Brenda Masters Email & Phone Number

Cedar Falls, Iowa

• Managed a variety of projects and programs including:o Three Customer Relationship Management (CRM) implementationso Two new product developmentso General Ledger implementationo SAS Financial Management implementationo Enterprise-wide shift in sales technique leading to 100% growth in size of companyo Technical tools and process changes to aid regulatory compliance• Responsible for developing and managing to project scope, timeline, quality, risk, and cost• Oversaw the successful patent process for four new product launches• Supervised outsource vendors in India and Belarus• Directed multiple million dollar plus implementation projects with external software and service vendors• Communicated directly with senior management• Ran project teams of up to 40 internal and external resources including developers• Responsible for 6-8 concurrent projects and programs• Developed a prioritization process for projects and programs• Developed a project request process• Mentored virtual project managers inside departments

* Supervise the VOD scheduling process from advent of the schedule through the metadata planner and pitch process with TVN* Strategize with ad sales to find solutions to make VOD a product more enticing to advertisers* Determine specific short form needs for VOD, give notes on and approve content* Negotiate VOD agreements with affiliates as well as vendors* Oversee new VOD launches* Work with the public affairs department to best utilize VOD for advocacy efforts* Partner with Comcast to provide content for their Pink Ribbon initiative to cure breast cancer* Create monthly VOD performance reports from Rentrak data

* Managed license fee collections process for three cable networks with over 1,000 affiliates. * Drafted and processed affiliation agreements for programming services between Lifetime Networks and cable and satellite companies. *Coordinated retransmission consent project for Hearst-Argyle including the oversight of 300 affiliation agreements and 300 agreements for retransmission consent of Hearst-owned broadcast stations. *Investigated and resolved compliance issues for Lifetime Network affiliates including network launches as well as divestitures and acquisitions of cable companies. *Coordinated Lifetime Networks video on demand agreements as well as due diligence regarding reporting regulations for new media

* Managed license fee collections process for three cable networks with over 1000 affiliates. * Coordinated migration of east and west feeds of the Lifetime Television signal from analog to digital service including the collection of overdue license fees and the signing of out of contract affiliates. *Investigated compliance issues for Lifetime Network affiliates including network launches as well as divestitures and acquisitions of cable companies.

* General office duties -- expenses, check requests, travel* Compliance research for over 1000 affiliates

* Coordinated the acquisition of property on which Sprint built PCS towers* Managed the activities of several teams including construction engineers, telecommunications engineers, property acquirers, and zoning experts

Tracked, drafted, and negotiated leases for property on which Sprint, AT&T and Primeco built PCS towers

Mba, Finance

Jd, Corporate

Activities and Societies: Transnational Law & Contemporary Problems Journal Staff Phi Delta Phi Emphasis in corporate law

Ba, Journalism

Activities and Societies: Phi Alpha Delta, Transnational Law & Contemporary Problems Journal

Mass Communications