Available for freelance and contact work, including short-term and ongoing projects. Also open to full-time opportunities.Resourceful, connected and proactive, I am an experienced content strategist and creative mastermind, specializing in customer-centric communications projects that increase awareness, build brands, drive sales and win awards. I’ve produced content for more than 40 shopping centres across Canada, as well as for major brands, national retailers and non-profits. I have worked on projects and/or produced content for 17 print and digital publications, including 12 years as a contributing writer for LCBO’s FOOD & DRINK magazine. I have also led the development of more than 70 content-rich websites, while project managing and mentoring cross-departmental teams. I thrive on planning and executing/writing compelling content that educates, entertains, empowers and, most importantly, engages. Entrepreneurial and leadership skills encompass all aspects of business development and account/team/project management.Collaborating with my clients, I've been the co-recipient of more than 25 marketing awards, including from the International Council of Shopping Centres (ISCS), International Association of Business Communications (IABC) and Applied Arts Design Awards.Credible influencer, tastemaker, brand ambassador, client advocate and retail whisperer.