- Responsible for the growth in CRM channel and customer funnel, ensuring subscriptionrenewals are maintained, and reviewing where the biggest opportunities are, devisingcampaigns and projects to make improvements.- Lead the development of The Healthy Mummy’s lifecycle marketing and campaigns toonboard, retain, build loyalty and maximise lifetime value by engaging customers withpersonalised, targeted and relevant marketing automations, campaigns and customerexperiences, all based on customer insights and data.- Regular reporting and key insights on traffic, leads, conversion and website performancewith a deep understanding of channel attribution to help the marketing team andmanagement make informed decisions.- Brand management of THM sub-brand, The Healthy Man

● Reporting on sales, traffic, conversion, marketing initiatives andwebsite performance● Customer journey analysis, implementation & optimisation● Lead generation analysis, implementation & optimisation● SEO, website UX, ecommerce improvements and optimisation● Landing page improvements & analysis● Google Adwords & SEO project management

- Developing digital sales channel for sales of SaaS software platforms and subscription content- Implementing digital marketing and sales strategies to win new business across AU, Asia and USA- Optimising the use of CRM, developing sales pipeline and timeline / task management across the sales team- Email Marketing strategy and execution- Website management (Landing page creation, UX/UI improvement, Strategy and testing)

- Gather customers’ business requirements to uncover technical challenges, set digital marketing goals and develop appropriate solutions within Salesforce environment- Building quality technical solutions with sprint team on time and budget- End-to-end QA testing of all solutions before presenting to customer- Maintenance of the company website

- Website support, functionality and maintenance across Magento 1, Magento 2, WordPress & Sitecore CMS- Implementing digital marketing strategies to drive growth in revenue- B2B e-Commerce strategy and testing- Campaign landing page creation- Execution of all email campaigns (Salesforce Marketing Cloud)- Campaign Analytics, reporting and insight generation

- Customer Prospecting management & reporting - Execution of database integrity and effectiveness- CRM campaign management and execution- Campaign Analytics, reporting and insight generation- Stakeholder Influence and Management- Development and management of multi-channel marketing campaign schedule- Execution of all eDM campaigns (Salesforce Marketing Cloud)- Liaison with multiple external companies

- Managing catalogue production process and meeting vital deadlines- Completion of pagination process (copy writing, proof reading, layout designing)- Working with 7 brands totaling approximately 60,000 SKU's - Working in a very fast pace & demanding environment- Optimising product data & providing consistent maintenance of Magento and WordPress based websites- Assisting Digital/Web team with content marketing, digital communication- Researching customer demographics & behaviours to meet customers’ needs, and provide rich content- Assisting 'Identification Solutions' and 'Workplace Safety' departments with product information and data requirements- Liaising with external vendors & suppliers to ensure information is correct, competitive and up-to-date- Assisting with EDM promos & campaigns for the Brady and Accidental Health & Safety brands- Utilising programs such as Adobe Photoshop, Illustrator & In-Design- Created the Catalogue Production Process document- Consistently working closely with the Design team, Web team, Product/Brand Managers and SEO to provide customers with high quality informative data - Providing answers to product enquiries that customer service cannot resolve. We record this information per month and provide detailed analysis based on the types of queries, who sent them, how long they took to resolve et cetera.