Social Media Officer
CurrentDevelop and implement comprehensive social media strategies and organic campaigns to increase brand awareness, engagement, and conversion.Source content and conduct interviews for case studies to enrich digital communications.Gathering content at events, including live posting and filming.Create engaging content across various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and TikTok.Manage and moderate online communities, responding to comments, messages, and inquiries in a timely and professional manner.Maintain availability for out-of-hours and weekend duties, including managing the Press inbox.Manage a social media calendar to ensure timely and strategic posting of content across platforms.Monitor social media trends, tools, and applications to leverage them for enhancing the brand's online presence, and conduct social trend spotting and desk research to inform content strategy.Stay up-to-date with industry best practices and regulatory requirements related to social media marketing.Analyse social media metrics and insights to optimise content performance and drive continuous improvement. Produce organic social media analytic reports, evaluating campaign performance and recruitment drives.Collaborate with cross-functional teams to align social media efforts with overall marketing and business goals.Film user-generated content (UGC) videos for platforms like Instagram reels and TikTok.Cultivate relationships with influencers and brand advocates to amplify the brand's reach and credibilityMonitor and manage Influencer Strategy, fostering strong relationships and maximizing impact.Maintain a consistent brand voice and aesthetic across all social media channels.Moderate organic social media content produced by various internal and external teams.
