients when Harper opted out of distribution business.• Managed physical move and integration of Caedmon Audio publishing operations.• Led distribution relationship with Fox Video that supported HarperPaperbacks launch.• Developed and launched international export sales program.• Served on executive team that turned warehouse and customer service from worst in class to best in class. • Led cultural change for sales and customer service organizations that put customer service into sales and sales into customer service.
Brenda Marsh Skills
Brenda Marsh Education Details
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English Language And Literature/Letters -
Trinity College, Oxford University
Frequently Asked Questions about Brenda Marsh
What is Brenda Marsh's role at the current company?
Brenda Marsh's current role is Book Publishing and Sales Executive.
What is Brenda Marsh's email address?
Brenda Marsh's email address is bm****@****oks.com
What is Brenda Marsh's direct phone number?
Brenda Marsh's direct phone number is +134769*****
What schools did Brenda Marsh attend?
Brenda Marsh attended Chatham University, Trinity College, Oxford University.
What skills is Brenda Marsh known for?
Brenda Marsh has skills like Content Development, Digital Media, Social Media, Sales Management, Publishing, Content Strategy, Cross Functional Team Leadership, Content Management, Sales, Management, Online Publishing, Editorial.
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Brenda Marsh
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