Brenda L. Moller Email & Phone Number

• Manages business expansion through strategic alliances and partnerships, fostering mutually beneficial growth opportunities• Designs and executes partner strategies, facilitating stakeholder engagement and driving alignment with organizational objectives• Uses data-driven insights to identify market trends, enabling informed decision-making and strategic planning initiatives• Leads partner pipeline management processes, methodically identifying and fostering new avenues for business development• Communicates findings and achievements to senior leadership, aligning engagement tactics with overarching strategic initiatives for maximum impact• Facilitates collaboration between internal and external stakeholders, leading cross-functional teams to execute strategic initiatives effectively

Led the strategy for the Business Development and Relationship Management team for the expanded markets brokerage, to drive sales and premium growth. Developed marketing strategies for key strategic commercial carrier partners to generate and maximize revenue. As the Senior Manager I:•Spearheaded the commercial lines carrier portfolio of over 25 strategic carrier partners to achieve a historical brokerage commercial premium milestone of $240M•Developed targeted growth strategies to achieve 30% new business premium expansion •Built a sustainable business development pipeline to expand carrier partnerships•Negotiated favorable contracts with new carrier and broker partners to provide product solutions to fill known product gaps•Maximized revenue opportunities through evaluation and negotiation of partner compensation plans yielding consistent annual economic returns to the organization

Developed and maintained relationships with strategic and prospective partners to support the optimization of the expanded markets program with insurance product solutions.In my role as the Business Development Manager, I was privileged to:•Build and lead an impressive business development team from scratch with advanced commercial knowledge and experience to position the team for future premium growth •Facilitate the smooth transition of strategic carrier partners to a new technology platform overcoming seen and unseen challenges •Cultivate collaborative relationships with internal teams consisting of field agency engagement, sales, operations, and data analytics

Responsible for the relationship management of several business insurance partners through engagement tactics such as: use of marketing mailers, on line advertising, industry articles, attendance at partner meetings and tradeshows.As the Relationship Manager, I cultivated the portfolio of multiple key B2B partners focused on building client rapport, spearheaded strategic business plans and executed marketing engagement activities that helped generate $23M in new business production to exceed business unit growth goal. My deep knowledge of business insurance products and affinity marketing positioned me well as the advisor to the business development team, field sales and agents to help design a joint value proposition to align with partner products and brand capabilities. As a result of this effort, I helped to secure two of three new affinity partners to meet our strategic partner goal. I performed contract negotiation and execution of partner contracts to facilitate deal closure, adherence to term and conditions to maximize efficiency and return on investment to benefit the company. I implemented innovative marketing tactics to drive awareness for new customer acquisition to include a sweepstakes and online content exchange with added value tips and tools for small business owners.

I accelerated the awareness and value of affinity relationships both on a national and local level and successfully on boarded over 10 new groups and operated a $12M partner portfolio. I delivered co-branded partner specific integrated marketing communications plans to include product brochures, postcards and online presence and led industry tradeshow events. I was privileged to lead a cross functional team of Product, Analytics and IT experts empowered to develop a new product to meet an emerging customer need. I conducted industry focus groups to research and evaluate key product features. As a result, customer growth and retention incrementally increased. I developed and regulated the compliance process to ensure integrity of program parameters. The process saved 10% premium back to the company on noncompliant risks.

Managed affinity relationships with industry groups; supported with publication of articles and industry tradeshows. I was promoted to the Allstate Commercial Home Office Marketing Manager to leverage my underwriting and field operations expertise to manage and grow new relationships within industry verticals. In this role, I led the growth and profitability of the business unit’s two largest affinity programs with an average eight to ten percent annual sales increase.I conducted qualitative and quantitative market analysis to identify potential new opportunities using demographic data from third party vendor software. My work contributed to business units’ formal transformation.In addition to my regular responsibilities, I assumed operational control of the Allstate Commercial Expanded Markets Program, implemented in 7 regional offices, 13 national brokers and over 10,000 exclusive agencies. The program generated over $140M in fee premium. I planned and controlled a $600K affinity marketing budget as the key decision maker and liaison with the corporate brand advertising team.I led and facilitated industry tradeshow events and direct mail marketing campaigns to generate sales leads to agency force.I authored an industry related article to help small business owners manage their risk.

As the Territorial Underwriting Manager, I generated overall growth and profitability of multiple regional territories for the Independent Agent distribution channel. Through my leadership I helped the team increase agent new business production through agent segmentation and assignment of underwriting talent to meet the needs of specific states.I managed a regional territory for underwriting and support team of 10-15 employees with responsibility for employee development, evaluations and annual salary administration.

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Business Analysis And Project Management