Brendan Foley Email & Phone Number

Ireland

Cork

• Creative direction and management of large ECommerce digital strategies• Design thinking and fostering a culture of design innovation and promotion of the business value of user centric design• Embedding digital culture for growth and developing teams• UI/UX, branding and marketing of digital products• Design Sprint workshop facilitation both on and offsite• Oversee projects from inception through to launch• Other responsibilities include information architecture, usability testing facilitation, communicating at board levels, working directly with clients and vendors and project estimating

Cork

• Lead the creative team and guide the process• Creative direction and management of large ECommerce digital strategies• UI/UX, branding and Marketing of internal products• Mentoring Junior and Senior Creatives• Oversee projects from inception through to launch• Lead workshops with clients to determine strategies and outline goals• Other responsibilities include print management, information architecture, wireframing, persona & empathy mapping, leading internal critiques, pitch presentations, chairing weekly creative meetings, working directly with clients and vendors and project estimating

• Style and re-design UI of various browser-based enterprise products• Create screen mock ups of new browser-based applications• Evaluate and improve the usability of browser-based applications• Develop web page infrastructure and applications related to pages with more advanced graphics and features• Ensure that the site structure, content, aesthetics and “feel” worked effectively• Write W3C valid code• Add improved user experience through the use of JavaScript• Work with an understanding of Progressive Enhancement/Graceful Degradation• Assist Marketing dept with both on and offline needs

• Studio/Production/Project Management• Creative direction and management of multi-media advertising campaigns• Creation and project management of large scale national textile catalogues & advertising• Mentoring both Junior and Senior Designers• Created and uncovered opportunities to help grow existing and potential accounts• Other responsibilities include print management, pitch presentations, preparing creative briefs, working directly with clients, vendors and freelancers, project estimating and art direction of photo shoots

• Corporate Identity creation for national brands• Creation and project management of large scale tourism guide books• Leading the interactive department and management of third party suppliers• Mentoring both Junior and Senior Designers• Ensured all creative concepts and brands were designed to be scalable across many different mediums• Created and uncovered opportunities to help grow existing and potential accounts• Other responsibilities include print management, leading internal critiques, pitch presentations, chairing monthly creative meetings, working directly with clients and vendors and project estimating

• Formerly Kanvas Communications Consultants• Initiate and lead national and international direct mail, advertising and print campaigns• Corporate Identity creation for nationwide pharmaceuticals• Ensured all creative concepts and brands were designed to be scalable across many different mediums• Created and uncovered opportunities to help grow existing and potential accounts• Other responsibilities include print management, leading internal critiques, pitch presentations, working directly with clients and vendors, project estimating and both art direction and execution of photo shoots

• Collaborate with president, creative and technical teams on both on and offline projects, facilitating concept to reality• Created, art directed and designed large-scale projects for national/multinational clients• Initiated, stand-alone and integrated, marketing strategies in conjunction with established television and print advertising campaigns• Created and designed the concepts for style guides and ensuring adherence to existing style guides for current clients• Created and uncovered opportunities to help grow existing and potential accounts• Other responsibilities include managing the creative team, pitch presentations, preparing creative briefs, working directly with clients and vendors, project estimating and art direction of photo shoots

• Led the design and art direction of successful advertising and marketing campaigns• Created the first Irish WAP game corporate identity• Created six successful start-up brands• Designed and built websites, micro sites, online ad campaigns and promotions• Pitched creative concepts to internal teams and clients, communicating concepts from a historical, design, business and competitive standpoint• Led weekly creative/design training sessions• Other responsibilities included mentoring designers, training client employees, print management, working directly with clients and vendors and art direction of photo/video shoots

Bdes (Hons), Visual Communications

Ndip, Graphic Design