SeaChange is the clear thought & market leader in Behaviour Based Safety. We provide the complete suite of offerings - consultancy, audit, corporate safety profiling, and IT tools to ensure that your staff work with safety as an integral part of their lives, your management incorporate safety into all decisions, the public are protected when on your premises, and your company is protected from frivolous and spurious claims.You don't need to spend more on safety, simply spend more wisely. Whether you run a single shop with one door or the most modern manufacturing plant with thousands of staff SeaChange are your partner on your safety journey from watchdog/punishment to true co-operation between all employees.

Work with Investors & Managers to improve returns • Advise potential investors on sales and operations performance of M&A targets• Advise companies on re-structures to improve profitability & customer satisfaction/retention

Overcame established “brand names” to become the largest B2B supplier of drinking water in Ireland. Company known as All Water Systems from 2004 to 2016, led the re-brand & relaunch programme.• Delivered exceptional customer service by identifying customer needs, implementing effective strategies, and measuring satisfaction levels• Achieved bottom-line results by surpassing 80% organic revenue growth & 350% EBITDA growth o Adjusted sales force mix from all-field to combined field/telesales/channel partners  Improved lead generation through “traditional” & electronic methods o Integrated several smaller rivals and exited unproductive business lines • Created a professional atmosphere throughout the company with exceptional staff retention• Increased market share from 20 to 50% & created a market-leading image for the company• Achieved nett margins of 18% on revenues of €8m pa o Increased contracted revenue from 35% to 70% of total• Worked with stakeholders of all types – private equity owners, board directors, customers, staff, & regulators• Member of UK & European mgt teams; Led operations improvement and M&A activity

Turned around organisation that had performed below budgets for 10 years. Established solid position in the market for previous “also-ran”. Performed this role at same time as All Water Systems role already described. • Achieved profitability growth of 100% and stabilised revenue from previous 20% pa decline. o Re-organised sales processes to achieve consistency of approach & management o Eliminated poorly-performing channels & created new telesales function o Increased New Business leads by relentless focus on sales process & pipeline management• Achieved gross margin of 9% on revenues of €6m pa o Increased from 1% at start• Improved Customer Service levels by implementing standardised escalation & reporting methods o Reduced customer churn by 40%

Managed company while owner/founder took a sabbatical. Merlyn designs & sells premium bathroom products to independent bathroom retailers. Manufacturing is predominantly carried out in Italy.• Increased revenues from €4m pa to €7m pa while reducing stockholdings by €500k• Improved On-time delivery performance (the key customer satisfaction metric)• Rationalised product line to improve stockholding & manufacturer relationships• Improved GM to 23% o Made company cash flow positive; eliminated bank overdraft & owner’s loan

Completely re-structured and re-aligned company to improve profitability, staff morale, & customer satisfaction.• Sold unprofitable businesses & entered IT services market o Built profitable new revenue streams• Significantly expanded client base, and improved customer loyalty & satisfaction.• Transferred 30% of revenue and 50% of costs to outsourced model. o Gross Margin of 23% & revenue of €13m pa following outsourcing o GM of 16% & revenue of €15m pa prior to outsourcing• Board member for UK & Europe o Directly responsible for €100m revenue revitalisation project o Led M&A and integration activities

3Com’s business model was to go to market exclusively via resellers and distributors. I pioneered a partnership approach, where the 3Com salesforce worked in parallel with the resellers to capture larger accounts. This approach made Ireland the only country in the world where 3Com was the market leader and delivered significantly above average profit.

I was brought in to IBM to introduce a new, more “systems-led” sales approach. During my time there I achieved IBM Ireland’s first competitive win-back in more than 10 years and led the team that won a major systems integration contract with a state body. Because of these I significantly over-performed my sales targets.

I was brought in to AT&T following US deregulation to expand their market share in Ireland. I worked with resellers for entry level systems and directly with large customers (e.g. major banks & utilities). I had significant success & Ireland was the only country in Western Europe where AT&T achieved a top 3 market position.

Following graduation from UCD I joined Plessey in England as a design engineer. While there I focussed on digital data interfaces & high speed data networking (including representing Plessey on international standard setting bodies). I then moved into progressively more commercial roles with Nortel & Racal; applying my engineering knowledge to design customer solutions and achieve regulatory approval for new products.

Following graduation from UCD I joined Plessey in England as a design engineer. While there I focussed on digital data interfaces & high speed data networking (including representing Plessey on international standard setting bodies). I then moved into progressively more commercial roles with Nortel & Racal; applying my engineering knowledge to design customer solutions and achieve regulatory approval for new products.

Following graduation from UCD I joined Plessey in England as a design engineer. While there I focussed on digital data interfaces & high speed data networking (including representing Plessey on international standard setting bodies). I then moved into progressively more commercial roles with Nortel & Racal; applying my engineering knowledge to design customer solutions and achieve regulatory approval for new products.