Brendan Murphey Email & Phone Number

Salt Lake City, Ut, Us

Seattle, Wa, Us

Boulder, Colorado, Us

Stockholm, Se

Responsible for overall North American marketing strategy and budget planning/management. Including go-to-market planning & execution, retail marketing, POP, coop marketing, key account management, seasonal campaign omni-channel deployment, partnerships, PR/media relations, product launches, athlete activations, asset/content management and consumer/trade events. Developed and set a new standard and processes for the brand in North America. Supported sales and worked with key retailers achieving 30%+ overall business growth in North America.

Scotts Valley, Ca, Us

Responsible for overall brand direction, product marketing, go-to-market plans and all aspects the Giro Snow category integrated marketing strategy, campaigns and execution. Brought new innovative products to market annually and grew the business YOY, while maintaining Giro’s global leadership position in cycling & snow helmets. Resulting in increased market share, +10-20% in snow helmets and annual +40-60% goggle category growth – positioning Giro as the #3 goggle brand globally. Brought new life, authenticity and a fresh look & feel to the Giro brand. Which resulted in a vastly improved brand perception, greater brand awareness & exposure –increasing customer demand and setting a new standard for the Giro brand.

Anoka, Minnesota, Us

Giro Sport Design – Responsible for overall brand direction, product marketing, go-to-market plans and all aspects the Giro Snow category integrated marketing strategy, campaigns and execution. Brought new innovative products to market annually and grew the business year-over-year, while maintaining Giro's global leadership position in cycling & snow helmets. Resulting in increased market share, Giro's best snow category sales with annual 10-20% growth in snow helmets and annual 40-60% goggle category growth­ positioning Giro as the #3 goggle brand globally. Effectively worked with internal teams and external partners to launch new products, campaigns and events while meeting budgets and exceeding expectations. Brought new life, authenticity and a fresh look & feel to the Giro brand. Which resulted in a vastly improved brand perception, greater brand awareness & exposure­ increasing product demand and setting the standard for the Giro brand overall.Web:giro.comgiro.com/TheGiroStoryCampaigns:giro.com/VIVIDgiro.com/Poachedgiro.com/IntoTheWhitegiro.com/MidnightSungiro.com/Engrainedgiro.com/UnpluggedJapangiro.com/LocalsOnlySocial:instagram.com/girosnowfacebook.com/girosnowyoutube.com/girosportdesign

Irvine, California, Us

Responsible for brand direction, product marketing, go-to-market plans and product messaging for all marketing mediums: presentations decks, catalogs, packaging, web, social media, product videos and overall brand image.

Huntington Beach, California, Us

Oversaw key product categories: Men’s Sportswear, Snow Outerwear, Skate apparel, Denim & Footwear. Developed positioning strategies and collaborated with the internal design teams to leverage the brand through product offerings, product messaging and global marketing campaigns. Collaborated with team riders/athletes, M&D, sales staff and consumer insights to identify, create and launch new product opportunities and develop compelling product marketing strategies. Creative briefing, direction and execution of all go-to-market aspects for product marketing campaigns from concept to creation: Print advertising, product catalogs, lookbooks, photoshoots, web, e-com, social media, product videos, TV commercials, product/athlete activation strategies, promotional merchandise, packaging, retail displays, POP, tradeshows, events, PR and sales materials.

Burlington, Vermont, Us

Responsible for all aspects of product line planning, BOM management, design, new technology and development of the global snowboard product line (300 SKUs+) for the global leader in snowboarding equipment and related outdoor apparel. Responsible for maintaining and growth of the category business: $150M & 60% category market share. Led and directed all aspects of the product creation process from concept, design to final production with global manufacturing partners.

Burlington, Vermont, Us

Managed and directed all board graphics from briefing, concept to creation, development and final execution. Collaborated with Jager Di Paola Kemp Design on design direction and with designers, artists, production designers, team riders, sales & marketing on graphic development. Communicated with multiple factories, engineering and quality control. Developed new graphic applications in collaboration with Jager Di Paola Kemp Design, designers, artists, and team riders. In-house source for trends in graphics, design and color for Burton Hardgoods.

Marketing Assistant – InternshipAssisted in product development, feedback on product design and marketing of Gravis Footwear to set the foundation in the early years of the company.

Bachelor Of Science (Bs), Graphic Design

High School Diploma, General Studies