Brendan Steidle Email & Phone Number

South Bend, Indiana, United States

Alsip, IL

· Directed Marketing Operations for Composite Restorative, Bonding/Adhesive and CAD/CAM Dentistry portfolios; sales increased during my tenure by +83%; my seven new product launches earned 40% of my portfolio sales in 2023· Executed High Density Micronization sales strategy to differentiate technology from competition, led to +65% growth in sales since.

Vernon Hills, IL

· Drove New Product Development and Commercialization of EPOXYSHIELD brand garage floor coatings and driveway repair products; launched 5 products with $2MM+ sales in Year 1· Managed Creative Agency relationship; briefed, planned and executed a:30 TV campaign for new launch which doubled shipment units within first 90 days on air· Commissioned qualitative.

New York, New York

· Led Toothbrush and Rx Whitening categories to +14% sales growth in 2008 and +27% growth in 2009· Developed a superior cleaning efficacy claim for Colgate 360 toothbrush which resulted in +125% unit volume growth· Built a professional loyalty program which rewarded dentists with rebates based upon multiple product categories purchased· Introduced.

Wayne, NJ

· Managed consumer and expert relationships to help grow the Castrol GTX motor oil business· Refined Castrol GTX’s highly successful performance superiority claim and worked with Creative Agency to produce two:30 TV spots and identify dayparts which grew overall retail sales by +20%· Worked with BP’s Global Supply Chain to identify and execute.

Parsippany, New Jersey, United States

·Developed short and medium-term promotion strategies for Polident denture cleanser and Super Poligrip denture adhesive targeted towards dentists and dental hygienists. Recommendations increased by +10%·Launched two line extensions, which delivered incremental net sales of $15MM in Year 1

Parsippany, New Jersey, United States

·Upon conclusion of Rx to OTC switch, assisted in development of medical claims for Abreva cold sore medication, detailing the mode of action of the active ingredient; brand achieved first year sales of $8MM·Achieved #1 Pharmacist Recommended designation for Abreva by Pharmacy Times (2003-2004)

Parsippany, New Jersey, United States

·Coordinated qualitative research studies in support of Sensodyne toothpaste to identify consumer insights to help overcome stigma associated with the brand. Resulting strategy/tactic adjustments led to +22% sales increase versus previous year

Parsippany, New Jersey, United States

· Managed P&Ls for 15 Block Drug Company/GSKCH Oral Care Brands, with portfolio value of $200MM.· Assisted in brand tactical and promotional planning and execution in preparation for an Assistant Product Manager opportunity.

Mba, Marketing/Operations

Ba, Finance