'Our permanent address is tomorrow'--Marshall McLuhanBusiness continues to evolve and change. Understanding and measuring the telecoms services market in Ireland via the initiation and assessment of research is at the core of my current role.Involved in the telecoms services market in Ireland from the commencement of electronic data services in 1989. Roles have included management roles in the specification, launch and provision of services in this market before moving into product management management across a range of data, datacentre and voice portfolios, and latterly undertaking responsibility for market research and insight including the provision of strategic input and recommendations to the business.