In my role as CMO & Director of Creative Services, I lead strategic marketing initiatives to enhance company growth and strengthen client partnerships. My responsibilities include:Shaping and contributing to the company’s operational strategies and objectivesDriving partner acquisition and retention through proactive prospecting and relationship managementPlanning, organizing, and managing video productions to ensure timely project executionDesigning content for multiple platforms, including digital ads, newsletters, banners, and other promotional materialsDeveloping comprehensive, customized marketing strategies to meet partner goalsConducting SWOT analyses for partners' social media and websites to identify growth opportunitiesCreating and managing digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and TwitterPreparing content for public speaking engagements and handling media relationsDrafting and overseeing project budgets and proposals for streamlined executionLeading marketing and strategic communications efforts, including proofreading and revising copy for consistency and impactManaging website creation (Wix), maintenance (Wix, WordPress), and design (Wix) to enhance online presenceSelecting, ordering, and purchasing essential equipment to support production needsWriting and conducting interviews for video productions to bring compelling narratives to life

As the Director of Communications and Marketing for DMZ Productions I:+ Contribute to the company’s overall operations+ Recruit and retain new partners through prospecting+ Plan and organize video production schedules+ Design content for various purposes: digital ad, newsletter, banners etc.+ Create comprehensive marketing strategies for partners+ Prepare a SWOT analysis for partners social media and websites+ Create and place digital advertising for Google Ads, Facebook, Instagram, Twitter and more+ Prepare content for public speaking engagements and media relations+ Create project budgets and proposals+ Oversee marketing and strategic communications by proofreading and revising copy+ Website creation (Wix), maintenance (Wix, WordPress), and design (Wix)+ Selecting, ordering and purchasing pertinent equipment+ Write and conduct interviews for video productions

As a Family Service Counselor, I became an experienced funeral services professional capable of handling both need and preneed arrangements with skill and efficiency. Knowledgeable about different burial methods and related choices for customers. Compassionate Family Service Counselor focused on supporting families through difficult times.

As Communications Director, I led the school’s communication efforts, focusing on content creation, brand consistency, and community engagement. My responsibilities included:Developing and maintaining over 60 pages of the school website, ensuring content relevance and alignment with school goalsWriting and designing a weekly newsletter for three years to keep families and stakeholders informedOrganizing and promoting 30+ promotional video series to enhance school visibility and engagementManaging successful Day of Giving fundraisers, significantly exceeding fundraising goals:November 2016 Goal: $59,000; Raised: $100,000January 2018 Goal: $10,000; Raised: $20,000September 2018 Goal: $20,000; Raised: $58,000Overseeing social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and Twitter, to engage the school communitySupporting staff in public speaking engagements by creating impactful presentationsProducing, writing, and editing the annual alumni publication to keep alumni connected and informedLeading a school marketing committee to drive key communication initiativesCreating digital and print promotional materials, including online ads, flyers, and direct mail pieces for events, fundraisers, and admissionsLive-streaming key events on YouTube to increase community access and engagementDeveloping a branding style guide to maintain a consistent visual and written brand identityWriting grant applications to support school initiatives and secure fundingCollaborating with school staff to gather research and support communications

+ Produced grant applications for high school initiatives+ Worked with school staff to gather research materials

Edited a motivational book for high school and college athletes.