Brendan Nash Email & Phone Number

Started Command N with two partners as a boutique agency focusing on all things new – creation, innovation, or evolution. We bring to life new products, markets, targets, services, companies, from brand story to identity to go-to-market strategy and campaigns. We flex to the needs from start-ups to behemoths servicing the likes of Gorilla Gravity, RightHand Technologies, Wellness Pet Company, and P&G.

A combination of a Pandemic and my brother’s terminal condition worsening brought me to devote my talents to a faith-based non-profit radio network of 200+ stations. I teamed with the CCO and CMO to build out an internal creative staff and manage promotion, advertising and digital programs, while developing the brand’s positioning and the sub-brand of The Merry Beggars, the family entertainment division, with whom I continue to happily consult. We produced 13 promotions in 12 months, grew listenership over 20% and donations over 30%.

Chicago, Austin

Creative Tonic, an award-winning branding agency, returned me to my roots in branding and consultancy. I lead creative and design development with a heavy hand in strategy and business positioning as we built brand stories to create or reinvent businesses for B2B, B2C for numerous CPG companies and service industries through any brand touchpoint. Helped introduce new brands or remarket Snap Kitchen, SureCo. insurance brands, Prep U, Code Wizards HQ, Santé Private Equity, among others.

At Arc, our Creative leaders pushed beyond just creative endeavors. Many Creative types would hate to be involved in Administration and Operations. I encourage involvement in the business, an understanding of our industry and playing a role in defining the course and driving business forward to greater gain – in revenue, but also experience. With that history, I partnered with Business and Planning leads as the triads to manage all of our P&G and MillerCoors Shopper Marketing teams at Arc. While the advertising industry struggles for the next big thing, we maintained steady 9-10% growth year after year and expansion into new touchpoints and cababilities.Many of P&G’s largest brands were earned: Tide, Crest + Oral-B, Pantene, Herbal Essences, Olay, Swiffer, Vicks, Always and Tampax. And our Retailer Teams: Target, Walgreens, CVS, Publix and Kroger. Some of our recent winning programs are: Pantene Weather, The People’s Choice Awards at Walgreens, the launches of ZzzQuil, Always Discreet, The Tide Plus Collection and Tide Oxi, and the P&G exclusive at Target, Hair Food.As well as MillerCoors, as the portfolio of brands grew from few, like High Life, Keystone and Molson to all of their largest brands: Coors Light, Miller Lite, Blue Moon, Coors Banquet and a handful of others as we became AOR for MC's shopper marketing.

I spent these years on the P&G business leading the Health Portfolio, with a creative staff of 18, this was also our largest pillar of brands and revenue. This included some of P&G’s largest properties in Vicks, DayQuil/NyQuil, Always, Tampax, Pur Water Filtration and importantly, launched the Global mega-brand Crest + Oral-B as part of the multi-agency consortium that managed the brand across the world. This was no small task as that Oral Care business includes Crest, Oral-B, Pro-Health, 3D White (Whitestrips), Scope, Glide and Fixodent. The work went from 10 initiatives and product launches in year one to a routine 25+.As FemCare and Oral Care gave opportunity for global influence, our team began to foray into eCommerce for Crest + Oral-B in North America. At this time we also began to stretch into customer (retailer) specific assignments for the brands and gained experience across the channels in Drug, Mass and Club retailers. Knowledge of the brands and promotional marketing also earned us a place on the P&G roster as a packaging partner.

We spent the summer of 2003 as a new business machine. After knocking on three different P&G brands, we won the last, and biggest, in Pampers. Initially as a single project for the launch of Feel n’ Learn, my team was called on to bring a sibling brand to market with the launch of the Pampers Kandoo Brand. The Pampers work earned us a Gold Reggie and quickly we were working across the entire Pampers line-up with national retail programs and sales tools. Shortly thereafter, we established a wildly successful loyalty program in Pampers Gifts to Grow. And not so slowly, more brands came under my creative watch in Always, Tampax, Vicks and Pur.

Frankel was known as one of the first promotion agencies and in 1995, they realized they needed a broader offering to their largest client, McDonald’s. I came in to help elevate the experiential and environmental design in a small group of retail experts devoted to the account.Within the year, we built our own team, and that team became a business model to be sold into the broader agency as most of our clients had significant retail presence. We still did work for McDonald’s and I lead the teams which launched the McDonald’s Diner, the McDonald’s Olympic Village locations, Olympic Packaging and McDonald’s Drive-Thru Experience. Meanwhile, our other clients offered unique opportunites as well as we designed stores, environments and products for BP Amoco, Coke, Alltel, HoneyBaked Ham, Fannie May, Lincoln Mercury, Disney, The North Face, Ace Hardware and CVS. And every designer always wants to leave his mark by designing a gas station. I got to do that and see it in every Valero station I pass.After some time, I took my experience back into the agency and developed Brand building shopper programs for Gingiss, USPS, Frito Lay, Tropicana, Nestlé and Purina.

My first true design job came at a local creative think-tank. Though a small, boutique agency, I earned mountains of experience working on major brands and began my life in the world of marketing and retail design. Adrienne was keen enough to hire illustrators, assuming they had great handskills and intuitive composition. We’d figure out design ourselves. The consultancy exposed me to Branding, Identity, Packaging, Premium, Promotional and Fashion Design. My educational background brought a new capability to the group and I began leading all 3D POS and we ended up designing store-within-store branded environments, which ultimately got us to full retail concepts. The brands were amazing: Walmart, Sears Canada, Lettuce Entertain You, Enterprises, Rock n’ Roll Hall of Fame, Universal Studios and Warner Brothers, Inc.

What’s an industrial designer to do when there aren’t any jobs? I went to work for a brilliant antique dealer who brought in treasures from Europe. As most people couldn’t fit their giant TV into a 17th century armoire, we would redesign and recreate them using antiqued wood from box cars shipped from England. Those were cattle cars of course, so getting dirty at work really was dirty. I spent the majority of my contract building custom oak paneling for the R.R. Donnelly Estate’s Library, Dining Room and Wine Room. Colonel Mustard was lurking everywhere.