Brendan Simmonds Email & Phone Number

Arden Hills, Minnesota, United States

Tempe, Arizona, United States

Led product strategy and market-led propositions resulting in increasing global market share from 93% to 98% within 1.5 years of managing the central venous catheters (CVC) portfolio. Oversaw 7 CVC product lines, repair kits, accessories, PTFE introducer kits Power Flow IV Port, and access kits (200+ Skus). Managed products supply chain challenges working cross functionally with supply planner, manufacturing plants and partners to swiftly reduce manufacturing constraints and reduce overall global backorder. Reviewed value propositions and business cases for new market opportunities for the U.S. and international. Developed go-to-market downstream strategies with marketing team to support re-launch of key products. Engaged in market research through KOL interviews to improve market understanding to develop new product development ideas and marketing collateral. Delivered business cases for products at the end of their lifecycle to be discontinued to streamline manufacturing capabilities.

Tempe, Arizona, United States

Developed and implemented successful omni-channel marketing campaigns for the PeritX and PleurX products delivering highest metrics within BDPI history. Paid campaign key metrics (5-month run-time). Impressions: 3 million. Clicks: 25,114. Click through rate (CTR): 0.85%. Cost per click (CPC): $2.46. Led new product development innovation project following the Stanford Bio design methodology.Led all marketing responsibilities for new product development project working cross-functionally with R&D, regulatory, clinical affairs, finance, vendors, and test facilities.Oversaw downstream content development, branding, and implementation for 2 category leadership businesses. Developed and collaborated on 100+ collateral pieces and sales tools actively being used by the entire US and international sales forces. Managed 15+ yearly regional and national conferences.

Denver, Colorado, United States

Cold-called 200+ Service professionals daily to build rapport and provide offerings about products and services. Documented interactions and organize follow up appointments with potential clients. Handled sensitive information including SSN and credit card information in a safe and professional manner. Referred unresolved customer concerns to designated departments for further investigation. Utilized the CRM tool through SAP to track sales and account retention rates. Established new customer accounts through perseverance, dedicated cold calling, and exceptional service.

Minneapolis, Minnesota, United States

Designed, and coordinated a corporate store SOP handbook that has been implemented across all 1,500 Miracle-Ear clinics in America. Researched competitors and assisted in the implementation of Miracle-Ear’s CRM program. Created marketing materials to be used at tradeshows and franchise gatherings. Developed skills in SEO, CRM, direct mail, grassroots marketing, A/B testing for optimization. HIPPA certified, handled essential protected health information (PHI). Orchestrated customer testimonials from in-person interviews to develop marketing collateral. Contributed to the launch of the Miracle-Ear 2019 commercial, broadcasted across America on national television.

Mankato, Minnesota

Organize and lead a marketing team building marketing plans and objectives and implementing them into action.

Mankato, Minnesota