Luminous Media Consulting or LMC, is a marketing consulting firm I founded in 2020. Rooted in the strong belief that all bright ideas begin with a spark; LMC intends to ignite the momentum of those ideas by providing clear and concise marketing solutions that illuminate through the often ambiguous marketing problems.• Providing a host of digital marketing solutions to various clients with marketing budgets that are both small and large, across Canada.• Working closely with clients by developing solid media plans that are communicable, understandable and actionable.• Campaign set-up, execution, troubleshooting, reporting, and optimization for client accounts that yield high performing results.• Understanding campaign objectives and KPIs, and optimizing campaigns according to these metrics.• Creating custom real-time dashboards and written reports for clients.• Monitoring daily reporting for accuracy.

M5 is a progressive full-service marketing agency, rooted in the Maritimes since 1981, headquartered in St. John’s Newfoundland and offices throughout Atlantic Canada and the north-east US.• Strategize and execute client’s multi-channel marketing strategies, with an online focus. • Analyze market research and study demographic data of a wide range of digital media vehicles to determine the most effective approach to reach target audience. • Leverage various research and measurement tools to monitor and distil insights regarding customers, markets, competitors and campaign/website effectiveness to measure performance and support business decisions. • Use audience research tools like Nielsen (Vividata) and ComScore software to determine new and current trends across all media platforms.• Creation and setup of Google Ads (Display/Search/Youtube/DoubleClick) campaigns.• Creation and setup of social media (Facebook/Instagram/Twitter/LinkedIn) ad campaigns.• Retargeting and Lookalike campaigns.• Pixel setup with Google Tag Manager.• Plan, purchase media placement, execute, deliver ads to media partners and monitor advertising across the board, while maintaining budget control and resolving billing discrepancies throughout the entire process. • Recommend performance measurement strategies based on campaign objectives.• Develop insightful reports to communicate effectiveness of tactics using data to inform future campaigns (using Google data studio).• Mid-2019 became the digital media lead for a key account. Creating strategy and execution for a six-figure annual budget.

Trampoline is a progressive full-service marketing agency, rooted in the Maritimes since 1988, headquartered in downtown Halifax, Nova Scotia• Member of the media team and project management of a lead generation tool. • Developed and executed advertising/marketing/communication campaigns for clients across all media channels. • For traditional executions, liaised with local and national suppliers for media such as OOH and print. • Carried out digital executions: Facebook and Instagram trafficking for clients via Facebook ads manager as well as display and video campaigns via google ads. • Utilized Vividata as a source for insights on consumer behaviour in order to qualify a target audience and build an overall compelling media recommendation.

• As an insights and strategy intern, I undertook a project lead role on the strategic execution of an innovative lead generation tool called Twist. Taking it through its stages of development while maintaining effective communication channels with digital teams (e.g UX designers) involved. • In addition, I also conducted information gathering through the use of qualitative and quantitative research methods in order to identify trends impacting certain industries and assisted in the development and execution of research projects to help relevant stakeholders better understand their industry.

Arena Investments is a fully fledged investment company with numerous business ventures operating underneath its umbrella, spanning a wide breadth of industries in Harare, Zimbabwe .As a project manager my duties entailed me being responsible for the management and successful execution of various projects under the company’s umbrella such as commodity brokering which required me to action the importation of maize from Mexico and Zambia into Harare. I necessitated the takeover of sun casino in Bulawayo and maintained oversight of the daily operational needs of Arena cattle and poultry farm and resolving all issues that arose, whilst providing regular detailed reports to the managing director. I also oversaw the development of a banking app called NetPay

Barkers Ogilvy is an advertising agency & part of one of the largest marketing communications networks in the world. Founded by David Ogilvy, the Ogilvy network has over 450 offices in 120 countries.• As an assistant account executive, my primary task was to assist account directors in the client services department by coordinating, directing and executing projects for essential top clients such as Ster Kinekor, DSTV, Econet wireless, Coca cola amongst others. • I also had to meticulously understand the business objectives of each key account entrusted to me and strategically meet those objectives through the companies capabilities. • When I moved to Media Department I gained the knowledge of media booking via local channels, I spearheaded numerous media strategies as well as constructed media schedules for clients assigned to me.

During my stint at Fleming I was responsible for bringing the 5th annual APAC Collateral management forum being hosted in Singapore to fruition. Working in a team, I liaised with high profile C-level executives from companies across the world in order to garner their interest to attend the event. I also engaged in market research to better understand the events planning industry.