KarFarm fundamentally changes how online shoppers engage with car dealerships. In a typical dealer website, a customer converts on a brand devaluing term, like "Get E-Price" or some poorly converting term like "Schedule Test Drive."KarFarm takes that shopper and routes them to a roster of the sales staff, merchandised and professionally marketed. We take professional photos, write engaging biographies of the staff, highlight languages spoken, and aggregate reviews that mention them… Show more KarFarm fundamentally changes how online shoppers engage with car dealerships. In a typical dealer website, a customer converts on a brand devaluing term, like "Get E-Price" or some poorly converting term like "Schedule Test Drive."KarFarm takes that shopper and routes them to a roster of the sales staff, merchandised and professionally marketed. We take professional photos, write engaging biographies of the staff, highlight languages spoken, and aggregate reviews that mention them online, and in our platform, and assign them a star rating. As the staff turns over, we revisit the store to ensure proper usage and staff representation.Once a customer has selected their salesperson, a chat session is opened, pinging the mobile app of the salesman. No more CRM response time, no more customers that don't answer emails, and no more time leaving voicemails to customers who never answer their phone. Just immediate mobile to mobile communication. Show less

TCC helps dealerships increase fixed ops revenue by:-Increasing their RO count-Increasing dollars per RO-Helping dealers communicate more effectively with their clientsThis company has had slow and steady growth through word of mouth, referrals, and an outside sales team. I spent over a decade in a dealer choosing and vetting vendors, and I had never heard of TCC! My goal is to change that, and make sure TCC becomes a common name in the automotive industry. We… Show more TCC helps dealerships increase fixed ops revenue by:-Increasing their RO count-Increasing dollars per RO-Helping dealers communicate more effectively with their clientsThis company has had slow and steady growth through word of mouth, referrals, and an outside sales team. I spent over a decade in a dealer choosing and vetting vendors, and I had never heard of TCC! My goal is to change that, and make sure TCC becomes a common name in the automotive industry. We have cost effective software solutions that provide an online appointment scheduler, factory recommended maintenance menus, tablet based vehicle inspection and walk around tools, and on demand BDC services, all with only one DMS integration fee. We are a turn key solution for customer experience, customer retention, lost soul marketing, and RO up selling. Show less

Managed a fantastic team of Digital Marketing Managers. We helped dealers spend their money wisely online, increased their lead and phone call count, and partnered with them to drive sales. The team was trained in demand generation, budget management, marketing KPI's and showing dealers how to use their CRM to increase lead conversion to drive sales.

Assessed under performing staff, then went on to rebuild and manage the entire operation, including sales, upper management and financeShifted culture of sales team to actively use CRM systems, to increase transparency, enhance data on our buyer cycle, and improve sales velocityResponsible for inventory ordering and turn, cash flow, compliance, factory relations, P&L Helped drive team accomplishments including: zone leading customer service scores, low turn over, promotions from… Show more Assessed under performing staff, then went on to rebuild and manage the entire operation, including sales, upper management and financeShifted culture of sales team to actively use CRM systems, to increase transparency, enhance data on our buyer cycle, and improve sales velocityResponsible for inventory ordering and turn, cash flow, compliance, factory relations, P&L Helped drive team accomplishments including: zone leading customer service scores, low turn over, promotions from within Show less

While holding the Position of Executive Manager at Boardwalk Nissan, my marketing role matured into a business consultant role across our automotive group. Responsible for opportunity generation across 9 new and used car dealerships ($200k monthly ad spend)Ensured marketing always ran within budgets, while meeting organizational goals (<$200 per unit retailed, <10% gross profit to advertising)Trained sales and service staff on best practices to maximize ROI on new… Show more While holding the Position of Executive Manager at Boardwalk Nissan, my marketing role matured into a business consultant role across our automotive group. Responsible for opportunity generation across 9 new and used car dealerships ($200k monthly ad spend)Ensured marketing always ran within budgets, while meeting organizational goals (<$200 per unit retailed, <10% gross profit to advertising)Trained sales and service staff on best practices to maximize ROI on new opportunities Emphasis on phone training, email training, customer service, business process and measurement Created business operation training for upper management on cash flow, inventory control, employee training and retention, compliance, CRM use, timely and effective meetings, hiring and termination Show less

Responsible for opportunity generation across 3 new and used car dealershipsCreated best practices in SEO/SEM, email and text based customer life cycle marketing, website content and site visit to lead conversionHandled pricing for used cars utilizing vAuto to reduce inventory turn to sub 30 days while increasing profitabilityRevamped the BDC department to improve production, phone handling, appointment set and show metrics to drive salesManaged digital and grass roots campaigns… Show more Responsible for opportunity generation across 3 new and used car dealershipsCreated best practices in SEO/SEM, email and text based customer life cycle marketing, website content and site visit to lead conversionHandled pricing for used cars utilizing vAuto to reduce inventory turn to sub 30 days while increasing profitabilityRevamped the BDC department to improve production, phone handling, appointment set and show metrics to drive salesManaged digital and grass roots campaigns along with sales management for the launch of the Nissan LEAF, earning Boardwalk Nissan the accolade as largest LEAF dealership in North America Show less

Initial hire in an early stage start up, built a reader base on their online automotive blogManaged SEO/SEM to drive traffic to the site, wrote content to keep them there, and created calls to action to have them convertHelped with early stage fund raising, pitch deck creation and refinement, and investor networkingRemained on board as an advisor after rejoining Boardwalk Auto Mall

Created local and international marketing collateral to increase attendance of commercial flight studentsTrained staff on phone handling, contact follow up, and facility presentation

Began entry level in floor salesPromoted to Internet Sales ManagerLeveraged early social media, car forums, and grass roots meets to increase salesExceeded lead response time targets, closing ratios and gross profit targetsPromoted to Assistant Internet Sales Director