Streamlined workflow for multi-million dollar ATL global marketing campaigns by negotiating bids, commissioning vendors and consulting agencies, creating benchmarks, and maintaining workback schedulesSpearheaded cross-functional workstream by mobilizing team during meetings, synthesizing data and metrics for key stakeholders, translating KPIs into actionable practices, and averting pinch points by drafting contingency plansDirected all logistical and operational production elements by securing permits, scouting locations, advising production managers, coordinating with high-profile talent, overseeing crew hiring, and authorizing the upholding of all legal standards

Independently managed daily business operations, production budget actualization, and measurable goals and metrics through planning and budgeting software, such as Salesforce, Movie Magic Budgeting, Airtable, Hive, and QuickBooksSurpassed numerous campaign KPIs by implementing optimized end-to-end creative production services, representing a 58% year-over-year increase

Effectively launched brand identity by authoring company logo, slogan, tone, voice, and visual identity, represented by a three-fold increase in organic search and unique visitors Established digital and social presence by strategizing and executing all original content for Instagram and TikTok, driving a 400% growth in followers and audience activity Diversified company footprint by establishing and maintaining an e-commerce presence, orchestrating live events, and spearheading cross-brand marketing campaigns, resulting in a 33% year-over-year increase in gross revenue

Assisted the showrunners and writing staff for the fourth and final season of the Netflix series "Dear White People" by taking detailed notes during writers' meetings and brainstorming sessions, capturing key points and creative ideasSpearheaded communication between the writers’ room and other production departments, including casting, costumes, and locations, to ensure a cohesive understanding of script requirements and visionsEngaged in script coverage, offering constructive feedback on potential scripts and story ideas, which were incorporated into the final production

Trained and managed a team of producers while driving vertical's growth by producing 100+ Cocoa Butter original videos, generating 80M+ views across Facebook, Instagram, Twitter, and YouTubeSpearheaded company's overhaul to foster and develop relationships with Black audiences, resulting in a 300% increase in vertical's total audienceEstablished a crossfunctional distribution strategy by integrating audiences and establishing scalable content formats, resulting in a 15% cross-platform audience growth.

Conceptualized radical concepts for TV series and documentaries and transformed existing proposals by outlining potential storylines, diversifying pitches, restricting traditional formatsConducted thorough market research and audience analysis, ensuring proposed projects addressed the brand's core viewers and advanced audience into new markets and demographicsDesigned, pitched, and exhibited team presentation decks, websites, and PowerPoints to stakeholders, senior leadership, talent, and network executives, resulting in two projects being greenlit

Elevated company's digital and broadcast content by independently producing, directing, and editing several segments, resulting in a staff position and an Emmy nominationStreamlined workflow for live telecast by authoring on-set rewrites, lending support in the control room, prepping talent, and providing technical audio and video support