• Separating the signal from the noise—a weekly newsletter the future of GTM/tech• Subscribe for free: www.thesignal.club

• Limited Partner alongside great GTM leaders in the GTMFund

• 1,800 meetings/quarter, fully automated (Apollo doesn’t have SDRs), using Apollo "Workflows"• Read more here: https://www.apollo.io/magazine/how-apollo-tripled-meetings-booked-using-its-own-platform

• Here is what we learned building Groundswell for 2.5 years: https://www.thesignal.club/p/what-we-learned-building-groundswell• Started off building in "product-led sales" and then expanded to, what I call, "signal-based selling" (using gen ai to find signals and generate next-best actions)• Raised $1.6M from Village Global, GTMFund, Henry Schuck, Lars Nilsson, Shaan Puri, and other founders and executives from the world's leading PLG companies including Slack, DocuSign, Rippling, Snowflake, TripActions, Workato, and others• Had the best co-founders I could ask for, Hari and Nick

• Consulted for Zoom starting in Dec 2019• Joined full-time in 2020 as things got busy due to the pandemic (it was a wild time to be there)• Led Operations and Enablement for the Global SDR Org (150-person team)

• While figuring out my next move, I took on some consulting and advising gigs to help B2B SaaS companies build scalable, predictable revenue engines• I've been lucky to work with some incredible companies and people, including: TripActions, Zoom, Snapwire, WellHealth, LoanBase, Edvo, among others

• I joined OutboundWorks as VP Sales as part of their acquisition of my company, Hexa.ai• We were building “Automated Sales Development”• I led Sales Development, Sales, Marketing & Customer Success • The company was acquired in October 2019

• SaaS Product to help automate XDR work ("AI to replace SDRs" was a horrible tagline... but man, wish LLMs existed back in 2016 when we were working on this problem...)• Acquired the technology of Brisk.io and merged it with Proleads.io• Class 17 of The Alchemist Accelerator (6 month program; #1 Enterprise B2B Accelerator in the World)• Raised $800k in funding• Acquired for 7-figures in Feb 2018, by OutboundWorks (backed by True Ventures)

• 1st full-time employee (started as SDR then AE then Manager)• Was there from ~$15k MRR to $10M ARR • Personally closed $1M+ in first full year selling - online retailers, brands & manufacturers (mid-market and enterprise)• Built and managed the Sales Team (SDRs, AEs, Sales Engineering, and Sales Ops)• Wiser was acquired for 8-figures in September 2016

• Cold-calling from a cubicle from 9-5• Avista Solutions was acquired by D+H, for $40M (45 employees, in business for 4.5 years)• I left after Avista was acquired by D+H (cubicle life wasn’t for me)