Helped lead the expansion and scaling of Snap's user acquisition program, setting regional priorities, investment levels, and acquisition cost targets to optimize growth through paid acquisition and product growth levers. Amplified user growth by optimizing lifecycle and enhancing product activation through a blend of internal and external product-led optimization strategies. Delivered 7+ consecutive quarters of user growth, reaching 375 million daily active users and 750 million monthly active users worldwide.

Downstream’s DSP bidder integrated into Snap’s Ads Manager. The new product offering was rebranded as The Snap Audience Network (https://bit.ly/3PgbrE0). Product Lead for Ads Monetization within Corporate Development, conducting due diligence on ad tech M&A and strategic revenue partnership opportunities.

Funded by London Ventures, Olive Tree Capital, Rising Tide Fund, Ride Ventures, The Gramercy Fund, Leslie Alexander (former Houston Rockets owner), and industry angel investors.Downstream was acquired by Snap, Inc. in November 2018.

Growmobile subsidiary became the mobile ad tech and analytics business becoming Perion's second-largest business division. Managed a global team of over 130+ employees spread across 6 global offices in SF, NYC, Tel Aviv, Paris, Barcelona, and Dubai. Oversaw the strategic acquisition of MakeMeReach, enhancing the product's social media marketing capabilities.

Company was funded by Signia Ventures and Bessemer Ventures. Successful exit to Perion Network Ltd. for $42M. (http://tcrn.ch/1iSL1V9)Company achieved $0 to $50M annual revenue run rate in just two years. Led business to net profitability 75 days post-product launch, sustaining profitability until acquisition.

Advised portfolio of consumer startups, drawing on expertise in mobile, ad tech, apps, gaming, and data analytics sectors. Assessed strategic areas of interest for the firm and conducted due diligence to evaluate growth potential, scalability, and monetization strategies of potential investments.

First company business hire managing business-related operations from Marketing, Monetization, Cross Promotion, Apple & Google Store Partnerships, IP integration negotiations, and telco carrier relationships. Managed an annual user acquisition budget of $40M, across 34 iOS and Android games.