Brendan Geraghty, Bcom, Maicd

Brendan Geraghty, Bcom, Maicd Email and Phone Number

Head of Category at Pacific Optics @ Pacific Optics
burleigh heads, queensland, australia
Brendan Geraghty, Bcom, Maicd's Location
Gold Coast, Queensland, Australia, Australia
About Brendan Geraghty, Bcom, Maicd

I am a passionate, competitive and self driven Senior Executive, with broad General Management and Cross-Functional experience in Marketing, Sales, Operations and Human Resource Management. A respected and trusted leader, with the ability to build and empower successful teams. I have the ability to combine high level strategic thought with detailed analysis and tactical execution. A confident presenter, negotiator and high level communicator who quickly understands challenges and can provide multiple solutions. I am passionate about all areas of Business Improvement, Operational Efficiency and creating High Performance Teams - and with a strong sales and marketing background - I have proven success in cost effectively connecting with increasingly difficult to reach consumers and in driving profitable growth.I thrive on challenges, deliver quality outcomes and celebrate success. My mantra is - Don’t wait. Create.

Brendan Geraghty, Bcom, Maicd's Current Company Details
Pacific Optics

Pacific Optics

View
Head of Category at Pacific Optics
burleigh heads, queensland, australia
Employees:
73
Brendan Geraghty, Bcom, Maicd Work Experience Details
  • Pacific Optics
    Head Of Category
    Pacific Optics May 2022 - Present
    Gold Coast, Queensland, Australia
    Pacific Optics is a proudly Australian owned company providing general merchandise category solutions for Australian Retailers since 1994. We are a vertically integrated operation - from design of proprietary brands through to manufacturing, importing, distributing and marketing to over 6,000 customers across Australia.As Head of Category, my role is to lead and support our expert team of Product Managers - ensuring we are building profitable, relevant and effective categories - and working closely with our Account Managers, Field Team and Retail Customers to constantly strive to deliver the best possible products and in-store experience.Crucial to this role is a constant and evolving focus on range, mix, NPD programmes, continuous improvement and overall business strategy and alignment. Growing, developing and supporting a 'Best In Class' team will enable us to deliver these 'Best In Class' products and experiences.
  • Pacific Optics
    National Category Manager
    Pacific Optics May 2021 - May 2022
    Gold Coast, Queensland, Australia
  • Eczema Support Australia
    Non Executive Director
    Eczema Support Australia Dec 2020 - Present
    Gold Coast, Queensland, Australia
    Eczema Support Australia is a Not for Profit organisation. Our mission is to help Australians, living with eczema, overcome difficulties and thrive in their community through connection, support and understanding.
  • The Marketing Crowd
    Managing Director
    The Marketing Crowd Jan 2020 - May 2022
    Gold Coast, Queensland, Australia
    The Marketing Crowd is a Gold Coast based Marketing Agency.We Are Passionate About Supporting and Growing Local Businesses.Our goal is to provide a full range of digital and traditional marketing services. We offer marketing support and expertise as and when our clients need it. We are a diverse, experienced, knowledgeable team of marketers who have worked across a wide range of businesses and industries.The team is both strategic and creative. We will work with you to develop a plan and assets for growth. We will then provide the support you need to implement, measure and continually refine and improve.
  • Juice Marketing
    Managing Partner
    Juice Marketing Jan 2009 - Jan 2020
    Brisbane, Australia
    Juice Marketing is a boutique, full service Strategic Marketing and Management Advisory. We deliver intelligent, relevant marketing, business improvement and human resource strategies that will strengthen your business and grow your sales faster.When developing marketing and management strategy for your business, we don’t make any assumptions. By truly understanding your market, your customers, your competitors and your team, we competitively position your business and ensure customers have a compelling reason to buy from you. In simple terms, we help you business get stronger, get smarter and to grow faster.Our marketing process enables you to communicate with your customers in a way that is compelling and relevant to them. We want them to be interested, engaged and to take action – i.e. to buy from you. We ensure you are talking to customers on their terms, in their language and in their environment.We work with a diverse client base across a very broad range of industries, including : - Manufacturing and Distribution - Telecommunications - Professional Services - Mining and Mining Services - Medical - Registered Training Organisations - Travel and Tourism - Event Management - And othersWe deliver ground-up Marketing, Business Improvement and Human Resource Programs that deliver sales growth, cost reduction, productivity improvement, stronger brand awareness and measurable business efficiency improvements.
  • Electronic Arts (Ea)
    Marketing Director - Asia Pacific
    Electronic Arts (Ea) Nov 1999 - Jan 2009
    Brisbane, Australia
    Electronic Arts is the world’s leading independent developer of video games for all gaming platforms.Key Achievements: • Owned strategic marketing planning and budget prioritisation for Australia, South Africa, New Zealand, Asian Region and Japan • Managed marketing teams and drove sales strategy and execution • 8 direct reports and 10 indirect • Mentored teams in all regions • Australian business growth from $20m to $130m • Created Category Management function and rolled out across retail • Built Product Marketing, PR and Promotions teams • Created and launched website and recruited 500,000 members in 1st year • Managed marketing budgets and oversaw execution of all programs • Market share growth on all key gaming platforms • Received ‘Extraordinary Contribution Bonus’ awards • Completed ‘go to market’ process and strategy review • Improved all launch elements of the business across all functions
  • Unilever
    Senior Category Manager
    Unilever Jun 1997 - Nov 1999
    Sydney, Australia
    - Senior Category Manager for Beverage Business Unit- Market Leading brands included Lipton, Bushells, Lanchoo, Robert Timms Coffe- Primary Liaison between Sales and Marketing Teams- Senior Contact with Major Grocery Accounts including Woolworths, Coles, Franklins & Independents- Develop and Implement Category Strategy- Develop and Manage Category Management Team- Reporting, Analysis and Insight- Retail Launch of New Products and Range Expansions- Member of Senior Management Team for Business Unit- Direct Report to General Manager
  • Unilever
    Key Account Manager
    Unilever Jul 1995 - Jun 1997
    Sydney, Australia
    - Senior Account Manager for Beverage Business Unit- Responsible for National Franklins and Independent Accounts- Market Leading brands included Lipton, Bushells, Lanchoo, Robert Timms Coffee- Primary Contact with Customer and Buying Team- Develop and Implement Retail Sales Strategy- Develop and Retail Promotional Program- Manage Significant Co-Operative and Markdown Budgets- Reporting, Analysis and Insight- Retail Launch of New Products and Range Expansions- Direct Report to State Sales Manager
  • Unilever
    Product Manager
    Unilever Dec 1994 - Jul 1995
    Sydney, Australia
    - Brand Manager for Lever Rexona Fabrics Division- Responsible for Market Leading brand Omo Washing Powder and Range Variants- Develop and Implement Brand Strategy- Develop and Implement Marketing Activities- Creative Development and Execution- Liaise with Sales Team (Internal Customers) and Major Accounts- Product Development and Innovation- Integrate with Broader Fabrics Marketing team to ensure alignment- Direct Report to Marketing Manager
  • Unilever
    Management Trainee - Logistics Planner
    Unilever Mar 1994 - Dec 1994
    Sydney, Australia
  • Unilever
    Management Trainee - Trade Marketing Executive
    Unilever Aug 1993 - Mar 1994
    Sydney, Australia
  • Unilever
    Management Trainee - Account Executive
    Unilever Jan 1993 - Aug 1993
    Brisbane, Australia

Brendan Geraghty, Bcom, Maicd Skills

Leadership Product Marketing Presentation Skills Social Media Human Resource Development Strategy Implementation Sales Troubleshooting Business Development Negotiation Digital Marketing Strategic Planning Strategy Operational Efficiency Microsoft Office Microsoft Word Budget Management Microsoft Excel Marketing New Business Development Business Analytics Training Business Strategy Management Project Management Coaching And Mentoring Research Marketing Strategy Continuous Improvement Analysis Development Of Strategy

Brendan Geraghty, Bcom, Maicd Education Details

Frequently Asked Questions about Brendan Geraghty, Bcom, Maicd

What company does Brendan Geraghty, Bcom, Maicd work for?

Brendan Geraghty, Bcom, Maicd works for Pacific Optics

What is Brendan Geraghty, Bcom, Maicd's role at the current company?

Brendan Geraghty, Bcom, Maicd's current role is Head of Category at Pacific Optics.

What schools did Brendan Geraghty, Bcom, Maicd attend?

Brendan Geraghty, Bcom, Maicd attended Bond University, Marymount College.

What skills is Brendan Geraghty, Bcom, Maicd known for?

Brendan Geraghty, Bcom, Maicd has skills like Leadership, Product Marketing, Presentation Skills, Social Media, Human Resource Development, Strategy Implementation, Sales, Troubleshooting, Business Development, Negotiation, Digital Marketing, Strategic Planning.

Who are Brendan Geraghty, Bcom, Maicd's colleagues?

Brendan Geraghty, Bcom, Maicd's colleagues are Astrid E., Iesha Ivory, Stephen Shave, Wayne Sargeant, Bobbi-Jane Adams, Martin Best, Sharon Mclean.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.