Leading the digital transformation for the organization that represents a 32-billion dollar industry with more than 4,000 members nationwide - including some of the biggest retail brands in the world. Responsible for all things digital, including B2B marketing strategies and equipping members with the tools, skills and knowledge they need to succeed in a fast-paced, competitive landscape.

A lead consultant who works with executives from the public, private and non-profit sectors to find data-driven solutions to their most significant business challenges and implement measurable strategies that get results.

Responsible for leading a customer-centric approach to the organization's activities relating to stakeholder relations, product development, marketing communications, client relations and services.

Head of the team responsible for development, implementation and measurement of multi-channel B2B/B2C marketing strategies.Responsibilities:-Develop marketing tools and strategies to support sales teams responsible for securing $45 million in annual revenue -Lead strategy, implementation and measurement across all digital channels (web, social media, email marketing)-Create lead generation strategies including landing page development, optimization and segmentation-Identify, develop and package products for segmented markets based on customer needs/motivations-Play a lead role in the development of millennial engagement strategies-Development of all print, online and outdoor advertising-Provide message and strategy training to clients from both the private and public sectors

Led the planning, implementation and evaluation of integrated communications and marketing strategies to support the organizations business lines including flagship fundraising campaigns, which account for more than 90% of the organization's revenue. -Led the planning, writing and development of marketing materials-Developed and implemented emarketing strategies-Leverage social media channels to identify and engage prospects-Played a lead role in the development of direct mail campaigns-Develop integrated ad campaigns-Worked with partners from the private and public sector to help achieve their corporate social responsibility objectives

Planned, developed and implemented all marketing and public relations programs for the Government of Canada Workplace Charitable Campaign (GCWCC) - the largest national workplace fundraising campaign in the country.-Led the brand repositioning to highlight the impact of donations on charities and their clients-Developed strategic communications plans, with private and public sector stakeholders, for both national and local programs-Developed scripting and key messages for executives in the public service responsible for representing the GCWCC at public events and in the media-Oversaw all aspects of the planning and roll-out of a new web site targeted at federal employees and retirees-Managed the writing, editing and development of marketing materials

Responsible for planning and coordinating of all special events and promotions in order to increase the public profile of United Way Ottawa.-Planned and managed more than 30 high profile events that were delivered on time, on budget and on brand-Manage staff and volunteer teams at key events, assigning roles and responsibilities, providing training in advance, and following through on feedback received after each event-Led inter-departmental working groups in the planning and executing major events, from creative concepts and agenda development to post-event evaluations

Joined the crew of the tall ship Picton Castle for its third world voyage.

Liaise with media, general public and key stakeholders to generate awareness about the Department and its mission. Produced communications materials for special events, senior officials, and the general public.