- Lead a cross-functional team of developers, designers, and agencies, crafting and implementing strategies to enhance digital presence, conversion rates, and customer loyalty for a luxury floral brand.- Increased product page conversion by 20% through rigorous testing and implementing a refined product page structure, boosting visibility across an extensive catalog of over 10,000 SKUs.- Spearheaded the successful launch of the “Fleur Frame” experience, where customers upload and customize photos in real-time. Built a custom REACT app integrating a photorealistic visualizer, resulting in 3,000 units sold in one week—an inventory initially forecasted to last 2.5 months.- Directed the comprehensive rebrand and redevelopment of the Venus et Fleur website. Despite industry-standard post-launch adjustment periods, peak season performance surpassed expectations: sales rose by 10%, conversion increased by 9%, and average order value surged by 18%.- Manage a substantial e-commerce budget with meticulous planning and forecasting, consistently achieving financial targets while supporting strategic growth initiatives.- Foster a cohesive and growth-oriented team environment, retaining team members over a four-year tenure and prioritizing professional development to ensure ongoing success.

- Developed and executed e-commerce sales strategies for over 1,000 SKUs, driving significant growth in online revenue through new product launches and inventory optimization.- Led a team of 8 employees to manage major retail accounts nationwide, implementing tailored sales strategies that consistently achieved growth targets.- Boosted overall revenue by 15% in the second year by securing new accounts and contracts, demonstrating a strategic approach to business development and client relations.- Managed a substantial annual marketing budget, optimizing resources to launch impactful digital marketing campaigns that enhanced brand awareness and customer engagement.- Spearheaded the adoption of multi-channel inventory and warehouse management tools, improving operational efficiency and aligning processes with company growth objectives.- Collaborated with software developers and utilized data-driven insights from daily sales and marketing reports to refine campaign effectiveness, increasing brand awareness and customer acquisition.

Eating Well was founded in 2012 before online grocery shopping was in the mainstream.Our goal was to create a customer centric e-Commerce platform that delivered organic produce and healthy groceries right to your home or office for less than the cost of retail.- Established and led a pioneering e-commerce platform focused on delivering organic produce and health-conscious groceries directly to customers' homes and offices, ahead of mainstream online grocery trends.- Developed and implemented a customer-centric e-commerce sales strategy, including sales forecasting, content creation, and digital campaign management, to drive growth and elevate brand visibility.- Analyzed online retail performance and crafted promotional email campaigns, enhancing customer engagement and boosting brand awareness.- Managed product listings and web content, ensuring clarity and completeness to meet high customer standards and improve user experience.- Achieved a 400% increase in Facebook fanbase and boosted online retail performance by 45% in 2014 by leveraging social media engagement and data-driven strategies to stay competitive and responsive to customer feedback.