Brendan Shea Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Sunup is a Chicago-based branding and creative studio powered by award-winning talent. Whether you work in B2B tech, cleantech or biotech, we’ll help you distinguish your brand with clear positioning and compelling creative. Discover why startups, Fortune 500s and more trust us to bring light to their brand.

Chicago, Illinois, US

• MARK 569: Social Media & Content Marketing
• This course highlights the connection between social media and content marketing for branding, acquisitions, customer retention, employee recruitment and other organizational initiatives.MARK 464: Integrated Marketing.
• This course develops an understanding of how advertising, sales, public relations, design, social media and more can work together to solve key business challenges.MGMT 425: Business Communication
• This course focuses on the importance of business communication, writing principles, persuasive storytelling, effective presentations, content creation and professional branding.COMM 425: Digital Marketing & Analytics
• This course explores online audience behavior and measurement. Students use analytics to understand user activities and to drive improvements in distribution performance. In the course of their development, students.
• This advanced writing intensive course engages students in the strategic process of professional-level writing by focusing on communication objectives, cultural differences among audiences, techniques, style and.

Austin, Texas, US

• Led the content and research team.
• Oversaw the following offerings for 20+ B2B tech and energy clients: creative campaigns, content marketing programs, content audits, content strategies, SEO plans, editorial calendars, bylines, blogs, white papers.
• Served as a member of the Growth Leadership Team to help with overall agency optimization.
• Developed and grew offerings related to content strategy, research, brand/product messaging and buyer personas.
• Pitched and won major content accounts, including Mitsubishi Power and TechLink.
• Grew the content department's share of overall agency revenue by 5% in one year.

Chicago, Illinois, US

• Grew department to 40+ team members, with three divisions (Research + Content, Campaigns + Social Media, Branding + Web), totaling $7.5M+ in annual revenue.
• Supported acquisition of new firms, expanding into new geographies across the U.S.
• Developed branding work for clients such as eMarketer/Insider Intelligence, Social Solutions, Adlucent, LogicGate, Clarus Commerce/PrizeLogic and Autosoft.
• Developed global campaign work for clients such as AWS, commercetools, Jellyvision, Semrush and SingleStore.
• Fostered a team culture that was dedicated to continuous learning and innovation — which led to a slew of profitable new service lines, including web-based research reports, premium micro-content for social media.

Chicago, Illinois, US

• RESPONSIBILITIES
• Established Walker Sands' creative department.
• Led a team of 30+ marketers in the areas of content, social media, campaigns, branding and web.
• Crafted marketing strategies to help clients meet their business objectives.
• Concepted and executed campaigns that integrate PR, content, social, video, demand gen and more.
• Developed and oversaw processes to ensure quality work that drives results.

Chicago, Illinois, US

• Established Walker Sands' content department.
• Led a team of 20+ marketers in the areas of content, social media and video production.
• Oversaw all editorial operations (blogs, bylines, data reports, tip sheets, webpages, white papers, etc.).
• Established new editorial processes and implemented project management tools to improve the quality of creative outputs.
• Developed pricing model for all content offerings.
• Built and grew social media and video offerings, exceeding revenue targets.

Chicago, Illinois, US

• RESPONSIBILITIES
• Developed and oversaw brand, acquisitions and product marketing for the No. 17 fastest-growing private company in America and the No. 1 fastest-growing private company in Illinois (2017 Inc. 500).
• Managed ~10 team members in the areas of content, SEO, social media, design, media relations, demand gen, marketing automation and inside sales.RESULTS
• Management: Recruited and built in-house marketing team to elevate brand and drive qualified sales leads.
• Branding and positioning: Refined positioning, messaging and visual identity.
• Website: Oversaw two website redesigns, doubling traffic and increasing domain authority.

Chicago, Illinois, US

• RESPONSIBILITIES
• Planned and developed holistic content strategy and led idea generation for content marketing across the entire organization.
• Oversaw all content through writing, editing and distribution.
• Developed, directed and maintained an effective brand voice across all content marketing efforts, adapting for different channels, segments and platforms.
• Enacted strategies and campaigns that integrated lifestyle, product, industry and other content across multiple channels (social, email, PR, partners, website, etc.) to increase traffic and audience engagement.
• Oversaw Sprout Insights blog and resource center, including the editorial calendar, contributors, cadence and delivery/promotion.

Chicago, IL, US

• RESPONSIBILITIES
• Created and executed integrated marketing communications plan.
• Oversaw public relations, social media, web, brand marketing, media buying and advertising.
• Targeted influencers to enhance school's reputation.
• Wrote speeches and letters on behalf of the dean.
• Secured speaking engagements for faculty thought leaders.

Chicago, Illinois, US

• RESPONSIBILITIES
• Led integrated marketing communications in print, web, TV, radio and outdoor advertising.
• Oversaw all copywriting, editing and proofing for university's marketing department.
• Shaped university's voice through viewbooks, letters from the president, speeches and more.
• Wrote TV commercials.
• Developed tactical, sub-brand advertising campaign.RESULTS

Chicago, Illinois, US

• RESPONSIBILITIES
• Edited print and digital material for global advertising agency.
• Examined content for factual errors and potential legal issues.
• Worked closely with Arc Worldwide, the agency's marketing services arm.
• Collaborated with art directors, account executives, media planners, strategists and others.
• Clients included Coca-Cola, Kellogg's, McDonald's, Procter & Gamble, Nintendo and others.RESULTS

Chicago, Illinois, US

• RESPONSIBILITIES
• Researched, fact checked and wrote features stories.
• Assisted with events.
• Pitched story ideas to editorial board.RESULTS
• Maintained 100 percent accuracy rate in fact checking.
• Published piece on whether Barack Obama should run for president.

New York, NY, US

• RESPONSIBILITIES
• Selected for competitive newspaper fellowship (awarded to top 20 percent of applicants).
• Trained in editing by The New York Times, The Wall Street Journal and The Washington Post.
• Edited and reported for daily newspaper in Connecticut.RESULTS
• Drastically reduced copy errors and factual inaccuracies in print.
• Secured interviews with members of the community by assisting reporters with Spanish translation.

Columbia, Missouri, US

• RESPONSIBILITIES
• Covered public life beat for daily newspaper.
• Edited news reports and wrote headlines.
• Managed website and community blog.RESULTS
• Drastically reduced copy errors and factual inaccuracies in print.
• Secured access to key members of John Kerry's presidential campaign.

Master'S Degree, Marketing

Bachelor'S Degree, Journalism