Manager, Social Media & Content
• Implemented targeted social media campaigns resulting in a 30% increase in organic impressions across all platforms, reaching millions of new potential customers.• Utilized data analytics to identify key trends and optimize content strategy, leading to a 20% boost in follower growth across all social channels.• Collaborated with influencers and brand ambassadors to create engaging sponsored content that led to a 15% increase in overall engagement rates on social media channels.• Grew TikTok organic video views by 7x (reaching over 1 million views) and increased engagement 10x by curating engaging content• Led strategic social media partnerships with big names like Live Nation, Canada Basketball, and the CEBL to create successful cross-brand marketing campaigns.