Brenda Pollock work email
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Brenda Pollock personal email
I am a career marketing professional with an entrepreneurial flair. In my previous life I was a partner in a mid-size advertising agency which represented TD Canada Trust and the key strategist and team leader for the launch of a new digital product for Bell Mobility involving all aspects of a nation-wide launch with demanding timelines and budgets. Whether it is starting up my own e-commerce site or managing multi-million dollar projects, I bring a wealth of expertise and experiences, along with an adamantly adaptable attitude and smile knowing that most things are possible if you are willing to learn and challenge the norm.Currently, I am the owner of www.TimeWellSpentGifts.com an online Canadian gift store. I undertook this challenge after attaining senior positions in both the banking and advertising industries. Basically I answered a personal call to “do unto myself what I had so successfully done for others” – which is to realize profit and growth by implementing well defined strategic and marketing plans.As Partner and Managing Director for the Toronto advertising agency. I was responsible for all aspects of the company including team leadership, budget control, business planning and client relationship management. I also held several management positions at two of Canada’s largest Financial Institutions.Beyond my professional skills, I credit my successes in life with a desire to succeed, not just for myself but for all those involved in the undertaking. I love to inspire others and get my biggest kick when I see someone challenge themselves to be the best that they can be, even and sometimes most particularly, when the reward is not monetary.Specialties: Strategic Planning, Relationship Management, Problem Solving, Leadership, Team Player, Responsible Risk Taking, Entrepreneurial Drive, Business Development, MarComm, Online Marketing, Campaign Management, Social Media, Collateral Development, E-Commerce,Sales
Time Well Spent Gifts - Toronto
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OwnerTime Well Spent Gifts - Toronto Jun 2002 - PresentLaunched www.TimeWellSpentGifts.com. An e-commerce gift site targeted at women 40+.Developed business plan, product profiles, purchasing process, as well as administrative and accounting platforms. Write all copy for website, product descriptions, and marketing and communications pieces.Oversee and establish style guidelines for all creative and design.Hire consultants, agencies to assist web development and design/SEOPlan and manage online advertising campaigns including pay-per-click and content integration, Google Adwords.Establish and write online newsletter and blog.Establish and manage all relationships with the manufacturers including international corporations and Canadian entrepreneurs.Utilize online analytical tools to optimize SEO advertising campaigns.2008 Annual Sales increase 60%
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ConsultantYoung Urband Farmers 2009 - 2010
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PartnerMcdonnell Haynes Advertising - Toronto Jan 1994 - May 2002Responsible for Account and Relationship Management team at mid-sized Toronto advertising agency.Key Relationship Manager with agency's largest client TD Bank Financial Group (TDBFG) including Personal Services, Investment, Card, Personal Lending and Mortgage Financing groups.Developed strategic plan for implementing new corporate in-branch image for the first major merger in the Canadian Financial Services Industry - Canada Trust and TD Bank.Directed account management team to execute the creative integration of all Canada Trust and TD Bank in-branch collateral - including strategic, creative, and budgetary aspects.Responsible for all Account Management hires and reviews.Received all RFP's for agency and developed strategic and communication plans for new business development.Trained new TDBFG Marketing Department hires, at the request of the client.Ultimately sold my shares in partnership to pursue entrepreneurial venture.
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Local Area Marketing ManagerCibc, Toronto Apr 1990 - Jun 1994Responsible for developing agency RFPs, approving all creative and overseeing all local area marketing for branch openings and closings.Co-ordinated pilot program to develop new in-branch collateral during corporate repositioning.Responsible for marketing initiatives for Franchising and Agriculture business.
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Marketing ManagementBank Of Montreal Jun 1979 - Apr 1989Rose through the ranks from clerical position to Marketing Manager.Recognized for ability in surpassing fundraising goals.Responsible for developing and implementing strategic plans in support of national campaigns.Managed all in-branch advertising campaigns including development of materials, prizes, fulfillment and analysis.Co-ordinated event planning for conferences, branch openings and campaign launches.
Brenda Pollock Education Details
Frequently Asked Questions about Brenda Pollock
What company does Brenda Pollock work for?
Brenda Pollock works for Time Well Spent Gifts - Toronto
What is Brenda Pollock's role at the current company?
Brenda Pollock's current role is Marketing Professional.
What is Brenda Pollock's email address?
Brenda Pollock's email address is br****@****fts.com
What schools did Brenda Pollock attend?
Brenda Pollock attended York University – Faculty Of Liberal Arts & Professional Studies.
What are some of Brenda Pollock's interests?
Brenda Pollock has interest in Professional Networking, Canadian Artisans, Fundraising, Canadian Retailing.
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