• Oversee all marketing efforts (in conjunction with Director of Marketing) for 75 stores (Seattle Sun Tan, Desert Sun Tanning Salons, Urban Float, TruFusion WA, and Glowlight Med Spa).• Manage email marketing efforts, including drip campaigns, via Salesforce Marketing Cloud, MailChimp, Constant Contact, LoyalSnap, and Zenoti. Improved average Open Rate by 10%.• Manage and optimize paid social media ads via Meta and TikTok with an average 3% click-through-rate increase and $2.50 cost per click decrease.• Organize all promotional and marketing efforts for the grand opening of six new locations.• Own all website maintenance and updates, via Squarespace based upon analysis of areas of improvement and seasonality. Oversee creation of Glowlight Med Spa website and redesign of Seattle Sun Tan and Desert Sun Tanning websites.• Spearhead conception and implementation of referral program & email drip campaigns for TruFusion, leading to a 100% increase in first-time visitors.• Craft conversion and awareness digital marketing tactics, including SEO, paid search, programmatic display, digital direct mail, and digital audio in partnership with contracted digital marketing agency, resulting in 20% increase in website traffic.• Manage a team of graphic designers, overseeing conceptualization and execution of compelling assets to enhance branding and marketing efforts.• Lead franchise and marketing operations for Urban Float, including leading franchise owner meetings and partnering with franchisees to ensure success.• Oversee creation of Desert Sun mobile app redesign and promotion, leading to a 100% increase in users and design Urban Float guest app using Zenoti CMA template.• Perform SMS campaigns and directed commercial production for Seattle Sun and Desert Sun.

· Served as a liaison for 3,500+ students and 20+ faculty in the Carson College of Business.· Collaborated in weekly team meetings to improve the efficiency and effectiveness of center operations.

· Organized Sasquatch Music Festival marketing campaign, including a successful promotion night with Valhalla Bar & Grill and an online campaign reaching 40,000 users.· Organized WSU Crimson Confections marketing campaign, including sales, social media promotion, advertising, and commercial.· Led weekly meetings of ~25 students, presented marketing and professional development seminars· Independently operated the student organization and led the executive board team.· Developed digital marketing, branding, and long-term strategy for Butch’s Britches.

• Liaison for alumni connections and university outreach.

• Increased organic searches by 50% for Hotel Nexus website by performing search engine optimization (SEO); used Google Analytics to track engagement. • Revised design and created content for Hotel Nexus website for better readability and appeal.• Researched local hotels to build Excel database of 110 local hotels for marketing purposes.• Managed Facebook, Instagram, and LinkedIn pages for 360 and Hotel Nexus. Increased total Facebook following by 11% and Instagram by 79%.• Created and managed FacebookAd campaigns, reaching 2.1k users. • Created email marketing campaigns sent to 30k recipients via MailChimp and Travel Click.• Built vacation packages for hotels; generated ideas, sourced items, and budgeted expenses.• Photographed properties and meetings for use on SharePoint intranet and on social media.• Refined educational curriculum for employees transitioning to management; took existing program from 300 classes to 30 and scheduled seminars to disseminate course information.

• Coordinated Mom’s Weekends events• Designed apparel

• Assisted hundreds of guests daily in a 5-Diamond rated, 732-room hotel.• Gained operations experience in in-room dining, concierge, front desk, night-audit.• Built relationships with General Manager, department leaders, and diverse team. • Gained knowledge of operating systems, Opera and Colleague Advantage. • Honed and used superior decision-making, conflict resolution, and customer service skills. • Received several 5-star customer satisfaction reviews and employee mentions.

• Founded student-created nonprofit at Kamiak High School committed to supplying students in developing countries with educational and dental supplies.• Created “Kam2Cam” drive, generated countless materials hand delivered to students in Siem Reap, Cambodia.• Created organization’s website and managed social media outreach.• Managed five-person executive board.