Brendan Smith Email and Phone Number
An accomplished senior retail sector leader with a proven propensity for high performance. With +25 years’ experience in retail, my knowledge of the industry landscape, including its niche challenges and opportunities, is excellent. My ability to translate vision into strategy, action and results has been key to my success.I joined the East of England Co-operative in 2007 and during tenure I’ve enjoyed regular promotion in reflection of my achievements. Currently I’m Head of Retail, fully responsible for the Retail Division (Food, Funeral, Travel, Petrol Filling Stations, Post Offices and Stone Masonry), its £multi-million t/o and +3,000 headcount. I’ve delivered consistent YoY improvements in profitability, while achieving strong customer / member satisfaction NPS scores, strengthening the competitive advantage of the business and driving industry leading operational standards. As part of my role, I’ve been at the forefront of major transformation programmes and strategic growth opportunities. I am well-accustomed to operating at c-suite level with accompanying accountability and influence. My ability to foster efficiencies while prioritising the customer experience is a major personal strength. I’m analytical and data-driven, with willingness to challenge constructively as needed to get the best outcome. As a leader, I have an engaging, visible and value-led approach. I excel at building and inspiring winning teams - quickly establishing credibility, trust and confidence.My communication and consensus building skills position me strongly to federate a broad stakeholder network. I bring the integrity, sound judgement and fresh ideas needed to respond effectively to change, challenges and complexity. New connections and networking opportunities are welcomed.
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Chief Operating OfficerChelmsford Star Co-Operative Society Ltd May 2022 - PresentChelmsford, England, Gb -
Acting Executive Officer RetailEast Of England Co-Op Feb 2022 - May 2022Wherstead, Ipswich, Gb -
Head Of RetailEast Of England Co-Op Dec 2016 - Feb 2022Wherstead, Ipswich, GbFull responsibility for the Retail Division (Food, Funeral, Travel, Petrol Filling Stations, Post Offices and Stone Masonry) and its £multi-million t/o and +3,000 headcount. Scope includes Operational, Commercial and Central functions. Key input into the Retail strategy in collaboration with the Joint Chief Executive Retail. SMT Member. • Delivering YoY t/o and profit improvements while advancing the Society’s growth ambitions, strengthening the market position of the business and driving customer service excellence. • Attaining industry leading operational standards across locations by embedding and recognising excellence.• At the forefront of major transformation programmes, including the implementation of new store concepts and culture change initiatives.• Pivotal role in customer/member satisfaction NPS scores.• Increasing the branch estate in Funerals by 100% (within 2 years), maximising key growth opportunities. • Adapting the business to stay ahead, notably capitalising on online shopping trends with accelerated launch of a new online service.• Highlighting and planning Franchise and Concession opportunities to generate additional income and footfall.• Building relationships and maintaining regular contact with external parties, such as Trade Associations, the Co-operative Group, FRTS, consultants and suppliers.• Saving substantial costs via the Fit for the Future programme delivered in 2021 which leveraged technology to achieve efficiency. • Returning loss-making locations to profit at pace through a combination of right store -right place principles, improved standards, efficiencies and decisive management. -
Head Of Retail OperationsEast Of England Co-Op Apr 2015 - Dec 2016Wherstead, Ipswich, Gb -
Acting Head Of Retail OperationsEast Of England Co-Op Jan 2015 - Apr 2015Wherstead, Ipswich, Gb -
Head Of Specialist RetailEast Of England Co-Op Aug 2010 - Jan 2015Wherstead, Ipswich, Gb -
Trading Project ManagerEast Of England Co-Op Jul 2007 - Aug 2010Wherstead, Ipswich, Gb -
Food Operations ManagerChelmsford Star Co-Operative Society Ltd Dec 2004 - May 2007Chelmsford, England, Gb -
Retail Area ManagerChelmsford Star Co-Operative Society Ltd Jun 1997 - Dec 2004Chelmsford, England, Gb -
Store ManagerChelmsford Star Co-Operative Society Ltd Jun 1989 - Jun 1997Chelmsford, England, Gb -
Store ManagerCo-Operative Retail Services Mar 1985 - Jun 1989
Frequently Asked Questions about Brendan Smith
What company does Brendan Smith work for?
Brendan Smith works for Chelmsford Star Co-Operative Society Ltd
What is Brendan Smith's role at the current company?
Brendan Smith's current role is Chief Operating Officer.
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