Brendan Layton Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Canadian Feed The Children is a registered Canadian charity dedicated to reducing the impact of poverty on children. My role working with the charity as a Digital Marketing Consultant includes: • Web Development & Design: I am responsible for the front-end development of CFTC's new Sponsor a Child microsite - canadianfeedthechildren.ca/sponsor-a-child. This mobile-first site is built on the WordPress platform using Bootstrap 4, Sass/CSS, JavaScript and jQuery. I'm also responsible for… Show more Canadian Feed The Children is a registered Canadian charity dedicated to reducing the impact of poverty on children. My role working with the charity as a Digital Marketing Consultant includes: • Web Development & Design: I am responsible for the front-end development of CFTC's new Sponsor a Child microsite - canadianfeedthechildren.ca/sponsor-a-child. This mobile-first site is built on the WordPress platform using Bootstrap 4, Sass/CSS, JavaScript and jQuery. I'm also responsible for building landing pages to support advertising, email and SEO campaigns.• Search Engine Optimization (SEO): I am responsible for completing on-site and off-site optimization tasks including building AMP versions of high priority landing pages, keyword research, content creation (copywriting and web development), image & video optimization, link building, data analysis and SEO site maintenance (fixing search console errors, broken links, etc). • Online Advertising: Working quarterly with Google's AdWords Account Reps, I develop and manage Canadian Feed The Children’s AdWords search, display and video campaigns. I also manage CFTC's $10,000/mth Google Grants account and their Facebook advertising. I am Google Adwords Certified.• Data Analytics: Using Google Tag Manager (GTM), I have installed customized Google Analytics tracking code that tracks users from click to conversion over multiple domains. I develop monthly reports for the client that are intuitive and that include succinct analysis and next step recommendations. I am Google Analytics Certified.• Conversion Rate Optimization: I use tools such as Google Optimize (A/B testing) and Hotjar (Polls, video recordings and heatmaps) to improve the conversion rate of landing pages and forms. This work has resulted in double-digit donation growth for the charity each year for the past five years. Show less

Toronto, Ontario, Canada

Ottawa, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

New Internationalist Publications is an independent cooperative that produces the award-winning magazine the New Internationalist. My role involved developing and executing a strategic online marketing plan for the North American office. The role also focused on supporting the magazine's move into the digital space. The main tasks included:• Digital Magazine Marketing: Development of recommendations for entering the digital magazine space including managing tactical tasks such… Show more New Internationalist Publications is an independent cooperative that produces the award-winning magazine the New Internationalist. My role involved developing and executing a strategic online marketing plan for the North American office. The role also focused on supporting the magazine's move into the digital space. The main tasks included:• Digital Magazine Marketing: Development of recommendations for entering the digital magazine space including managing tactical tasks such as distribution selection, magazine app development and developing and executing the content marketing plan.• Online Advertising: Managing shop and subscription advertising using Google AdWords (Search, Display & Remarketing), Facebook and Twitter.• House Advertising: Managing the website's house and external advertising using doubleclick by Google.• E-newsletters: Creation and distribution of e-newsletters that promote the online shop and magazine subscriptions.• Web Development: Maintenance of the North American online shop and magazine website. Show less

I worked with the talented programmers and designers at FJ Solutions to provide North American clients with affordable Web Development & Design support, including:• Website Design - Information Architecture, Website Design, Landing Page Design.• Website Development - Mobile Websites, E-Commerce Platforms, Microsites, Content Management Platforms (WordPress, Joomla, etc).• Social Media - Facebook Pages, YouTube Channels, Twitter Accounts and WordPress website integration.

Toronto, Ontario, Canada

This role involved developing a strategic web marketing plan for Shepell.fgi. The role also required advanced web marketing skills to manage the tactical execution of the strategic plan.Responsibilities included managing the annual web marketing budget as well as providing direction and career development to the Web Marketing Specialist.

Promoted to this position to market university products (degrees) to Generation Y and X in a highly competitive market.Integral components of this role included analyzing qualitative and quantitative data, developing and implementing large-scale marketing and communications campaigns and managing the annual marketing budget.The position also included managing the activities and development of the Communications Officer.

Promoted to this role to develop integrated marketing campaigns positioning Queensland Conservatorium as one of the premier music institutions in Australia.Achieved this by developing and implementing event marketing campaigns, redesigning the website, developing marketing collateral and working with industry partners on mutually beneficial partnership agreements.The position also included writing media releases to set deadlines, ensuring the adherence of the corporate brand… Show more Promoted to this role to develop integrated marketing campaigns positioning Queensland Conservatorium as one of the premier music institutions in Australia.Achieved this by developing and implementing event marketing campaigns, redesigning the website, developing marketing collateral and working with industry partners on mutually beneficial partnership agreements.The position also included writing media releases to set deadlines, ensuring the adherence of the corporate brand, and managing the annual marketing budget. Show less

Bachelor Of Business, Marketing Major

Bachelor of Business (Marketing major)

High School Diploma