Brendan Steidle Email & Phone Number

South Bend, Indiana, United States

Alsip, Il

· Directed Marketing Operations for Composite Restorative, Bonding/Adhesive and CAD/CAM Dentistry portfolios; sales increased during my tenure by +83%; my seven new product launches earned 40% of my portfolio sales in 2023· Executed High Density Micronization sales strategy to differentiate technology from competition, led to +65% growth in sales since inception in 2019· Headed North America Cross-Functional Team to globally harmonize composite syringe components and reduce… Show more · Directed Marketing Operations for Composite Restorative, Bonding/Adhesive and CAD/CAM Dentistry portfolios; sales increased during my tenure by +83%; my seven new product launches earned 40% of my portfolio sales in 2023· Executed High Density Micronization sales strategy to differentiate technology from competition, led to +65% growth in sales since inception in 2019· Headed North America Cross-Functional Team to globally harmonize composite syringe components and reduce manufacturing complexity. Project has saved $1MM to date· Piloted Cross-Functional Team to improve North America/Latin America forecasting process, resulting in +175% forecast accuracy improvement in Year 1· Guided EPA supplier shift for COEfect Surface Disinfectants during COVID-19 pandemic. Managed limited on-hand inventories to ensure all dealers had access to product. · Identified root causes of dealer sales losses and developed Marketing Campaign to cut losses by 50% (“Project Bucket Plug” to help stop leaky bucket)· Drove Creative Content briefing and development for all customer-facing assets from advertising to website to product; liaised with global counterparts to ensure new product launches were harmonized, executed flawlessly and on-time Show less

Vernon Hills, Il

· Drove New Product Development and Commercialization of EPOXYSHIELD brand garage floor coatings and driveway repair products; launched 5 products with $2MM+ sales in Year 1· Managed Creative Agency relationship; briefed, planned and executed a :30 TV campaign for new launch which doubled shipment units within first 90 days on air· Commissioned qualitative and quantitative research studies to identify Do-It-Yourself consumer insights and behaviors which were used to help grow sales at… Show more · Drove New Product Development and Commercialization of EPOXYSHIELD brand garage floor coatings and driveway repair products; launched 5 products with $2MM+ sales in Year 1· Managed Creative Agency relationship; briefed, planned and executed a :30 TV campaign for new launch which doubled shipment units within first 90 days on air· Commissioned qualitative and quantitative research studies to identify Do-It-Yourself consumer insights and behaviors which were used to help grow sales at retail by +25% in first year· Partnered with Sales Management to build aggressive promo plans that resulted in +10% unit volume growth for four straight years in a flat category· Identified and implemented at least $50K in product cost savings in each of my seven years with the company Show less

New York, New York

· Led Toothbrush and Rx Whitening categories to +14% sales growth in 2008 and +27% growth in 2009· Developed a superior cleaning efficacy claim for Colgate 360 toothbrush which resulted in +125% unit volume growth· Built a professional loyalty program which rewarded dentists with rebates based upon multiple product categories purchased· Introduced high-volume corporate account pricing program which resulted in over +220% unit volume growth between 2008-2010

Wayne, Nj

· Managed consumer and expert relationships to help grow the Castrol GTX motor oil business· Refined Castrol GTX’s highly successful performance superiority claim and worked with Creative Agency to produce two :30 TV spots and identify dayparts which grew overall retail sales by +20%· Worked with BP’s Global Supply Chain to identify and execute manufacturing efficiencies which helped increase gross margin by +15%

Parsippany, New Jersey, United States

·Developed short and medium-term promotion strategies for Polident denture cleanser and Super Poligrip denture adhesive targeted towards dentists and dental hygienists. Recommendations increased by +10%·Launched two line extensions, which delivered incremental net sales of $15MM in Year 1

Parsippany, New Jersey, United States

·Upon conclusion of Rx to OTC switch, assisted in development of medical claims for Abreva cold sore medication, detailing the mode of action of the active ingredient; brand achieved first year sales of $8MM·Achieved #1 Pharmacist Recommended designation for Abreva by Pharmacy Times (2003-2004)

Parsippany, New Jersey, United States

·Coordinated qualitative research studies in support of Sensodyne toothpaste to identify consumer insights to help overcome stigma associated with the brand. Resulting strategy/tactic adjustments led to +22% sales increase versus previous year

Parsippany, New Jersey, United States

· Managed P&Ls for 15 Block Drug Company/GSKCH Oral Care Brands, with portfolio value of $200MM.· Assisted in brand tactical and promotional planning and execution in preparation for an Assistant Product Manager opportunity.

Mba, Marketing/Operations

Ba, Finance