Brendan Kaminsky Email & Phone Number

A branding and social media agency within the world of sports and entertainment.

I lead talent social strategy, working with our internal influencers on optimizing their presence in the digital space.

April '15 - August '16: Led strategy and production for ESPN NBA social media platforms. Optimize social platforms to best serve fans. Collaborate with production, event, marketing, digital and creative services team to ensure a successful social media approach. August '16 - September '17: I oversee SportsCenter Social Media efforts and lead a team of 8September '17 - present: Manager of all social media handles (ESPN, SportsCenter, NBA on ESPN, NFL on ESPN, etc.)March '18 - present: I lead our talent social initiative, managing our internal influencers social media strategy.

September 2014 to April: I produced content for ESPN College Football & ESPN College Basketball social media platformsApril 2015 to present: In charge of strategy and production for ESPN NBA social media platforms. Optimize social platforms to best serve fans. Collaborate with production, event, marketing, digital and creative services team to ensure a successful social media approach.

Boston, Ma, Us

I help brands take advantage of social media platforms to fulfill their professional goals

New York, Ny, Us

- Assisted global head of marketing to support five business units within Trading Solutions- Provided metrics dashboards and analysis on proprietary events, website, and email campaigns- Researched competitor analysis for launching of new capital markets risk product to enhance the marketing plan- Prepared sales sheets and presentations for strategy sessions with product managers and sales representatives- Executed CRM strategy using Aprimo software to create consistent data aggregation- Participated in general event coordination for proprietary events to ensure superb client experience

- Start-up clothing company where I assumed multiple roles within the organization: - Head of social media strategy (Facebook/Twitter/Instagram/Pinterest); Recognized by Twitter for content use in newsletter/business reports to demonstrate to business how to effectively communicate with customers. - Responsible for front-end website management; Ensured online orders sent out and all products/images/company news updated- Increased website Facebook referrals from 741 to 3,498 and Twitter referrals from 28 to 1,021 during 6 months working- Improved Facebook Weekly Total reach by 1385% in 1 week time: from 6,900 to 85,000 from campaign execution- Led successful campaign to produce over 20 athletes/celebrities to wear and promote brand- Controlled college representative program of over 30 students nationwide to execute guerilla marketing strategies to increase brand awareness and drive e-commerce platform. - Sponsored promotional code in attempt to induce e-commerce sales; Generated over $2000 in sales- Conducted inventory management to provide transparency for product organization with regards to sales

- Spread brand awareness around college community through product placement distribution among campus icons- Completed sponsorship for hip-hop concert; Included logo on flyers, tickets, red carpet banner, and delivered apparel to artists. -Took over Twitter page and redesigned social media strategy

- Promoted via social media channels a live NCAA basketball pregame show through viral marketing campaign- Choreographed videos of students dancing to GEICO song for potential pipeline to TV commercial spots - Directed commercial with UNC students that aired during UNC football game to promote Jack Links Beef Jerky- Established brand awareness by marketing nationwide CBS Sports Network Fan Photo Contest through social media and selected fans at football game to participate in contest- Produced 4 of 20 nationwide finalist photos and ran grassroots promotion during month long voting period- Achieved the 2nd and 3rd highest vote count out of all CBS Sports reps and all finalist photos - Promoted National Bracket Day for March Madness, participating in nationwide contest to get most Facebook/FourSquare check-ins to location at school. - Won contest by getting 437 total check-ins in 1 day between Facebook and FourSquare, resulting in $1000 to a student organization of my choice

Durham, North Carolina, Us

- Coached daily practices and educated children on basketball skills and teamwork - Drove team bus to and from away basketball games- Kept scorebook during games and calculated cumulative statistics for team

New York, Ny, Us

- Created global revenue model for Integration packages and analyzed trends for revenue forecasts, future growth and resource allocation - Reviewed historic connection database to create detailed FIX inbound connection list- Customized data for account managers to reach out to sell-side brokers and potentially save overhead cost on inbound connections- Assisted business unit marketer with sales materials (product sheets, sales presentations, etc.) for potential clients and provided input for marketing planning summits- Created and executed CRM (Aprimo) input strategy for three business units- Analyzed client portfolio holdings and accounts data to provide statistics and demographics for the Wealth Management team to assist with product focus

Redwood City, Ca, Us

- Planned tournaments and events in Chapel Hill, developed marketing strategies and maintained Facebook / fully in charge of Twitter page- Created Facebook event page and designed viral campus wide six week digital marketing campaign for an EA nationwide contest to promote a video game, competing with over 40 different universities. - Digital campaign was successful, and won nationwide contest garnering over 35,000 votes, resulting in free Snoop Dogg Concert for university. - Coordinated ticket distribution campus-wide for the concert, and further was in charge of digital promotion for the event.

- Helped to set up webcast of NAACP national convention in preparation for live feed on naacp.org - Edited video footage of Michelle Obama, Jesse Jackson and other political activists to provide transparency for national convention - Aided with camera work for breakout sessions

- Interfaced with Athletic Directors and Coaches about nominations and awards for FAN Buffalo show- Analyzed future markets and researched event production companies, venues, and athlete relations information