SIGNAL Coffee Roasters is a quickly growing small batch coffee brand leader featuring delicious, satisfying, and uncompromising coffee that is easy to love.Currently operating four SIGNAL café locations in the SF Bay Area ( Berkeley and Alameda ), supplying to partner cafés and groceries, and expanding our presence nationally.

Marketing and communications strategy. Execution, project management, and content development for print, web, email. Clients include the Pacific Business Group on Health, CalQuality, Wells Fargo, Future State, CLCS Schools, Pyragraph.

Content Marketing, Content Strategy, Case Studies, Thought Leadership Content, Marketing Strategy, Email Campaigns, Social Media, CRM, Salesforce, Hubspot, Internal Communications, Stakeholder Management, Project Management

Leading all marketing, PR, digital, print, social media, editorial planning and donor communications for well-established rare disease foundation.

Driving results internally and externally for Kaiser Permanente Foundation Health Plan, supporting National Products, Benefits Administration, Issues Management. Strategic messaging, positioning, integrated marketing communications, narrative development, change communications, sales communications, all-hands meeting development and execution, issues-driven media inquiries, internal client engagement. Directed rate change positioning for external media and internal sales teams at the state and regional level.Led Thriving Schools, a schools-based community activity and food quality program, driving web, social, blog, thought leadership, and editorial strategy.

Communications professional leading strategic internal and external projects, launch new products, enhance brand, and improve member retention support customer acquisition. Directed editorial marketing calendar. Built thought leadership platform for Patient Safety, positioning company as leader in response to electronic security threats. B-B marketing insurance and financial products to physicians, content marketing, program management.• Drove communications for the acquisition of two publicly traded companies (FPIC and AP Capital Insurance). • Launched award-winning marketing and communications thought leadership campaign which received “Best in Show” from the Insurance Marketing Communications Association and the Insurance and Financial Communications Association.• Led strategic external media targeting, aimed at physician groups and competitors for executive and product visibility, crisis plans and reactive media strategy for general audiences.